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Singles day (11.11) shopping festival is gearing up to entice shoppers with deep discounts and other lucrative offers. Limited time offer is an effective approach to lure maximum customers, and it never fails.
But, another superb approach always works to grab customer attention. It enhances your product to make it stand out.
Moreover, Singles day is undoubtedly the biggest online shopping festival on the planet for the past several years and will remain the same in 2022.
Let’s dive deep into some of the best practices to optimize products that will experience higher demand during Singles day.
Electronic products, particularly smartphones, Bluetooth headphones, Wifi enabled CCTV cameras, storage devices, power banks, and smartwatches, have witnessed consistently high demand. This niche popularity has never seen any significant dip in demand.
After all, Southeast Asians are amongst the most tech-loving guys and a few more reasons are
Moreover during the 10.10 shopping festival the biggest discounts are on electronics products like every other year.
Did you know, 63% of older people (aged 50-59) in Singapore are comfortable with computers. This a promising sign that consumer electronics have a comparatively better chance to attract more customers in Southeast Asia than in other regions.
Let’s dig into some practical approaches to help merchants tap into massive Chinese markets during singles day.
Korean products are undoubtedly the most popular skincare product line among Chinese and Southeast Asian customers.
Image credit – theeverygirl
Industry experts are confident that men’s care products will reach a market size worth $277 billion in the next eight years. This phenomenon is the men’s beauty boom.
These impressive figures speak about men’s grooming, soon to be a product niche that will be rivalling other popular categories. Therefore, there’s a need to optimize these products for maximum traction.
A significant chunk of sales during the singles day is generated from Gen Z shoppers. Moreover, they are big-time online shopping enthusiasts with $360 billion in disposable income.
Moreover, Chinese Gen Z shoppers spend the most during Singles day among all age groups. They alone were responsible for 31 percent of shopping during the most prominent retail event on the planet last year.
These facts are too alluring to overlook; ignoring them is equivalent to limiting your sales opportunities. Therefore, let’s go deeper into the right approach to convince and convert Gen-Z shoppers.
Study Your target audience’s behaviour using customer modeling tools. It helps you to offer a tailored shopping experience. As a result, customers will feel special. It will increase your store sales & increases the loyalty.
Shopper inboxes are overflowing with promotional emails. Craft a subject line that relates to shoppers on their journey. It will ensure the value proposition is embedded into your subject line. Hence, your subject line stands out and gets your deal noticed.
Marketing is going next level to sound less salesy, but customers are fed up with an overdose of marketing. Nevertheless, trusted recommendations are a superb way to impress shoppers.
Recommendations are the key to igniting trust in the products. As a result, it positively influences the purchase decision.
Be it any ordinary product or high demand, the role of store theme is crucial in uplifting the entire shopping experience. It is the first touch point that hooks customer attention.
Image credit: dribbble
Enhance your store shopping experience by opting for a store theme that conforms to the below
There is no denying about tremendous sales opportunities that come along with Singles day. As a wise merchant, it’s time to optimize your store and be in a position to deliver customer orders without delay. Adhering to the abovementioned strategies empowers your online store with a competitive edge. As a result, you can grab the shopper’s eyeball before the competitors.
With millions of sellers on Amazon, protecting your brand has never been more important. Counterfeit
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