Nashua Nutrition Earns $1.261M Sales and 15x ROAS with CedCommerce
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About the Brand
Nashua Nutrition is a leading provider of high-protein foods in the health and wellness industry, specializing in bariatric-friendly products recommended by physicians and weight loss clinics. Since its founding in 2001, Nashua Nutrition has been committed to delivering affordable, delicious, and nutritious options that help customers maintain a healthy lifestyle. Through convenient doorstep delivery, Nashua Nutrition makes it easy for customers to access high-quality dietary solutions that cater to their health needs.
Industry: Health & Wellness (Bariatric Nutrition)
Location: United States
The Challenge
Despite a strong reputation and a loyal customer base, Nashua Nutrition faced several challenges that hindered its growth:
- Low Traffic and Minimal Brand Awareness: Despite offering high-quality products, the brand struggled with low visibility and limited exposure on major eCommerce platforms, resulting in insufficient website traffic.
- Ineffective Marketing Campaigns: Previous marketing campaigns lacked targeted audience segmentation, preventing the brand from connecting with potential customers interested in health and nutrition products.
- Product Approval Issues: Due to the food category restrictions, Nashua Nutrition faced significant challenges with getting their products approved and listed on major eCommerce platforms like Amazon, limiting sales opportunities.
- Low Conversion Rates: Despite having competitive pricing, Nashua Nutrition struggled to convert website visits into actual sales, with customers often comparing pricing, reviews, and product quality with competitors.
- Competitive Pricing: The brand found it difficult to set competitive prices that balanced affordability and profitability, which led to fewer customers purchasing from them.
The Solution
To address these challenges, CedCommerce provided tailored eCommerce solutions that included:
- Amazon Ads to boost visibility and drive traffic.
- Amazon Listing Optimization to enhance search rankings and attract more customers.
- Facebook Ads to target specific demographics interested in health and nutrition products.
- Walmart Ads to expand market reach and increase sales.
Detailed Action Plan
- Initiated Sponsored Campaigns: CedCommerce launched automated paid campaigns targeting new and existing products, boosting traffic and brand awareness. Catch-all campaigns helped increase visibility across all product categories.
- Developed Brand-Specific Campaigns: To improve ad performance, CedCommerce created targeted campaigns for specific product categories and separated client ads to improve management and targeting.
- Keyword Optimization: Using Amazon’s Brand Analytics and search query reports, CedCommerce optimized product titles, bullet points, descriptions, and backend search terms with high-traffic keywords and insights to maximize visibility.
- Optimized Bids and Budget Allocation: By adjusting bids and reallocating budgets based on performance, CedCommerce improved the return on ad spend (ROAS), maximizing resource allocation to top-performing campaigns.
- Engaged Amazon Support for Product Approval: CedCommerce worked closely with Amazon to resolve product approval issues, ensuring that Nashua Nutrition’s products were listed and available for sale.
- Implemented Display and Remarketing Campaigns: Display and remarketing ads were launched to increase product visibility and improve lead generation and conversions.
- Competitor Analysis and Strategic Planning: CedCommerce conducted an in-depth competitor analysis to secure prime product placements on Amazon, utilizing sponsored products, sponsored displays, and sponsored brand campaigns.
The Results
Thanks to CedCommerce’s strategic marketing solutions, Nashua Nutrition saw remarkable growth:
- Sales: $1,261,231.55
- Total Clicks: 283,364
- Total Impressions: 86,107,308
- Total Sales: $1,220,333.81
- Ad Spend: $7,428
- ACoS (Advertising Cost of Sale): 6.62%
- ROAS (Return on Ad Spend): 15x
Impact Highlights:
- Increased Traffic & Visibility: Targeted ads and optimized listings significantly improved product visibility, bringing more traffic to Nashua Nutrition’s eCommerce platforms.
- Higher Conversions: The combination of effective remarketing and keyword optimization improved conversion rates, translating traffic into sales.
- Sustained Growth: With better product placements, competitive pricing, and continuous campaign optimizations, Nashua Nutrition achieved consistent growth over the year.
The Experience
Nashua Nutrition praised CedCommerce for delivering effective eCommerce strategies that helped them overcome product approval issues, increase visibility, and drive sales. Their partnership with CedCommerce transformed their online presence, enabling them to achieve a 15x ROAS and over $1.26 million in sales.
Nashua Nutrition’s feedback:
“The team at CedCommerce provided the expertise and support we needed to make our products stand out in a competitive market. With their help, we’ve experienced significant growth and a greater return on our marketing investments. We highly recommend their services to other brands looking to succeed in the e-commerce space.”