How To Sell On SHEIN: A Seller’s Guide

Selling on SHEIN is the hot haul you cannot afford to miss in 2025! Shipping to over 150 markets, the SHEIN marketplace has a reputation for trendy, affordable products, and offers unparalleled opportunities for eCommerce sellers in 2025. This guide walks you through everything you need to know to successfully sell on SHEIN and grow your business.

What is SHEIN Marketplace?

SHEIN Marketplace is a global eCommerce platform connecting millions of fashion-forward buyers with sellers worldwide. Founded in 2008, SHEIN has grown into one of the largest online retailers, generating $24 billion in revenue by 2024. Moreover, the marketplace focuses on fast fashion, offering sellers a chance to capitalize on SHEIN’s massive audience and robust marketing infrastructure. Hence, it’s the ideal platform for trendy, affordable products targeting Gen Z and millennial shoppers.

Also Read: Cracking the SHEIN formula in 2025. Key Insights into SHEIN’s business model for sellers.

How to Sell on SHEIN?

SHEIN Seller Eligibility

To qualify as a seller on SHEIN, you need to meet the following criteria:

• Business Revenue: A minimum annual revenue of $5 million.
• Location: Primarily operates within SHEIN-supported regions, including the U.S., Europe, and select Asian countries.
• Product Categories: Fashion, beauty, accessories, and home decor.
• Compliance: Adherence to SHEIN’s ethical sourcing and quality standards.
• Shipping: Can process orders within 24 hours and ship within 48 hours.

You must ensure that customers get orders within 7 business days.

What products can you sell on SHEIN?

SHEIN’s marketplace is known for trendy and affordable items. Sellers can list products under categories like:

• Women’s, Men’s, and Kids’ Fashion
• Shoes and Accessories
• Beauty and Skincare Products
• Home Decor and Lifestyle Items

Pro tip: As per CedCommerce’s survey for SHEIN sellers, trendy, seasonal, and unique products tend to perform exceptionally well.

How to apply to sell on SHEIN in 2025?

To start selling on SHEIN, follow these steps:

• Visit the SHEIN Seller Portal: Apply with your business details and product catalog on the SHEIN seller portal.
• Prepare Documentation: Provide proof of business registration, tax IDs, and product certifications.

• Approval Process: Applications are reviewed within 5-10 business days.
• Onboarding: Upon approval, set up your seller dashboard, upload product listings, and participate in onboarding sessions.

Pro Tip: To sync inventory between your store and the SHEIN marketplace, try the SHEIN CedCommerce Integration.

SHEIN Marketplace Seller Fees

Selling on SHEIN is absolutely FREE for the first 30 days. SHEIN also covers the return and shipping costs.

However, after 30 days, this is how SHEIN’s fee structure works:

• Commission Fee: A flat 10% commission on all sales as per product category post the first 30 days.
• Promotional Costs: Optional fees for participating in Flash Sales or platform-wide campaigns.

Why Should You Sell on SHEIN?

Selling on SHEIN offers numerous advantages for eCommerce businesses aiming to expand their reach and boost sales. Here are key reasons to consider:

1. Expansive Global Reach

SHEIN has established itself as a global fashion leader, forcing retail giants to shift their strategies. In 2024, SHEIN generated over $24 billion in revenue, reflecting its vast and engaged customer base. By joining SHEIN, sellers can tap into this extensive market, enhance brand visibility, and access a diverse audience of millennials and Gen Z.

2. Marketing and Promotional Support

SHEIN provides robust marketing tools to its sellers, including featured placements, sponsored product listings, and participation in site-wide sales events. These initiatives are designed to boost product visibility and drive sales, offering sellers a competitive edge in the crowded eCommerce landscape.

3. Seamless Integration

To streamline operations, SHEIN offers third-party integration services, allowing sellers to efficiently manage listings, inventory, and orders. CedCommerce, as a qualified solution provider, offers a powerful integration that connects your store with the SHEIN marketplace. This integration simplifies product uploads, order management, and inventory synchronization; while enabling you to focus on scaling your  business.

4. Data-Driven Insights

SHEIN equips sellers with comprehensive analytics tools, which offer valuable insights into sales performance, customer behavior, and market trends. Hence, by leveraging this data, sellers can make informed decisions, optimize their product offerings, and implement effective marketing strategies. Consequently, these actions help maximize profitability and ensure business growth.

Scaling on SHEIN with CedCommerce

Connecting your DTC (Direct-to-Consumer) store with SHEIN can help you scale your operations. Also, with the help of CedCommerce, you can access end-to-end integration solutions for SHEIN. CedCommerce X SHEIN integration enables sellers to enhance customer experiences and minimize manual tasks effectively.

Benefits of SHEIN CedCommerce Integration

• Fast Authentication Process: Quickly and easily connect your DTC store to the SHEIN marketplace through a streamlined authentication process.
• Flexible Listing Optimization: Create, edit, and manage multiple product templates, while mapping attributes to enhance product visibility.
• Automated Feed Synchronization: Enjoy real-time synchronization of listings, orders, shipments, and pricing between your Shopify store and the SHEIN marketplace.
• Simplified Order Management: Efficiently create and manage orders across channels; consequently, ensure smooth operations.
• Single-Click Tracking: Stay updated with product, order, and feed statuses through dedicated app tabs; thus, simplifying your workflow.

FAQs

How do you get paid on SHEIN?

SHEIN pays sellers via bank transfers, PayPal, or other supported methods. Payouts on SHEIN typically occur every two weeks. Moreover sellers can track earnings through the SHEIN seller portal.

Can you make money through SHEIN?

Indeed, sellers can earn a profit by listing trendy, high-demand products; however, success ultimately depends on factors like product selection, pricing, marketing efforts, and the choice of your integration solution.

What is the selling strategy of SHEIN?

SHEIN’s C2M business model includes offering affordable, fashionable products. This allows sellers to align directly with SHEIN’s demand-driven production, reducing costs and enhancing efficiency. Moreover, sellers can align by focusing on popular trends, competitive pricing, and leveraging SHEIN’s promotional tools like discounts and flash sales.

How do I start working with SHEIN?

To start working with SHEIN as a seller, start by signing up on the SHEIN seller portal, submit business documents, and meet product listing requirements. Additionally, focus on product quality and optimize listings to attract customers.

Need help with your selling journey on SHEIN? Contact CedCommerce for FREE and get expert guidance.

Does SHEIN take a commission?

Yes, SHEIN takes up to 10% commission on sales, depending on the product category.

Who buys from SHEIN?

SHEIN attracts budget-conscious shoppers, particularly young women, looking for fashionable yet affordable clothing and accessories.

Does SHEIN operate outside the US?

Indeed, SHEIN operates globally, expanding its reach across Europe, Asia, Latin America, and other regions.