Black Friday: Know about Trends, Best Selling Products & AMZ-Shopify Integration Tool
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Black Friday is all set and consumers are already frenzying about the best deals, discounts, and offers on Amazon. If you are a potential retailer on Amazon and own a Shopify store, here are some checklists that you should be ticking by NOW! Are you ready with products that are in demand? Is your store ready with overstocking and stockout prevention tools on Amazon? Do you have sufficient marketing, consumer behavioral data and Black Friday eCommerce Trends in place? If your checklists are not all checked, this blog is for YOU! From eCommerce challenges on Amazon during Black Friday or best-selling products or fact-based trends that bring sales, we have got you covered.
Recap: Black Friday Best-Selling Products & Deals on Amazon in 2021 and 2022
The Black Friday buying and selling journey begins with the onset of October or the first week of November. The entire November serves as best-selling months as Thanksgiving, Black Friday, and Cyber Monday extend the best shopping reasons to consumers. On Amazon, the best-selling products of 2021 majorly fell in the categories of Toys, Small appliances, electronic gadgets (smart speakers, gaming consoles, mobile devices, etc.) & Apparel.
To get an even closer idea about what you can add to your store and sell, here is a list of products that are high in demand and are on discount on Amazon
- LifeStraw Personal Water Filter
- Fire TV Stick Lite with Alexa Voice Remote
- Fire TV Stick 4K with Alexa Voice Remote
- Crest 3D White strips
- Revlon One-Step Volumizer PLUS 2.0 Hair Dryer
- Amazon Echo (4th Gen)
- All-new Echo Show 8 (2nd Gen)
- Amazon Fire HD 10 Tablet
- Fitbit Luxe
- Ninja AF101 Air Fryer
- Bissell Little Green Pet Deluxe Carpet Cleaner
- iRobot Roomba 694 Robot Vacuum
- Apple iPad 10.2 2021 (64GB)
- Insignia 50-inch F30 Series 4K UHD Smart Fire TV
- LG C2 55-Inch 4K Smart TV
- LG C1 OLED TV (65-inch)
As per Techradar, the best deals on Amazon in 2021 were more from electronic gadgets as mentioned below:
- Apple AirPods
- Revlon One-Step Hair Dryer)
- Fire TV Stick with Alexa Voice Remote
- Echo Dot – 3rd gen
- All-new Echo Show 5 – 2nd gen
- Singled Smart Light Bulbs
- Beats Studio Buds)
- Colorfulkoala Yoga Pants
Let’s now understand the trends that you must roll your eyes on for understanding how consumers are demanding and as retailers what you really need to offer to your consumers on Amazon and Shopify.
Black Friday eCommerce Trends and Insights on Amazon-Shopify in 2022
Black Friday 2021 highlights a shift in early shopping and the growth of social commerce in the US. Also, Amazon happens to top the marketplace list when it comes to online shopping by US consumers more specifically. Below are some of the facts about that stand for what needs to be done and expected during Black Friday 2022:
- 108 million people shopped during Black Friday in the US alone.
- 58% of the Black Friday deal sales were made through desktop devices.
- Amazon alone accounted for 17.7% of Black Friday sales
- Millennials were the biggest spenders with 58% of Gen Z, 54% of millennials, 39% of Gen X, and 37% of baby boomers spending a lot on Black Friday.
- 29% of the women intended to shop in 2021 Black Friday sales
- The average savings around Black Friday sales were 24%
- 70% of sales made on Shopify were made via mobile phones.
Fact-based Black Friday Marketing Strategies that have worked forever on Amazon
The facts presented above about Black Friday eCommerce trends show some in-depth insights into what an absolute part of the marketing strategies during Black Friday should be. What are they? Read below:
Offer Good Deals
Good deals mean actual ‘Big Deals’. Consumers won’t click on deals that are just 20% or 15%. Try giving deals and discounts of 30% or 40% off. Consumers love to save money and make big purchases, giving them a reason to choose your products.
Sell what is Demanded
Each festival has its set of buying behavior and best-selling products and Black Friday is no exception. As mentioned above, add high-ed electronic gadgets. Do research on what sells in that region and try selling them at discounts.
Build Good/Positive Reviews
On Amazon, a stack of good reviews goes a long way! As per stats, 79% of sales on Amazon is impacted by good reviews given by customers. The earlier you start working on your reviews the better will be the sales this Black Friday.
Keywords used in the product description and product listings will help your audience find your products on the search result page on Amazon. Make sure that your products use the contemporary words used by your target audience.
Plan Out Promotions
Get ready as early as possible with a promotional strategy. Be it social media platforms, Amazon ads or Google ads, it’s important to rank in the search results and hook customers with Black Friday deals and discounts on their favorite products.
Provide Free Shipping
As most of the Black Friday and Cyber Monday sales are impulsive decisions, it’s essential to give them every reason to place an order on your Shopify store or Amazon. As per many stats and trends, the lack of appropriate shipping options is the second highest reason for cart abandonment. Free Shipping is one of the most anticipated shipping options. Try to offer Free Shipping options this Black Friday and Cyber Monday.
Automate your Selling Process
Make sure you have a good automation or integration tool in place. An integration tool helps you manage and track all feeds between your store and marketplace. A real-time feed syncing tool helps you save tons o time managing inventory, orders, and refund data. With 100% accuracy and more bandwidth to focus on other marketing areas, integration tools help you get frictionless selling experience on big marketplaces like Amazon.
And here is the final question you need to ask before you make that sale announcement on your Shopify store and Amazon.
Are you ready with Inventory, Order, and Return Management Solution?
We know the hassles of managing hundreds of orders at the same time and server going down or inventories going haywire resulting in order cancellations and bad customer experiences. But wait, CedCommerce can help with such Black Friday eCommerce Challenges!
Whether you are thinking of starting to sell on Amazon or already selling on Amazon, we have the appropriate solution to help you expand to multiple Amazon markets, centrally manage all feeds and integrate your Shopify store listings with Amazon in real-time.
Amazon by CedCommerce App ensures seamless connectivity between the Shopify store and Amazon Marketplace. Easily figure out how to sell on Amazon from Shopify with this app. Create and synchronize Shopify and Amazon listings and reach 200+ million unique visitors per month on average by selling on Amazon. The app supports selling on Amazon for merchants in almost all parts of the world right from the Shopify store. The countries currently excluded from the list are Saudi Arabia, Turkey, and Egypt.
Link Shopify store to Amazon to allow the selection of suitable promotions and pricing, range of products and categories to sell, choice of fulfillment model, etc., through the app. Explore further to figure out how to sell products on Amazon Marketplace from the Shopify store:
- Connect Multiple Amazon Accounts
- Support all Categories
- Product Template
- Create Listings & Offers
- Sync & Track Inventory in near Real-Time
- Manage Orders & Shipments
- Free 24×7 Support
Additionally, a dedicated account manager will walk you through all operations and would set up all your store requirements in the first go.
And here we come to the end of the blog! Let us know your thoughts in the comment section below.