De Minimis Rule Ends: What Sellers Must Know and Do Before August 29
The U.S. will end the de minimis exemption—the rule that allowed packages under $800 to
Alibaba’s Singles’ day is equivalent to Amazon prime in the USA but on a far more massive level owing to aggressive marketing, innovative promotions, customer loyalty programs (rewards and gifts), and beyond expectation offers. 7X growth in the last seven years speaks about it being the biggest online shopping event in the world. Big Opportunities like Singles’ day bring big challenges too.
Just like you, competitors are eyeing to leverage explosive sales (at least $ 40 billion) going to take place on Single’s Day 2020. You can reach the target audience before competitors and boost your sales graph, but it requires an extra edge.
Updating the store to capture customer attention and make them feel confident about a purchase will skyrocket the conversion rate.
See how US businesses like @OceanSprayInc work with Alibaba to reach 900+ million consumers around the world: https://t.co/eS1A1inxwe pic.twitter.com/vgHzZJu6Iv
— Alibaba Group (@AlibabaGroup) September 1, 2020
Image credit – Alibaba Group (Twiiter)
The earlier you equip the store to accept challenges, the easier it gets to perform better during peak hours of Singles’ Day. Speaking of peak hours, no other day can burden your store with tonnes of online traffic than 11.11 in 2020. After all, 200,000 plus brands will participate from more than 200 countries with big discounts on products.
Cloud servers will boost your site’s bandwidth to handle the increased load during peak hours of Singles’ day. Therefore, customers won’t face transaction cancellation or experience slow page load time. Hence, it will save you from losing sales opportunities, negative reviews due to poor user experience, and ruining brand reputation. Moreover, it is affordable and easy to implement in comparison to physical servers.
No need to completely redesign the entire store, at least not a major change in navigation. Because it means returning customers have to spare a minute or so to figure it out. Anything that wastes customer time will delay the transaction eventually.
Automation is your best bet to ease your selling process and empower you to say yes to customers when they expect it most from you. There will be hundreds of orders, and processing all of them with full efficiency is possible only with marketplace integration solutions.
The rise in popularity of smart speakers and voice search catching up the trend. It is time to act like a pro and start optimizing for long-tail keywords and FAQ type queries.
Enrich your content with complete answers for common “who,” “when,” ” which,” “why,” and “how” related to the product. Limiting them to 30 words means a fair chance to be visible on featured snippets.
Voce search will be the preferred mode of online shopping in the coming years, so what you do about it today will benefit you tomorrow also.
Customers also try to find products using the site search option but leave without buying when they see “no result found” upon searching. Set up site search tracking using Google Analytics and find out for which keywords the customer gets “no result found.”
Image credit: optinmonster.com
If there is a massive volume of no results found for some keywords, then get it fixed on priority to avoid losing potential customers.
In Southeast Asia, several marketplaces allow free listing (although they charge a small amount on every sale). Hence, you have the chance to increase product visibility by several times and grow your brand awareness to a large customer base. Moreover, it will save your marketing budget.
Pro Tip: Hire a professional customer support time to answer customers’ queries visiting your store.
Knowing to sell on which marketplace is necessary to gain maximum traction in the early days, especially during the festive season. It will give you an edge to stay ahead of the competition. These marketplaces will open up the best possibilities to amplify sales opportunities.
Single’s Day 2020 is all set to become a grand shopping event with 2 million products from 250,000 brands (2X of the last year). It sounds like the biggest opportunity of the year for both sellers and customers.
According to AlixPartners (global consulting firm), Chinese customers plan to spend less money on American and European brands this year on 11th November. This change in customer buying behavior means Chinese merchants will have better opportunities in 2020. Therefore, Koala (leading Chinese cross-border e-commerce platform) will participate in Singles’ day and offer products from 89 foreign countries.
Millions of customers on Singles’ Day grab the attention of thousands of online sellers (probably even more). This results in big opportunities but with big challenges. You have to implement some rock-solid strategies to outcompete others and be the first one to be discovered by the target audience.
Smartphones have been the primary source of eCommerce transactions around the year, but their share saw an abrupt increase during the 2019 Singles’ day upto 90%. It’s high time to get your online store and ads well optimized for smartphones.
Image credit: Statista
Speed and checkout are the two most crucial steps to deliver a high level of customer service. Optimise these with the below tips
Singles’ day is very much inclined towards young and single peoples with a lot of disposable income. It’s an ample opportunity to provide a sense of gratification with offers tailored to the target audience’s taste.
It is a 24-hour event that can easily be leveraged to build urgency and grab maximum attention. You can benefit from it by using the words like below,
The store has to replicate the festive theme; hence, it must be decorated accordingly. As soon as a customer lands on the store, the theme must boost customer confidence about your store being apt for festival shopping.
Singles’ day is a celebration of being single and enjoying it. It’s more like one should treat oneself. Therefore, the theme must reflect the importance of friendship and sharing.
Almost all brands will be done with discount offers by the end of 11th November. All shoppers might not be lucky to grab the deal due to product sold out or other reasons. If you put an offer on high demand products sold out on Singles’ day due to lack of inventory, customers will not miss the second chance to get it. Moreover, they won’t have to decide among hundreds of sellers with the same offer.
Implement FOMO strategy on 12th Nov onwards with, “ Don’t Wait Another Long Year, Get your Product at Best Price Now.”
Therefore, you are extending the festive fervor and giving customers a reason to cherish and hope that it‘s not over.
Based on Google trends, keywords like “Alibaba Singles Day,” “Singles’ Day,” and “Singles Day Sale” gain popularity among customers as singles’ day comes closer. This year these keywords are very likely to fetch tonnes of online traffic. Focus on them to boost product visibility during the most productive day for online shopping.
Content can never be neglected owing to its role in convincing customers. Updated and user friendly content always wins the game. Try to incorporate the below point in your content.
Start speaking about social media and use the right hashtags to reach your target audience before your competitors. Experts recommend that initiating your plans 45 days in advance means gaining upto 50% more engagement from the search engine.
The holiday season is knocking on the door, and opportunities don’t strike twice. Boosting the store’s bandwidth and indulging in aggressive marketing will increase your sales opportunity manifold. Serving customers nothing but best will fetch your customer loyalty in addition to sales.
Considering the competition on Singles’ Day, it is evident that the manual way of managing store operations during massive demand surge will result in a reduced number of orders that can be processed. Sellers who are eyeing to leverage the opportunity can outcompete others by adhering to the best practices mentioned above.
Happy Selling this Singles’ Day 2020!!
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