Mother’s Day Celebrations Ahead – Optimize & Promote Your Shopify Store with CedCommerce

On the 8th of May, the world celebrates mothers day to cherish all the mothers out there. This day might not be as happening as other festivals. But don’t ignore it! You will see GenZ and millennials searching for gifts online during the coming two weeks. This time, mother’s day shopping is on a whole new level, and American consumers will most likely spend more. Additionally, if you manage a subscription business with Shopify, you will most likely grab the shopper’s attention. This blog beholds 5 store design ideas and tips to promote your Shopify store during Mother’s Day.

We are almost halfway through 2022, and 2nd half of the year beholds back-to-back celebrations and lots and lots of shopping. If you want shoppers to discover and shop from your store, you can hire CedCommerce as your friendly Shopify expert team to win over American consumers during the grand festivals of 2022.

Should You Really “Prepare” for Mother’s Day?

Gentle Reminder – Don’t forget to get a precious gift for your mother or for a lady who gives motherly vibes to you!

The world is almost free from the grim pandemic, and this year, approx. 84% of the Americans plan to shop during mothers day. This is a record-breaking shopping done during this time of the year.

According to NRF, mothers day, 2022 is valued at approx. $41.7 billion. Additionally, an American gifter is willing to spend $246 on gifts or an outing.

Last year, people were reluctant to go outside. But this year, we will see a good mix of outdoor activities combined with online shopping. But the question is, how to make your Shopify store be a part of mothers day bonanza? The answer is hidden in the proceeding store design ideas exclusively for this day.

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Don’t forget to get in touch with and hire CedCommerce to audit and promote your Shopify store during prime shopping occasions.

5 Shopify Store Design Ideas for This Mothers Day to Be a Part of Gifting Festoon!

This year, approx. 36% of shoppers will search for gifts online. Even if you cater to 5% of this population, you will collectively bag more revenues than the previous quarters.

But a monotonous storefront is not enough to capture the attention of mothers’ day shoppers. You have to sprinkle the feeling of love, care, excitement & exclusivity in your Shopify store. Shoppers shop for gifts and not just products!

Try these 6 store design ideas to attract shoppers this mothers day –

Build a Killer Homepage –

The internet is all about connections. If visitors cannot connect with your Shopify store, you can forget about getting them converted into customers.

It is time to remind your audience that even a cute scarf or a fancy apron can be a perfect mothers day gift. You need to help visitors in finding the right mothers day gift. Building a killer homepage is one of th quickest store design ideas that you can work upon to woo shoppers!

The anatomy is that as soon as someone lands on your homepage, they should see an announcement that your store beholds some unique gifts for mothers day. Utilize the homepage area to feature your new products and collections based on an occasion or a cause.

Here is an example of an interactive homepage design that perfectly highlights business offerings –

You can hire CedCommerce, where the expert team has interactive store design ideas that enhance your offerings through metafields and custom functionality features.

Use Visual Elements –

Unlike brick-and-mortar stores, shoppers can’t physically touch and feel the products when shopping online. To overcome this situation, try using visual elements. Using the right visual element can cut the gap between a physical product and its virtual representation.

360-degree product view, instructional or unboxing videos, and user-generated content are great examples of store design ideas that you can use to capture the attention of shoppers this mothers day.

Online shoppers are aware that they cannot touch the product. But if they don’t get the feel after interacting with your store, then the chances of conversion are quite less.

Have a Separate Mothers Day Collection –

Things that shoppers can’t ignore are urgency and limited-time offers. If your customers come across such a thing, they are most likely to stop, notice, and check it out! You can create a limited-time collection exclusively for mothers day.

Separate collection pages help in smooth navigation, but you can also use them as landing pages while promoting your Shopify store.

Simple Navigation –

Simple navigation is an evergreen store design idea because it eases the visitor’s journey. But visitors are most likely to find what they are looking for. To help mothers day shoppers find suitable gifts from your store, you can create a limited-time collection page and add mother’s day special in your header menu.

It will ensure that they know where to find a gift as soon as someone visits your Shopify store! You can also add a search bar to improve your in-store search functionality.

These store design ideas improve user experience and their shopping journey – which is a step toward building loyal customers.

Improve Load Time –

Improving your store’s load time, speed, and responsiveness will ensure that your visitors remain hooked with your Shopify store. The attention span of online shoppers is barely 5 seconds, and if your store doesn’t load within 3 seconds, you might lose conversion opportunities.

To check how fast your Shopify store loads, you can go to Google’s Page Speed Insights and thoroughly look at it. Once done, you need to start polishing your store’s speed.

You can also hire CedCommerce, which is recognized for its speed and optimization work!

4 Tips to Promote Your Shopify Store this Mothers Day to Attract Shoppers!

You have set up an interactive storefront with the above store design ideas. But to make sure that you are visible to the shoppers, you need to promote your Shopify store from time to time. During mothers day, the psyche of internet shoppers is to discover gifts from a user-friendly online store.

Here is an example –

Jake manages his apparel store with Shopify, and he has everything a shopper needs – products, vernacular payment methods, free shopping, 24/7 customer services.

But still, he lacked conversions!

With the help of Shopify experts, Jake planned out a promotional plan for this store, which scored him conversions and store visits.

Magic happens when you carry promotional campaigns on social media, search ads, marketplaces, and other channels. Here are 4 ways to promote your Shopify store this mothers day –

Spread the Word –

You have everything in line; that’s great. But you should also do something about how will others come to know about it?

Spread the word that your store is live, on sale, and have the best gifts for mothers day!

Start with a simple mail to your friends, family, and social circle, followed by social media copies. You have to announce that, “Hey shoppers! We, too, have mothers day gifts right here.”

Remind Shoppers About Ongoing Deals & Discounts –

To keep your store up and running, you can start another round of emails and boost your social copies. Run, search, and discoverable ads to keep up with search-oriented shoppers.

Remind the internet about the new deals, discounts, and catalogs. Just like brands reserve a spot in a customer’s mind, you, too, need to reserve a spot on the internet where your customers are. Reminders can be a great way to promote your Shopify store. Try organic and inorganic ways to remind your customers, and you will do wonders!

Product Bundles & Gift Guides –

Remember that 36% of shoppers will shop online this mothers day, and they have abundant choices to choose from. You can club your products and roll out gift guides to help shoppers discover better deals to stand apart from others!

Bundle products based on attributes, functionality, or resemblance. For example, you can pair socks with shoes, a scarf with gloves, shades with a pair of other shades. Pairing one product with another increases the value of a single order.

Stay in Game for Entire Week –

Agree that mothers day is on the 8th of May! But how about cherishing this special day for the whole week? This is the best time if you plan to launch a new product range. It will evoke a sense of excitement among shoppers.

As an online merchant, you will come across all kinds of shoppers: those who shop early and arrive late (or just on time). By extending your deals, campaigns, and product range, you can stay in the game to attract sleepy shoppers too!

Regularly updating your storefront, creating a sense of urgency, and discount campaigns are some subtle ways to promote your Shopify store during this time of the year.

Last But Not the Least, Here Are …

Hire CedCommerce to Optimize & Grow Your Shopify on Prime Occasions –

Who doesn’t want to be a part of celebrations? As a Shopify merchant, you sure want to mark your impressions during the Halloween, cyber weekend, Hanukkah, and winter season. During this time of the year, you can use a piece of advice and support from the experts to reap the most out of grand festoons!

Don’t forget to consult our team of Shopify experts at CedCommerce and hire the right minds and talents for your online store!