Amazon’s New FBA Multi-Unit Discount: A Rare Win for Seller Margins
Reading Time: 2 minutesAmazon has introduced a new FBA multi-unit discount for Amazon Business orders,…
Super Shopping Day is the grand shopping festival in Southeast Asia and Taiwan that initiates the year-end shopping marathon. In its fifth edition, it is ready to surprise customers with bigger deals, and better collections. 12 million products getting sold in the first hour ( with 700,000 in the first minute), of 9.9 super shopping day 2020, confirms it to be the most productive day since its inception.
The primary purpose of super shopping day to help brands, sellers, and customers bounce back from the pandemic impact has been fulfilled.
Shoppertainment or the process of engaging users to an in-depth level is one of the recent practices during festive shopping that favors high sales and customer satisfaction with high dose of entertainment. It keeps customers connected to the marketplaces with “what’s gonna happen next?”.
GFRIEND (K-pop girl band) was invited by Shopee to celebrate the much-awaited TV Show 9.9 Super Shopping Day. Their outstanding performances on hit songs; as a result, the engagement level went sky high.
image credit: twitter.com/gfriend_part
A star-studded 2-hour non-stop show flooded with exciting games, comedy skits by Ai-Ai Delas Alas, and song performance from Miss Universe 2018 Catriona Gray. Other top of the line celebrities who added glamour on 9.9 super shopping day include Christian Bautista, Gabbi Garcia, Lani Misalucha, Marcelito Pomoy, Rhian Ramos, Rayver Cruz, and more.
Shopee coins, flash deals on premium brands, and $ 96,645 worth of prizes kept customers on their toes. More importantly, one lucky winner will win a house by Lumina Homes and a lot.
The return of Jose Mari Chan as Shopee Brand Ambassador for the 9.9 Super Shopping Day helped gain traction from Filipino customers. He is part of the below initiatives by Shopee.
Shopee chefs went Livestream to cook the viewers’ favorite dishes.
Catch your favourite Shopee Chef only for 9.9 Super Shopping Day livestream. Happening until 9 september at 6PM! What do…
Posted by Shopee on Friday, 4 September 2020
Live Streaming of Lazada 9.9 Countdown Concert on Lazada app filled with voucher giveaways, a romantic-comedy (Laz-Serye) short released every hour.
Lazada went a step ahead in its determination to implement creative ways of promoting products. They hired Ain Edruce (well-known TV personality) to act as Chief Discount Officer. She participated in a Livestream called “Lazada Chief Discount Officer Show” with fantastic deals on the latest smartphones and other popular tech gadgets.
Entertainment has emerged as a core ingredient for ensuring the next level of customer engagement in e-commerce. The latest trend of live streaming is fit for the real-time engagement of Gen-Z and millennials shoppers. Moreover, such innovative measures will dominate other methods to earn the loyalty of next-generation online shoppers.
Customers, while watching Shopee Live streams, bought 2.5X more items in comparison to an average day
The innovative techniques to promote products and entertain customers are part of Shopee’s determination to strengthen the bond with customers with a superb dose of shoppertainment and too good to resist discount deals.
It will most likely fetch them sky-high online sales and loads of appreciation for non-stop entertainment and fabulous prizes. Therefore, it is highly likely that other marketplaces will inculcate entertainment as one of the essential ingredients for customer engagement. After all, customers have accepted it and are ready for more. But, the the huge traffic on stores during festive season can be better managed with marketplace integration solution.
The best part is despite the pandemic, super shopping day 9.9 had provide an opportunity for thousands of brands to regain lost sales and seriously engage customers.
Reading Time: 2 minutesAmazon has introduced a new FBA multi-unit discount for Amazon Business orders,…
Reading Time: 2 minutesNews Summary At its recent Etsy Up event (September 2025), Etsy unveiled…
Reading Time: 2 minutesNews Summary eBay has rolled out an update that now defaults all…
Reading Time: 2 minuteseBay has announced its acquisition of Tise, a Nordic consumer-to-consumer (C2C) social…
Reading Time: 3 minutesWalmart’s seasonal practices and incentives around holiday shipping have evolved, impacting seller…
Reading Time: 2 minutesAmazon has revised its variation themes policy for 2025. Instead of removing…
Reading Time: 8 minutesEvery sale you make online in the UK comes with a cut.…
Reading Time: 3 minutesHeads-up: eBay is changing what U.S. personal and financial data appears in…
Reading Time: 2 minutesAmazon has expanded Multi-Channel Fulfilment (MCF) and the broader Supply Chain by…
Reading Time: 9 minutesIt’s mid-October. The whiteboard is covered in timelines, SKU codes, and a…
Reading Time: 3 minutesAmazon has upgraded its Seller Assistant into an always-on, agentic AI partner…
Reading Time: 3 minutesReport summary based on the Ryder 2025 eCommerce Consumer Study The newly…
Reading Time: 3 minutesChinese fast-fashion giant Shein has gained over 15.2 million new monthly users…
Reading Time: 4 minutesAlibaba.com, the global B2B marketplace of Chinese eCommerce giant Alibaba Group, has…
Reading Time: 2 minutesTikTok Shop has released updated Affiliate Marketing (Seller & Product Qualification) Guidelines.…
Reading Time: 9 minutesIf you’re wondering how to sell Etsy products on TikTok, the answer…
Reading Time: 2 minutesAmazon has sparked widespread alarm among electronics sellers across Europe after announcing…
Reading Time: 3 minutesSummary Pattern Group, one of the largest Amazon resellers and an e-commerce…
Reading Time: 2 minutesSummary U.S. eCommerce spending grew 8% year over year in August, up…
Reading Time: 5 minutesSummary The EU’s Data Act (Regulation (EU) 2023/2854) is now legally effective…