WooCommerce 10.2 Arrives September 16: A Simple Seller Guide
Exciting news for WooCommerce sellers! WooCommerce 10.2 is officially launching on September 16, 2025, introducing
When the US de minimis exemption ended in April 2025 and tariffs on Chinese imports spiked, Temu’s marketplace hit a wall. Their ultra-low prices evaporated overnight. Ad campaigns paused. Catalogs shrank. For months, the Chinese marketplace seemed like they’d given up on the US market entirely. But they didn’t leave, they evolved.
Fast forward to Q3 2025: Temu is back among the top downloaded shopping apps in the US, operating with a leaner, smarter, and more diversified strategy. Local US sellers are now a core part of this pivot as Temu builds Western supply chains to stay competitive in a post-tariff trade environment.
Temu’s post-tariff model means new opportunities for Western businesses to tap into its massive customer base. This blog is your guide for selling on Temu in 2025.
Temu burst onto the global eCommerce scene in 2022 with one disruptive idea: factory-to-consumer pricing. By eliminating middlemen and shipping directly from Chinese factories, Temu offered shoppers rock-bottom prices and a massive product catalog.
By 2023, it had:
But 2025 tells a very different story.
In April 2025, the US de minimis exemption ended, meaning small-value imports were no longer tariff-free. Tariffs on Chinese goods skyrocketed, forcing Temu to pause its US ad campaigns, remove much of its catalog, and reprice items, some doubling or tripling in cost.
Yet Temu didn’t exit the market. Instead, it pivoted aggressively:
The same transformation unfolded in the EU, where tighter VAT rules and cross-border trade barriers accelerated Temu’s shift toward local seller ecosystems.
“Is Temu only for Chinese factories?”
No. While Temu initially relied heavily on Chinese suppliers, it’s now welcoming local businesses and individuals in the US, UK, and EU to build out its product catalog. This is part of its strategy to avoid import tariffs and shorten delivery times.
“Does Temu operate like Amazon?”
Not quite. Unlike Amazon, where sellers have full control over pricing and fulfillment, Temu retains tight control over retail pricing, marketing, and even fulfillment standards. Sellers need to align with Temu’s operational playbook to succeed.
Temu’s seller program is open to:
“Is Dropshipping allowed on Temu?”
No, Temu does not officially permit or support dropshipping. Although you can technically purchase products from Temu and fulfill orders yourself for your own store, this practice is not officially endorsed.”
Region | Requirements |
US | SSN/EIN, local bank account, ability to self-fulfill or use Temu warehouses |
UK/EU | Registered business entity, VAT ID, local bank account, compliance with local product safety standards |
There’s no invite code or referral needed. For non-Chinese sellers, this is a rare opportunity to gain an early-mover advantage in Temu’s emerging “Western seller ecosystem.”
Getting your products in front of Temu’s massive audience starts with setting up your seller account correctly. This isn’t just a sign-up form; it’s about aligning your business with Temu’s marketplace standards so you can start selling without roadblocks. Here’s how to do it:
For US sellers, Temu has simplified the onboarding process to encourage domestic participation after tariff changes in 2025.
Register directly on Temu US Seller Portal. No invite code is needed.
Add a store name and profile photo visible to shoppers.
A well-optimized product listing not only helps your items appear in Temu’s search results but also draws in more buyers. Here’s how to get it right:
Need help with your listings optimization for maximum success this BFCM?
Choose between:
Selling on Temu in the EU involves additional steps due to strict tax and trade rules.
Register at Temu EU/UK Seller Portal. Select your EU business location carefully; it determines tax settings and is non-editable later.
Follow strict naming and logo guidelines:
Upload VAT information and configure VCS (VAT Calculation Settings).
If selling cross-border: Upload OSS certificate for tax compliance.
Define fulfillment parameters and exclude regions you can’t serve.
Provide bank details and supporting documents for account owners.
How long does Temu take to approve a seller?
Temu seller account approval can take anywhere from 1 to 3 business days. However, the process can be longer, potentially up to 15-20 business days or more, depending on the volume of applications and the specific details of your business.
Want to sync your catalog, upload highly optimized product listings from your D2C store to Temu?
Fee Type |
Details |
Listing Fee |
£0: Temu doesn’t charge anything for listing products on its platform |
Subscription Fee |
£0 for individual sellers; £30/month for business accounts |
Referral Fee |
2% to 5% per sale, depending on the product category |
Payment Processing Fee |
~2.9% per transaction via PayPal |
Shipping Costs |
Sellers are responsible for shipping costs, which vary by product size and weight. Customers get free standard shipping. |
Fulfillment Fees |
Only applies if you use Temu’s warehouse (TAF). Fees depend on product size and weight. |
Item |
Amount (£) |
Retail Price |
£9.99 |
Commission (5%) |
£0.50 |
Fulfillment (TAF fee) |
£1.00 |
Net Revenue per Sale |
£8.49 |
Product Cost |
£4.50 |
Net Profit |
£3.99 |
How and when does Temu pay sellers?
Temu’s payments are directly deposited into the sellers’ bank accounts. Temu processes payouts weekly or after delivery confirmation, ensuring sellers have a predictable cash flow cycle.
Temu’s search algorithm heavily favors the lowest-priced items in each category. To remain visible without cutting margins to the bone:
Caution: Temu may initially subsidize discounts to attract customers, but sellers should plan for sustainable pricing once these subsidies end.
Temu’s generous 90-day free return policy (for most products) can be challenging for sellers, especially in categories prone to higher return rates.
As your Temu store gains traction, consider strategies to scale without overextending:
Temu can be an excellent channel for budget-friendly SKUs or surplus stock, but it may not suit premium or niche products. To build a resilient business:
Click here to learn about Temu + SHEIN + TikTok Shop: Emerging marketplaces in 2025.
Exciting news for WooCommerce sellers! WooCommerce 10.2 is officially launching on September 16, 2025, introducing
Effective: September 30, 2025 (U.S. & Canada) Amazon is overhauling its inventory recovery programs. Starting
TikTok has rolled out a set of new support tools for TikTok Shop creators, aiming
Amazon has launched FBA Damaged Inventory Ownership, a program that lets sellers take direct control
Alibaba Group has unveiled a sweeping restructuring of its consumer-facing operations, merging Taobao, Tmall, Ele.me,
Walmart is ramping up its efforts to recruit merchants from the United Kingdom and continental
Amazon is doubling down on artificial intelligence in eCommerce with the launch of Lens Live,
For the first time since 2020, U.S. consumers are planning to cut back on holiday
Temu, the rapidly growing eCommerce platform, has announced the launch of its Local Seller Program
Etsy has announced important updates to its new Etsy Payments Policy, effective October 9, 2025,
Amazon has launched its first-ever “Second Chance Deal Days“ sales event in Europe, exclusively featuring
The Update Amazon has strategically resumed its Google Shopping ad campaigns across all international markets—
TikTok has updated its account policies, LIVE rules, monetization eligibility, and enforcement measures. The changes
Think Black Friday is when holiday shopping begins? Think again. Your future customers are already
eBay is rolling out eBay Live in the UK, offering sellers a new way to
eBay is giving its auto parts and accessories marketplace a tune-up, announcing the launch of
Walmart is set to revamp its Pro Seller Program at the end of September 2025,
Pinterest is diving headfirst into the burgeoning secondhand market with the launch of “Thrift Shop,”
Why Pinterest Is a Growth Channel for Etsy Sellers Discovery drives eCommerce growth. With 482
In a strategic move to enable smaller businesses with global ambitions, international logistics giant DHL