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Super Shopping Day is the grand shopping festival in Southeast Asia and Taiwan that initiates the year-end shopping marathon. In its fifth edition, it is ready to surprise customers with bigger deals, and better collections. 12 million products getting sold in the first hour ( with 700,000 in the first minute), of 9.9 super shopping day 2020, confirms it to be the most productive day since its inception.
The primary purpose of super shopping day to help brands, sellers, and customers bounce back from the pandemic impact has been fulfilled.
Shoppertainment or the process of engaging users to an in-depth level is one of the recent practices during festive shopping that favors high sales and customer satisfaction with high dose of entertainment. It keeps customers connected to the marketplaces with “what’s gonna happen next?”.
GFRIEND (K-pop girl band) was invited by Shopee to celebrate the much-awaited TV Show 9.9 Super Shopping Day. Their outstanding performances on hit songs; as a result, the engagement level went sky high.
image credit: twitter.com/gfriend_part
A star-studded 2-hour non-stop show flooded with exciting games, comedy skits by Ai-Ai Delas Alas, and song performance from Miss Universe 2018 Catriona Gray. Other top of the line celebrities who added glamour on 9.9 super shopping day include Christian Bautista, Gabbi Garcia, Lani Misalucha, Marcelito Pomoy, Rhian Ramos, Rayver Cruz, and more.
Shopee coins, flash deals on premium brands, and $ 96,645 worth of prizes kept customers on their toes. More importantly, one lucky winner will win a house by Lumina Homes and a lot.
The return of Jose Mari Chan as Shopee Brand Ambassador for the 9.9 Super Shopping Day helped gain traction from Filipino customers. He is part of the below initiatives by Shopee.
Shopee chefs went Livestream to cook the viewers’ favorite dishes.
Live Streaming of Lazada 9.9 Countdown Concert on Lazada app filled with voucher giveaways, a romantic-comedy (Laz-Serye) short released every hour.
Lazada went a step ahead in its determination to implement creative ways of promoting products. They hired Ain Edruce (well-known TV personality) to act as Chief Discount Officer. She participated in a Livestream called “Lazada Chief Discount Officer Show” with fantastic deals on the latest smartphones and other popular tech gadgets.
Entertainment has emerged as a core ingredient for ensuring the next level of customer engagement in e-commerce. The latest trend of live streaming is fit for the real-time engagement of Gen-Z and millennials shoppers. Moreover, such innovative measures will dominate other methods to earn the loyalty of next-generation online shoppers.
Customers, while watching Shopee Live streams, bought 2.5X more items in comparison to an average day
The innovative techniques to promote products and entertain customers are part of Shopee’s determination to strengthen the bond with customers with a superb dose of shoppertainment and too good to resist discount deals.
It will most likely fetch them sky-high online sales and loads of appreciation for non-stop entertainment and fabulous prizes. Therefore, it is highly likely that other marketplaces will inculcate entertainment as one of the essential ingredients for customer engagement. After all, customers have accepted it and are ready for more. But, the the huge traffic on stores during festive season can be better managed with marketplace integration solution.
The best part is despite the pandemic, super shopping day 9.9 had provide an opportunity for thousands of brands to regain lost sales and seriously engage customers.