Nashua Nutrition Rise in Nutrition Industry: Amazon Success with CedCommerce
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About the Brand
Name: Nashua Nutrition
Industry: Health & Wellness (Bariatric Nutrition)
Location: United States
Nashua Nutrition is a leading U.S.-based provider of nutritional supplements and health products. Catering to health-conscious individuals, since 2001, Nashua Nutrition specializes in affordable and delicious bariatric-friendly options.
Challenges
- Low Ad Efficiency: Ineffective ad targeting led to high costs with minimal returns.
- SEO Gaps: Poor organic rankings limited their ability to capture inbound traffic.
- Fierce Competition: Struggled to stand out in a saturated nutritional supplements market.
- Limited Customer Reach: Social media engagement was low, with little audience growth.
Solutions and Approach
- Sponsored and Catch-All Campaigns: Launched automated Sponsored Campaigns targeting specific product categories, boosting traffic and brand visibility.
- Keyword Optimization for Listings: By leveraging Amazon Brand Analytics and search query reports, we optimized product titles, bullet points, descriptions, and backend search terms with high-traffic keywords to maximize visibility and discoverability.
- Bid Optimization and Budget Reallocation: Strategically adjusted bids and redistributed budgets based on campaign performance, achieving a higher ROAS and driving efficient use of ad spend.
- Product Approval and Listing Management: To ensure Nashua Nutrition’s products were ready for sale, we worked closely with Amazon support to resolve listing issues and secure timely approvals.
- Display and Remarketing Campaigns: Implemented Display and Remarketing Ads to improve product visibility, enhance brand recall, and increase lead generation and conversions.
- Competitor Analysis and Placement Strategy: An in-depth competitor analysis was conducted to secure the best-converting placements through Sponsored Product, Sponsored Display, and Sponsored Brand campaigns; ensuring Nashua Nutrition is positioned competitively in the market.
The Impact
“The team at CedCommerce provided the expertise and support we needed to make our products stand out in a competitive market. With their help, we’ve experienced significant growth and a greater return on our marketing investments. We highly recommend their services to other brands looking to succeed in the e-commerce space.” — Nashua Nutrition Team
Nashua Nutrition, with the help of CedCommerce’s data-driven solutions, was able to overcome their main challenges and optimize critical areas of their business. This resulted in extraordinary growth and long-term success for the brand, allowing them to bring their high-protein foods to millions of customers.
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