De Minimis Rule Ends: What Sellers Must Know and Do Before August 29
The U.S. will end the de minimis exemption—the rule that allowed packages under $800 to
Google, through its e-commerce platform, is empowering retailers to sell on google express and is leveraging its massively used search engine and fastly adopted Google Home devices to compete in the e-commerce and retail segment. Therefore, retailers are lining up to list their products on Google Express. However, equally important is to create a great product feed for Google Express.
Now showcase products on Google Shopping for free with CedCommerce’s extended plan to upload unlimited Shopify products at zero cost.
With Google Express, customers can add items to the same cart from mobile, desktop and voice assistant through the Universal Cart functionality.
Additionally, it empowers them to appear for leading Google queries such as “Where can I buy this?” “Where can I find it?” “How can I buy it?” “How do I transact?”
As a result, retailers have reported a 30-35% increase in the Average Basket Value from the platform.
However, merely registering your products won’t get you far in the Google Express, rather you need to align your Feed in accordance with Google Shopping Action Plan Guidelines.
Therefore let’s take a look at all of the attributes individually:
There are two fields – item information – which are mandatory to be provided and it applies to all the products of the store. The attributes are item id & title.
For itemid
For title
Another way to match your products with local products is using Matching Attributes. This is even more significant to retailers that are planning to run Shopping Ads campaign. The matching attributes comprise of webitemid, gtin, brand, mpn, and condition.
For Webitem ID:
GTIN/MPN/Brand: This used once item is not available and the merchants sell both in-store and online, the merchants may either use webitemid or one of the unique product identifiers.
Condition: There are 3 types of conditions which are permissible – new, used, refurbished. This among the most important attribute to create a great product feed for Google Express.
This set of attributes is essential for all the products. However, there is one caveat to it. You need to provide the information on all the attributes if haven’t created a product feed. In the condition you’ve created the feed, then it is required only for those products that are in the store and aren’t the part of the feed. The set of introduction includes description, image link, condition, GTIN, brand and Google Product category which makes is a part of a great product feed for Google Express.
For Description:
For Images:
The items belonging to apparel additionally require some more details to offer a piece of holistic information. The fields required are: item_group_id, color, size, gender, age group
This set of data is required for items that need additional care. The attribute includes special handling, delivery condition, consumer_notice.
Google wants you to enter the tax and fee-related information. Although Google can make some assumptions as per the location, however, it is recommended to provide the details to save the feed from getting rejected.
There are also some optional attributes related to pricing which you can use if you’re offering a product under the sale. The attributes are price, sale price, sale price effective date
Also, sellers can enable customers to pick a particular item in-store. To do so, they need to add 2 attributes to their feed namely → pickup method and pickup SLA.
Q. Can I use the same feed from my Magento store on Goole Shopping?
Ans. Yes, you can use the same Magento store feed on Google shopping by using the Magento Google Shopping Integration. This efficient tool serves as an efficient bridge between the two platforms hence allowing easy feed transfer and management.
Q. Is there any centralised solution that allows you to sell on Google Shopping and Magento simultaneously?
Ans. Yes. With the help of Magento Google Shopping Integration, you can easily sell on Google Shopping and Magento simultaneously. This Integration provides you with a complete solution through which you can easily list your Magento store products on the Google Shopping site and thus increase the product sale.
Once you create a feed that contains all of the aforementioned information, it is likely to be processed faster by Google and the listings are life on the Google Express platform within minimum possible time.
Google Shopping Actions US is open for Merchants in India and Canada: Start selling cross-border to customers in the US, from either India or Canada without any fuss, right away.
The U.S. will end the de minimis exemption—the rule that allowed packages under $800 to
Etsy is increasingly shifting from keyword-based search to a fully personalized, AI-powered shopping experience. During
TikTok Shop is updating its measurement of seller communication, effective mid-2025, shifting from a 24-hour
Walmart Marketplace sellers must migrate from Item Spec 4.x to Item Spec 5.0 (OmniSpec 5)
Walmart is taking a decisive leap toward the future of retail with its newly unveiled
Retail giant eases Q4 pressure with automatic storage fee discounts across its fulfillment network In
Just a decade ago, selling cannabis was an underground market, fraught with legal risks and
Amazon has announced two significant policy updates that will impact third-party sellers across its U.S.
About the Company Brand Name: FrogShop Industry: Premium Fitness Equipment (D2C) Website: FrogShop Imagine a
The latest eCommerce Marketplace Updates & Infrastructure Report reveals a pivotal moment in digital retail.
July 2025 marks a bold shift in digital retail as Amazon completes a meticulously planned,
A New Era for TikTok: Sell on TikTok Shop Europe TikTok’s gravitational pull on global
When the US de minimis exemption ended in April 2025 and tariffs on Chinese imports
The Outside Looks Like a Goldmine. The Inside Feels Like a Minefield. They sold out
If you’re an Amazon seller, winning the Amazon Buy Box in 2025 is more than
Recent eCommerce data shows that U.S. tariffs that were expected to drive Amazon sellers toward
Experiencing an Etsy shop suspension can be both alarming and confusing. Whether you’ve received a
TikTok officially launched TikTok Shop in Japan on June 30, rolling out its in-app eCommerce experience to
The TikTok Takeover: From Lip Syncs to Checkout Clicks A few years ago, TikTok was
About the Client Shop Name: CrystalHealStore Marketplace: Etsy Focus: Bohemian & Ayurvedic-Inspired Fashion Location: Global
What is the difference between itemid and id. Way confusing to me, especially when I do a keyword search for "itemid" and can't find any insight
Hey John,
Thanks for asking this question!
Basically, there is no difference in between the two, itemId and Id, both are essentially the same. We just use itemId because it brings more clarity that it is the unique Id of the item.
Hope this clears your doubt.
Leave a Reply