Amazon Launches Agentic AI-Powered Seller Assistant Tool
Amazon has upgraded its Seller Assistant into an always-on, agentic AI partner to help third-party
The eCommerce expo took place this year at London, and what a turnout folks. What a turnout! The even was literally overflowing with veterans from all the different niches and walks of eCommerce. From experts in eCommerce to machine learning Pros, the event also hosted veteran developers from a slew of technologies. And of course, the presence of expert marketers, communicators and salespeople proved to be the icing on the cake.
The event this year laid a significant amount of focus on cutting edge technologies like machine learning and artificial intelligence, and how they could be applied to improve seller prospects in eCommerce. For instance, we had IBM showcase its Watson computer at the event, and display exactly what it could do when it came to marketing automation. The AI did not disappoint and completed marketing related tasks that would have taken an agency 30 days, in just 10 minutes.
As visible in the pictures, the event was all a bustle with activity. From marketers to eCommerce retailers, to representative of mammoth corporations like Amazon, Walmart, and so on, all the who’s and who’s of eCommerce found a way to attend the event. This led to some hugely interesting conversations and interactions at the venue, some of which are definitely growing into partnerships and joint ventures.
This year, the focus definitely seemed to be on emerging technologies. A significant potion of the event was devoted to artificial intelligence, and other smart technologies which have the potential to relegate human marketers to merely supervisory roles — if it does not render them completely obsolete, that is. From email marketing to creating videos, to coming up with ad-copy, IBM’s Watson showed itself to be highly adaptable and capable on multiple fronts. And while we won’t go quite so far so as to say that it performed better than a human would have, it was certainly far, far faster.
Other companies are catching up to the rise of AI as well.
Marketing Automation Theatre right now: How Domino’s used #AI to increase opens and clicks – @Dominos_UK @phrasee #martech #data pic.twitter.com/6ADlzA0cn7
— eCommerce Expo (@ecommerceexpo) September 28, 2017
We also got to move around at the venue and share thoughts with other people attending the event. This led to some very interesting exchanges. We got insights into the complications and the strategies for combating them which many other companies have come with, and we were equally open with ours as well. This included advice on ensuring that the office did not run out of coffee, to suggestions on the latest, cutting edge marketing schemes.
All in all, the event was highly productive, and we are glad that we made the journey. We are taking away a lot from the event (And hopefully we contributed something as well) and we are looking forward to the next iteration of the event, which is set to take place near September end, next year. Until then, stay tuned!
Thank you for your interest!
Amazon has upgraded its Seller Assistant into an always-on, agentic AI partner to help third-party
Report summary based on the Ryder 2025 eCommerce Consumer Study The newly released Ryder 2025
Chinese fast-fashion giant Shein has gained over 15.2 million new monthly users in Europe between
Alibaba.com, the global B2B marketplace of Chinese eCommerce giant Alibaba Group, has announced a strategic
TikTok Shop has released updated Affiliate Marketing (Seller & Product Qualification) Guidelines. These changes are
If you’re wondering how to sell Etsy products on TikTok, the answer starts with treating
Amazon has sparked widespread alarm among electronics sellers across Europe after announcing new requirements that
Summary Pattern Group, one of the largest Amazon resellers and an e-commerce accelerator, has filed
Summary U.S. eCommerce spending grew 8% year over year in August, up from 7% in
Summary The EU’s Data Act (Regulation (EU) 2023/2854) is now legally effective as of 12
In a move that signals a major shift in the advertising world, Amazon Ads and
Mars Petcare UK has officially joined Temu, the fast-rising online marketplace that’s been disrupting global
In 2024, out-of-stock rates surged to 39% for high-demand SKUs by Day 2 of Cyber
News Summary Amazon has officially launched Virtual Multipacks (VMPs), a long-requested feature allowing sellers to
Temu, the fast-rising discount eCommerce marketplace owned by PDD Holdings, continues its rapid expansion in
The upcoming holiday shopping season is projected to deliver steady gains for U.S. retailers, though
Amazon is officially shutting down its long-running Prime Invitee program, a little-known but popular perk
Critical security alert for Adobe Commerce & Magento merchants. Adobe has issued an out-of-band emergency
Exciting news for WooCommerce sellers! WooCommerce 10.2 is officially launching on September 16, 2025, introducing
Effective: September 30, 2025 (U.S. & Canada) Amazon is overhauling its inventory recovery programs. Starting