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What is the bol.com FTPS? How is the FTPS helpful in selling on bol.com? Why should the bol sellers understand the working of FTPS ‘content feeds? And how to create an FTPS account on the bol marketplace? We will discuss the bol FTPS in detail in this blog.
The bol.com FTPS (File Transfer Protocol Secure) is the content management system of the bol marketplace. You can input the product information for bol.com with the help of FTPS. The FTPS server of bol.com inputs the product details in the form of text files and the images for products described in the text file. You upload these to your sales account through the bol.com FTPS.
The FTPS helps you to directly upload the product information to the bol marketplace FTPS server. The bol FTPS also helps to upload new articles to the bol marketplace quickly.
Complete product information is essential for improving conversion rates. The product information helps the buyer get an idea of the product he is about to buy. Better the product information, better are the chances of a buyer choosing your product. The product information helps the buyer to find your product not only on the bol marketplace but also through google and other search engines.
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The product information falls into four categories.
In bulk uploads, colours will help you to identify different levels.
In updating the information by Excel sheets, the following colours help in understanding the categories.
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Let us move further discussing stepwise creation of automated feed for the product information.
The file with text details of the product has to follow the following criteria-
The bol marketplace XML data model has to be followed while formatting the content for correct processing.
The bol XML data model describes all the accepted forms of product attributes, formats, restrictions and the validation criteria. Instructions for filling in each attribute are also mentioned.
You can upload images in two ways-
It would help if you had a few things to set up or create an FTPS account-
If you fulfil the two criteria, after the authentication, a bol employee will assist you in the adjustments and formatting of content feed.
After receiving the login credentials, you can begin updating the feeds. Remember that the credentials for the bol FTPS are different from other credentials, so you need to save them separately.
What is advisable
The bol.com sends you feedback for each file after upload. The feedback exists for 30 days after the upload of files. In case a product is rejected due to incorrect formatting, you cannot find the feedback for it. Also, feedback is not available for successfully uploaded products.
After receiving the feedback, your product update could take up to 24 hours to be visible to the buyers.
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If your product categories are not listed on bol.com, you can add them to the catalogue too. In case the product categories already exist, and you want to make changes to them, you can do it and add the product information of your choice. But to create a customized file for bol.com, you will need developer help.
Though the data model keeps changing very often, the most impactful changes happen quarterly. High impact changes are as follows.
Creating Product Families in bulk helps put together the products with similar attributes. The “Family Key” attribute helps to create families and place a group of products with the same characteristics to it.
How to do this-
What is important-
Working with the bol FTPS needs awareness of software development and programming. Therefore, you can opt for some third party plug and play solutions for the same.
CedCommerce, a third-party integration services solution provider will help you in Product Feed Management with the FTPS of bol marketplace. This support helps sellers to easily sell on bol.com. Besides, our 24*7 assistance is an added advantage. Furthermore, we are up with all the help and support for our clients via messengers(Skype and Whatsapp). Also, you can begin selling on bol.com marketplace through various platforms like Prestashop, WooCommerce, Magento and Magento 2.
Moreover, we can help you to begin your business as a bol.com seller and other marketplaces. Also, we are providing our clients with multi-channel selling and many more exciting features right from onboarding to sale.
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