Is business expansion your motive? Facts reveal that selling on AliExpress is the perfect solution. AliExpress (a wholly-owned subsidiary of Alibaba Group) is a leading global marketplace with visitors from over 200 countries. Tap into 790 million visits to AliExpress.com in the last quarter and position your brand among AliExpress top sellers.

It earned $38 billion in sales during Singles’ Day 2024—a figure too significant to ignore when considering selling on AliExpress. Moreover, AliExpress also hit record sales worth $74.1 billion (50% hike compared to last year) on Single’s Day 2024. Even the 5-day-long Black Friday, Cyber Monday could not match the benchmark set by AliExpress in terms of sales. Safe to say, the sale for AliExpress top sellers exceeded expectations.

Even the 5-day-long Black Friday, Cyber Monday could not match the benchmark set by AliExpress in terms of sales. Safe to say, the sale for AliExpress top sellers exceeded expectations.

With approx. 400 million active customers, AliExpress gives you unmatched reach to scale your sales rapidly. Hence, take the next step and learn how to become an AliExpress seller, and how to open an AliExpress seller account. Once you set up, you can officially sell on AliExpress.

What This Guide Covers

  • Why sell on AliExpress?
  • Can I Sell on AliExpress?
  • How to open an Alipay Business Account?
  • How to Sell on AliExpress From Europe?
  • How much is the AliExpress Fee for Sellers?
  • Get Started with AliExpress – Step by Step Guide to Becoming a Seller
  • What is the most sold item on AliExpress?
  • Make Selling On AliExpress Easy With the Right Approach – AliExpress Marketplace Integration
  • AliExpress Seller FAQ (Most Common Questions)

Let’s dive in!

Why sell on AliExpress?

Whether you’re a new seller or scaling an existing business, selling on AliExpress offers fast global reach. Here’s why AliExpress remains one of the best marketplaces in 2025, and how to sell on AliExpress with confidence.

  • 400 million active members globally

    As of 2025, AliExpress maintains about 400 million active members worldwide, giving sellers access to a vast pool of international buyers. (Source: eDesk)

  • Close to 600 million monthly visits

    The platform attracts nearly 600 million monthly visits from over 200 countries, making it one of the most trafficked eCommerce marketplaces. (Source: PromptCloud)

  • Expansion in Europe

    AliExpress is heavily investing in Europe with Local+ fulfillment centres in the UK, Spain, France, Germany, and Poland. This allows European sellers to list products locally, reduce shipping times to as fast as 5–7 days, and provide free returns.

  • Improved seller tools & dropshipping support

    With AliExpress Open Platform APIs and dropshipping compatibility, sellers can automate order sync, update tracking in real time, and reduce manual workload.

  • High-impact sales events

    From Singles’ Day (11.11) to other local seasonal campaigns, AliExpress promotions continue to drive record-breaking sales and global visibility for sellers.

Additionally, selling on AliExpress in 2025 is especially promising for European merchants, thanks to faster fulfillment and growing buyer demand across the region. If you’re ready to expand your business and learn exactly how to sell on AliExpress from Europe or beyond, CedCommerce can help you set up, integrate, and scale seamlessly with expert guidance and automation.


Get started with CedCommerce

Can I sell on AliExpress?

Yes. Selling on AliExpress is a straightforward process, and the best part. It doesn’t take long to get started. However, to sell on AliExpress, you’ll need a few prerequisites to ensure smooth onboarding and avoid legal complications. The first step is registering for an Alipay business account..

Get Started with AliExpress – Step-by-Step Guide to Becoming an AliExpress Seller

Before you register, make sure you meet the prerequisites below. Then follow the five-step process to get your store live.

Prerequisites to open an AliExpress seller account

  • A legally registered company (AliExpress accepts businesses from selected countries, including Mainland China, Spain, Italy, France, Turkey, Brazil, and others).
  • A VAT number or relevant tax registration.
  • A valid company operating license.
  • ID details of the company’s legal representative, plus updated contact information (email and phone).
  • Enterprise Alipay or corporate Alipay account to complete enterprise identity authentication.
  • Additionally, if selling a brand, proof of trademark/brand authorization to open an official, specialty, or franchise store.

Registration Procedure for an AliExpress seller account

  1. Step 1: Account Setup and Store Registration

    how to open aliexpress seller account step 1

    • Enter the verification code sent to you by AliExpress.

    how to open aliexpress seller account step 2

      • Complete the Business Information form with your company details.

    how to open aliexpress seller account step 3

    Congratulations, your seller registration is successful!

    Approval usually takes 2–3 business days.

  2. Step 2: Category Enrollment

    • Identify the most suitable category for your products and download the corresponding subcategory list.
    • Specify the type of products you plan to sell and select the online shop format that aligns with your business.
    • Submit your application for brand authorization and trademark verification services.
  3. Step 3: Annual Repayment Fee

    You’ll be redirected to the repayment page to pay the annual service fee for maintaining your store on AliExpress. However, this fee varies by category and covers technical services as outlined in the contract price plan.

  4. Step 4: Shop Administration Page

    Set up and brand your store. Choose a second-level domain name so customers can access your store directly without extra navigation.

  5. Step 5: Publish Your Products

    • Design a clean, conversion-focused storefront UI.
    • Upload high-quality images and write clear, engaging product titles and descriptions.
    • Double-check pricing, shipping, and return policies before going live.

All set: Once you’ve completed these five steps, you’re officially authorized to sell on AliExpress. With AliExpress’s built-in product advertising, your listings gain guaranteed visibility, helping lower overall marketing costs.

What are the Best-Selling Items on AliExpress in 2025?

The truth is, there’s no single product that always holds the crown. Also, sales trends shift every few months, driven by seasons, promotions, and global demand. However, some product types consistently top the charts. Knowing how to spot them gives you an edge in selling profitably on AliExpress.

most sold item on aliexpress

How to Find the Best-Selling (Most Sold) Products on AliExpress

  1. Use the AliExpress Dropshipping Center: The Product Analysis tool shows data on order volume, seller ratings, and market trends.
  2. Check the “Best Sellers” section: Sort by orders and filter by high review ratings to identify consistently performing products.
  3. Monitor external trend sites: Platforms like Accio regularly report trending categories such as health tech, wellness, and compact appliances.
  4. Leverage social platforms: High-engagement product ads, influencer promotions, and viral product videos often signal rising best sellers.

FInd Trending Product Using Pexda

If you want items that are trending and likely to be among the most sold products on AliExpress, focus on health & wellness gadgets, electronics accessories, and home & lifestyle gadgets.

Make Selling On AliExpress Easy With the Right Approach

Manually listing products on AliExpress is time-consuming and error-prone. To compete with top sellers, operate like a pro. The CedCommerce AliExpress Connector gives you automation, control, and a smoother path to growth.

How CedCommerce Simplifies Selling on AliExpress

  • Automate listings and updates to cut errors
  • Sync inventory & orders in real time
  • Optimize product data for visibility and conversions
  • Manage at scale with centralized workflows across your store and AliExpress

AliExpress offers global reach and strong shopper demand. With CedCommerce as your partner, selling becomes truly hassle-free.

Tap into 790M visits to AliExpress.com over the last quarter.  Partner with CedCommerce Today

AliExpress Seller FAQs

Answers to the most common questions about selling on AliExpress. For further help, contact support@cedcommerce.com.

1. Can I add my brand to the products? How?

Yes — if your brand is already listed in the AliExpress trademark library, you can select it directly. If not, you can register a new brand by submitting:

  • the brand name
  • an active, government-registered trademark certificate (with registration number)
  • the name of the trademark owner
  • the jurisdiction (country) where the trademark is registered

2. How much do I need to pay to sell on AliExpress?

Sellers pay a commission fee on each sale; there are typically no listing or maintenance fees. Commission rates vary by product category — usually between 5% and 8%.

Moreover, some categories may have special conditions or incentives (e.g. reduced fees upon reaching certain sales thresholds), though exact discounts depend on AliExpress’s policies per region.

Always check the latest AliExpress terms for your country.

3. In which countries can I sell on AliExpress?

AliExpress allows sellers from select countries and regions to register and sell on the platform. In Europe, for example, sellers can operate from Austria, Belgium, Cyprus, Estonia, Finland, France, Germany, Greece, Ireland, Italy, Latvia, Lithuania, Luxembourg, the Netherlands, Malta, Portugal, Slovakia, Slovenia, and Spain.

Additionally, eligibility to sell also depends on AliExpress’s acceptance of seller registration in your country, along with compliance with local tax and legal requirements.

Always verify the latest list of eligible countries in the AliExpress Seller Center for your region.

4. What payment methods are accepted on AliExpress?

AliExpress accepts major international credit/debit cards like Visa, MasterCard, Maestro, and American Express. Payment methods may also include local wallet systems or regional payment services depending on the buyer’s location.

Note: Some regional/local payment services or wallets might not be available everywhere. Confirm which payment methods are active in your target markets via the AliExpress Seller Center.

5. Which products am I prohibited from selling on AliExpress?

AliExpress has a list of prohibited and restricted items. These typically include:

  • hazardous chemicals
  • medical devices (without approval)
  • weapons or anything military-equipment related
  • tobacco and related products
  • certain food/beverages (especially perishable or regulated ones)
  • precious metals or items requiring special certification or licensing

However, some categories may be allowed only with special authorization.

Always verify the product regulations for your category and country.

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