How To Increase Online Sales: A Smart Guide To ECommerce Success

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We all know that increasing online sales is the ultimate objective behind every new business idea, marketing effort, and sales strategy. But not all can lead to the desired objective.

The key is to find the right mix, in delivering the right message, and in ticking all the right boxes.

Furthermore, rather focusing solely on acquiring new customers, enough attention should be paid to retaining existing customers also.

The idea here is to build long-term relationships that can survive the vagaries of time.

According to Monetate, loyal customers are worth 5x more than new ones.

Like all businesses, online businesses, too go through lots of ups and downs. To make sure that you’re not losing out to the competition, you need to continuously reorient yourself. But there are some time tested methodologies that can quickly boost your online sales.

In this post, we’ll discuss some of these techniques and see how your business can benefit from them.

So, without further ado, let’s get started.

Design an Awesome Landing Page

It goes without saying that your landing page is the first thing that a customer sees when he/she visits your store.

So, if your website appears outdated or is difficult to navigate, you’re losing many potential customers. This is one of the main reasons why you do not get enough conversions.

It is better to hire a website designing company if you’re seriously thinking of increasing your online sales.

You can witness an increase in conversion rates by as much as 25% when your website is fully optimized to relevant platforms and users.

Companies experience a whopping 55% increase in the leads with they increase their landing pages from 10 to 15.

Create a Sense of Urgency

There are many customers who postpone their purchases for the future, thinking to buy at a more convenient later date. Converting them can be tricky.

But the fear of losing a limited discount offer may propel them to make the purchase. Price sensitive customers are more likely to make the purchase then.

By selling for a limited period or by launching a new product, you can quickly drive your online sales.

Likewise, you can highlight that only 2 of the item are left in the stock.

Improve Trustworthiness of your Store

There is always a threat of data breach and privacy violations while transacting online.

That is why customers do not like to visit websites that appear shady.

Adding trust badges, testimonials and associations go a long way in building trust among the customers.

At the checkout page, add descriptions like Secure Payment Gateway and 10-day full replacement policy

In a study done by Acquisio, 61% of shoppers declined to purchase from a store that lacked a trust badge

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Focus on Retaining Existing Customers

When it comes to ROI, existing customers are worth more than 5x than acquiring new customers. As such, it is far more beneficial to target existing customers than investing in new ones.

Customer loyalty programs are an excellent way of increasing online sales. they involve less investment and give better returns.

Don’t get trapped in the idea of ever-widening your customer base.

High valued companies give more importance to their existing customers and often take their advice in developing new products and ideas.

Use Video Content

Customers prefer video content more than any other mode of content for communication. That is why websites with video tend to be viewed longer than others.

Adding video testimonials, product descriptions and company walkthrough are the ways you can keep visitors more engaged.

And because our mind remembers visuals better, customers who have visited your site once are more likely to visit again.

That is why it makes sense to add a video to your e-commerce site.

Landing page videos increase conversions by 86%.

To know more about video content marketing, check this blog.

Improve Mobile Accessibility

With more than 50% of all online shopping taking place over mobile phones, do you think your e-commerce store is mobile-ready?

But, rather than focusing on a mobile website, get your store a mobile app because tend to spend 5x more time on e-commerce apps than websites.

Getting an eCommerce mobile app is fundamentally simple. Hire a mobile app development company and list out to them your requirements.

It does not take more than 10 days to launch a mobile app. You can contact Magenative in case you need dedicated app solutions.

Send Personalized Notifications

According to many research, customers prefer personalized experiences so much so that they are to pay a premium for that.

Customers want to feel valued. They want to be heard and taken care ion an individual level.

No doubt then many companies keep a database of their loyal customers and take their regular feedback.

Personalized push notifications sent over mobile are the best medium to remain in touch with your customers.

Through push notifications, you can remind them of their abandoned cart, launch new products, offer exclusive discounts, and run flash sales.

It is better to have a mobile app for your store to keep your customers engaged through push notifications.

Simplify Checkout Process

Studies show that the majority of cart abandonment takes place at the checkout stage. A cumbersome checkout process is what discourages customers from proceeding forward.

Customers prefer all relevant information related to the product, payment gateway, discount applied displayed on a single page.

Thus, what necessarily calls for is to design single-page checkouts with all the relevant information.

Also, do away with the registration process. You can verify the customer with a simple mobile OTP at the checkout stage.

Offer Flexible Pricing Plans

Your customers come with different business needs with varying paying capacity. You cannot have a straightjacket pricing plan for all customers.

Rather offer customized pricing plans suited to different business requirements.

Generally, pricing plans are grouped on the basis of the size of the business of the customers in the form of small business. medium business and large business.

Make one of your plans stand out as Most Popular so as to make the subscription decision easier.

Run Remarketing Campaigns

Cart abandonment is a frequent and recurrent phenomenon in the online sales business.

One of the most effective methods to overcome it is remarketing/retargeting ad campaigns.

These ads relate to the product recently viewed by the customer and appear upon Google searches, prompting the customer to complete his purchase.

Remarketing ads work best when customized to buyers’ preferences and purchases. For instance, you can advertise products related to the recently viewed product by the customer.

Read how Luxury watchmaker Watchfinder improved its ROI by 300% by remarkeitng ads

Conclusion

Ecommerce offers countless opportunities to boost online sales and you can take get ahead of others if you adopt the right marketing techniques.

Ecommerce behemoths optimize their content, presentation style, and marketing strategy to suit the tastes of their customers.

Keeping in mind that all business and marketing plans must essentially revolve around customers, it is not difficult to tap into the latent demand of consumers and push them to try new products.

All you need to do is to offer a superior shopping experience.