Shein Adds 15 Million New European Users, Extends Lead Over Temu
Chinese fast-fashion giant Shein has gained over 15.2 million new monthly users in Europe between
Holiday selling ecommerce tips makes selling seamless and boost product visibility. You might be wondering if your store is fully prepared or not for the upcoming holiday season? Instead of simply wondering, it is better to run a comprehensive check. Hence it is mandatory to rethink and refine the crucial parameters that can make or break your
The parameters below will help to segregate a well-optimized store from an ordinary one that is poorly designed to manage the high traffic during peak hours of the holiday season.
The millennials and gen-z are more likely to engage over social media than through other mediums. Moreover, these target customer groups prefer buying the product after rigorous research over popular social media platforms.
Hence, your social media frontier must be a stronghold. During the festive season, social media marketing can impact shoppers purchase decisions in your favor.
With that in mind, here’s the checklist to evaluate your social media preparedness ahead of the holiday season 2021.
Naturally, your target audience will not be reluctant to share their pics to participate in the contest. Take it further by asking them to share it, and the winner will be one with maximum likes.
As a result, you will gain information (from users commenting on posts by contest participants) about possible leads interested in products listed on your store.
The Pro Tip: 9 in 10 millennials are brand conscious and serious about their looks. It Sounds easy to convince them over social media. Hence have a solid strategy to reach them.
What makes discount an excellent holiday selling e-commerce tip to boost conversion rate? The harsh truth is that not every discount will fetch you outstanding results. Add an expiration date to discount offers that are numerically big enough to keep customers eye glued to it. Moreover, the short time span after which an offer will expire will induce fear of missing out .
With that said, you will not have to put your best. Further it can be made more attractive by highlighting the highest perceived value as below.
If a 20% discount is on a $20 item, then instead of displaying $4 off, it will be way more effective to say 30% off. As 30% off sound high in perceived value as well as convincing than $4 off
Implementing personalized discount offers (7 in 10 shoppers prefer it).
Extra rewards for loyal customers
Demand sure during the holiday season is inevitable. This surge is also good but as long as your store is prepared for it. Here’s a checklist that must be considered to avoid failure and to embarrass the customers.
Merchants should strengthen their e-store capacity as per above. As a result, you won’t regret that despite having the best products and sticking to the right pricing strategy, few technicalities failed the store.
The page load time is undoubtedly a game-changer. When optimized to its best, a crucial parameter that will increase sales by 7% and help to increase pageviews by 11%. After all, its customers’ first interaction with your brand. Hence, you must employ the best holiday selling ecommerce tips.
Moreover, shoppers usually have a huge shopping list during the holiday season. Therefore, expecting them to be patient enough and not switch to another site is next to impossible.
Also, slow loading pages raise customers’ eyebrows and force them to think, is the site legitimate? Will it be reliable?. It puts your brand value at stake.
Don’t Lose Customers Keep Your Page Load Speed Lightning Fast. Every Second Matters!
Reduce it to 2 seconds. After all, 40% of your customers are expecting it that fast.
The Pro Tip: Page load speed is a decisive ranking factor. You will not only enable a smooth shopping experience, but Google will rank a site high enough in SERPs for better product visibility. It is one among the great holiday selling ecommerce tips.
The majority of online sales results from online shopping eagerness shown by millennials and Gen-Z consumer groups. Moreover, it’s comparatively easy to engage tech-savvy shoppers and sell more to them.
With that said, Here is how to hook them on your ecommerce store.
Remember, the secret sauce is to keep it short and let customers appreciate the worth of your products and brand. Moreover, having a few such loyal customers will be more helpful in engaging customers than any other format, with less effort and minimum investment required.
The holiday season brings loads of sales. Hence, a rise in return is inevitable. But the return process is not always only a setback provided it is managed in a customer friendly manner.
A Happy Customer Becomes Repeat Customer And An Asset
Following are holiday selling e-commerce tips helpful in delivering hassle-free return processes during the holiday season.
Safety is a primary and the first concern irrespective of everything else. Making a customer feel safe is no less than a milestone. After all, a complete sense of security initiates the bond of trust.
Shoppers are smart enough to decide if the website is sufficiently safe or fraud-prone. With that said, make your shopper feel his credit card details won’t be compromised.
The Pro Tip: By highlighting the security of your store, you can double assure customers about 100 per cent security. Simply an infographic on the privacy page about how different security features safeguards customer data.
It will make a big difference and have a positive impact on brand perception. After all, hardly merchants are making customers feel secure in an engaging manner.
The holiday season is not only limited to deals and discounts. Customers have high expectations and have planned to purchase gifts. With that said, no one would be okay with a long craved gift arriving a day or two after the promised day or getting replaced with anything different.
Moreover, killing the joy of shopping has a long term impact on customer lifetime value.
The Checklist to Measure Shipping Readiness During Holiday Season.
An ecommerce store ready to deliver a smooth customer experience Is imperative to your business success during holiday sales and when the store is overwhelmed with more than expected visitors.
Give a try to above mentioned holiday selling ecommerce tips and tactics. It will equip your store to turn first-time visitors into repeat customers. As a result, you have an enormous opportunity to increase your loyal customer database. Moreover, They will help you reap benefits from customer lifetime value.
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