Etsy Cyber Monday : 5 solid reasons to take part in the upcoming Etsy Cyber Sales 2023
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Etsy recently released a new 2023 Holiday Sales Event guide that detailed the early kick-off to their Sales Event. They announced that the Cyber Monday Sale will be a key feature of the month-long Etsy Cyber Sales Event. Yes, you heard it right, this year the Cyber Sale is happening from October 23 to November 29. (Source: Etsy Community)
In this article, we’ll give you 5 compelling reasons why you should be prepping your shop for the upcoming sales event to boost your Cyber Monday sales.
But before we dive into the details of Etsy Cyber Sales, we have a treat for Etsy Sellers! We introduce you to a wonderful tool that Integrates your Shopify & Etsy stores & centrally manages selling from a centralized platform.
This invaluable tool not only saves considerable time but also aligns perfectly with the demands of Cyber Sales, ensuring a seamless and efficient selling experience.
Let’s come back to our original point of discussion.
What is Etsy Cyber Sale?
Etsy Cyber Sale is basically a month-long sales event wherein Etsy promotes on-sale items in their marketing campaigns through their website, emails, social media channels, etc. Initially, the event lasted for a week or a couple of weeks but due to its popularity this year Etsy has decided to run it for over a month.
In the words of the Etsy Community Manager – “Now is a great time to review your pricing strategy so you can offer enticing discounts for shoppers.”
To take part in the Etsy Cyber Week Event, you just need to run a 25% sale on your items. This allows Etsy to feature your items on the website and other marketing channels.
Note: Sellers frequently mix up the terms Etsy Cyber Sale and Etsy Cyber Monday Sale and its date of occurrence. Let’s provide clarity to distinguish between these two concepts and avoid any confusion
When Is the Etsy Cyber Sale 2023?
The Etsy Cyber Sale will occur between October 23, 2023 to November 29, 2023. During this period major events of the festive season will occur.
When is the Etsy Cyber Monday Sale 2023?
The Etsy Cyber Monday will fall on Monday 27 November, 2023. It is the undoubtedly biggest event in Etsy Cyber Sales 2023.
Now let’s step into our main topic of discussion.
Why you should participate in the Etsy Cyber Sales Event?
If you’ve not prepped your shop and your products for the Cyber Week Sales event. Here are 5 compelling reasons why should seriously consider it.
- Increased Etsy Traffic means more opportunities
- Impressive Cyber Weekend sales figures in the US
- Growing Cyber Monday awareness in European countries
- Sell discounted items ahead of Cyber Week
- Feature in Etsy’s marketing campaigns for visibility
Let’s learn each in detail:
Increased Etsy Traffic brings More Buyers & More Opportunities
In the Holiday guide released by Etsy, they told us that last year they saw an increase of over 30% in the number of daily visitors on Etsy during Cyber Sales Week when compared to the months before.
During the Holiday Season on Etsy, people are looking to buy all sorts of gifts for others and for themselves. They usually look for products at a discounted price, and the Cyber Sales Event is the perfect time for buyers.
More visitors means more eyeballs on your discounted items which means you have the opportunity to get more sales. This is why you should start preparing your shop as early as possible. In fact you can look up to the checklist on how to prepare for the Holiday Season while keeping Cyber Monday Sales at the center.
Coming to our 2nd reason why to take part in the upcoming Etsy Cyber Sales 2023.
Impressive Numbers during the Cyber Weekend in the US
According to an article by QueueIt, the total sales on Cyber Monday in the US 2022 were reported as $11.3 billion (+8% YoY) by Adobe Digital Economy Index and 10.9% YoY by MasterCard. This number is likely to grow higher this year.
It was reported that during the 2022 Cyber Week last year, 196.7 million Americans took part in the sale.
In a Holiday Season Forecast shared by ExplodingTopics, The average American plans to spend $500 between Black Friday and Cyber Monday.
These figures show how big an opportunity Cyber Sales brings for US-based sellers.
Well, you must be thinking that Cyber Sales and Cyber Monday’s awareness is limited to the US. Well, that’s not right. The sales have become a major hit for EU countries as well
Growing Cyber Monday Sales Awareness in European Countries
During the Cyber Monday Sale, the US records the highest sales numbers globally. However, its awareness is growing considerably in European countries as well. EU market is perfect for new sellers to set foot and make the most from this Cyber Sales.
According to an article by FinancesOnline, the current level of awareness of the Cyber Monday Sale in different European countries looks like this (data has been sourced from Simon-Kucher & Partners).
Well, now moving from the regional significance of Cyber Sales let’s discuss some other reasons that make it a must-participate event for Etsy sellers.
Sell your discounted items well before Cyber Week Starts
Etsy’s Cyber Sales Event will officially start on October 23. This will also kickstart the Holiday Season. From the perspective of an Etsy seller, this will give you opportunities for more sales for about a month before the Cyber Monday Week commences.
Etsy will promote your items during the early Holiday Sales Event between October 24 and November if you offer a minimum discount of 25%.
Coming to last reason why to take part in the upcoming Etsy Cyber Sales 2023.
Get featured in Etsy’s Marketing campaigns
Etsy features on-sale products in various places on the website during the Holiday Sale and Cyber Sales Events. But that’s not the only way Etsy promotes your products.
Throughout the Event, Etsy sends out marketing emails to its customers and also features products on its social media channels. It’s no surprise that you start selling more when your items feature in Etsy’s Holiday marketing campaign.
Etsy has written a standalone guide to help sellers understand what makes a listing feature worthy. Check out the Etsy Seller Handbook to get tips on getting featured.
This wraps up all our 5 reasons to take part in the Etsy Cyber Sales.
I believe that now you are convinced of how big of an opportunity Cyber Sales brings for Etsy sellers and why they must participate in it.
To brush up, let’s have a look at all the five reasons why Etsy sellers must take part in the Etsy Cyber Sales Event:
Go through this exclusive blog on Etsy 2023 Holiday Trends, a seller’s guide to get some insights into what trends to follow to become successful on Etsy.
Conclusion
Taking part in the Cyber Monday Sales on Etsy is a surefire way to earn more money from your business. The Cyber Sales 2023 Event features other important occasions like Black Friday and Thanksgiving as well. So this is the best time for you to start preparing your shop for the upcoming sale.