COVID-19 Impact On Business Sector, M-commerce & Mobile Consumer behavior

Covid Impact On Digital Behavior Of Consumers

The Coronavirus not only changed the way of life but also completely changed consumer behavior.

During 2019-20 with complete lockdown, physical stores shuttering and people suddenly stuck in their houses. Both organizations and shoppers had to shift daily habits and routines quickly. This changed the consumer behavior and made them to follow new shopping habits and routines, accelerating online shopping and increasing social trends.

In 2020, Mckinsey conducted a shoppers sentiment study which showed that more consumers are anticipated to make portions of their purchases online after covid.

Not only do consumers are reported making more online purchases, but they also have shifted towards new ecommerce shopping habits majority of shoppers are moving towards Mobile online shopping.

In a different report by NetElixir, about 73% of shoppers have an average to an extreme level of comfort when making purchases from a new brand online.

People Are Now Making And Consuming More Social Media Content

Recent stats reflect a higher level of social media usage by consumers. According to eMarketers, up to 51% of adults were using social media heavily during the pandemic.

• Youtube usage increased upto 15.3%
• Instagram witnessed a 70% increase in viewing during the initial days of the pandemic
• Per day tiktok usage increased by 15.4%

As the time spent on social media has increased, the users’ frequency of posts has also increased. Since the start of the covid with millennials posting habits on social media growing slightly more than the average

Buyers Increasingly Seek Authentic And Personalised Experience From Brands

Authenticity is the primary concern for the majority of buyers. They are more likely to purchase from a brand that is authentic to them. So the brands need to provide a more authentic shopping experience to their customers. How to give authenticity to users? It is seen that user-generated content is more authentic than brand-generated or influencer content.

Read Also: How to enhance Mobile app user Experiance?

Covid- 19 Impact: Growth Of Mobile Commerce Industry

The covid pandemic has just changed the way of shopping and impacted the mobile consumer behavior for shopping. The pandemic has adversely affected every task of our daily lives, either shopping, traveling, or working. Also, this reorganization will have a long-lasting effect on business design products and services and change the way of customer engagement with the brand.

After the covid outbreak, shoppers search for convenient and contactless ways for shopping, which leads them towards mobile commerce. Mobile shopping is a convenient way for shopping. The M-commerce market is anticipated to register a compound annual growth of 27% by 2021-2026. A study report by Harvard business on 45000 buyers reveals that about 7 percent were online-only buyers. About 73% of buyers use multiple channels to make purchases, showing consistent customer experience across different channels like desktop commerce MCommerce, etc.

• Now, most of the online transactions are mobile compatible and apps for numerous activities like bill payments. Funds transfer have been deployed, which further helps in the growth of Mcommerce across the world.
• Advancements in technology and internet-enabled devices open up unique shopping opportunities for users.
• The driving force behind the Mcommerce market is the increasing number of smartphones, cost-efficient services, better internet connectivity, etc.

So after the covid, many things have changed, shoppers have moved from offline to online. And those who were already using the online mediums have now shifted toward mobile shopping.

The use of smartphones for online transactions had gained popularity across India due to the corona outbreak. Before the covid outbreak, payments via smartphones were 73%, increasing to 78% in the last week of June.

Reasons Why The Covid Affect Has Lead To The Growth Of M-Commerce

There are numerous reasons why consumers are shifting towards online shopping, and the covid outbreak has added fuel to the fire by forcing buyers to make contactless purchases. Here are a few reasons why the Covid effect has led to the growth of M-commerce.

1- Frequent Purchases

The world is now relying on the digital marketplace to meet its services and product demands. This demand has also led to an increase in the number of products ordered using mobile applications. Buyers prefer mobile applications for shopping as they find mobile apps more convenient than using a desktop.

2- Increased Use Of Mobile Apps

Now, most shoppers are using mobile phones for making purchases since the shoppers find it more convenient and interactive to shop using mobile Apps. Mobile apps are much convenient, interactive, and user-friendly to users. So now, for e-commerce sellers, it is essential to have a mobile application.

3- Better Marketing Opportunities

During the period of the pandemic, most online sellers are dependent on aggressive marketing. The rising trend of M-commerce now allows online sellers to reach a larger audience by using their mobile apps. M-commerce enables online sellers to reach out to consumers using different marketing channels like push notifications. It not only reaches customers but also helps increase the conversion rate.

4- Create A Personalized Consumer Experiance

M-commerce also allows you to create a personalized experience for your users. M-commerce lets you identify visitors browsing history and send your customers’ personalized messages based on their browsing history. Based on customer choice, their recent searches, purchase, you can recommend your customers products of their choice.

5- Ease Of Payment

Now the consumer behavior has changed, and most shopping has gone online, especially after the corona outbreak when most shoppers are looking for cashless modes of transactions. Buyers are now avoiding cash on delivery to prevent virus transmission. To provide consumers more convenience app development companies are now discovering new ways for online transactions. With the help of M-commerce now, it is possible to easily, securely, and quickly transfer money using smartphones.

Are You Looking for a Top-Class App Development Company?

As Already Discussed in this blog, it is clear that taking the business to the online platform has become a need for every business. And to offer your users a seamless shopping experience, it is imperative to entice them with an interactive, fast and responsive mobile application. Mobile apps help expand your digital presence, enhance consumer behavior and let your users enjoy an enhanced shopping experience. Magenative’s mobile app development services help businesses and organizations deliver security without affecting usability and offer users a seamless experience across devices. At MageNative, we hold intense experience in delivering native mobile app development. Try MageNative with 30 days free app trial.