From 259K on Etsy to Shopify Growth: Gem Store Goes Multichannel with Ced

About the Client

Esty Store: Infinite Spiral, LLC

Overview: Infinite Spiral, LLC, led by founder Lauren Goldreich, is a longtime Etsy business in the precious and genuine moldavite gems space — live since 2012 and having recorded over 259.9k sales to date. The shop offers an expansive, carefully curated selection of crystals, rare minerals, one-of-a-kind jewellery, fossil specimens, and energy tools.

Lauren has built Infinite Spiral on the principles of authenticity and ethical sourcing, working directly with mine owners and vetted vendors worldwide. This approach positions Infinite Spiral as a trusted provider for energy practitioners, collectors, and spiritual seekers, while reinforcing its reputation as a woman-led, customer-focused business with a long-standing commitment to integrity in the rare gems and minerals space.

Challenges

• Managing a large Etsy inventory (5,000+ variants) made it difficult to expand onto other platforms without duplicating effort.
• The existing Shopify store had minimal traffic and represented only a fraction of the products.
• Concern about justifying advertising spend on a platform that didn’t yet represent the full product range.
• Limited capacity to manually recreate and maintain inventory across multiple channels.

Expanding beyond Etsy felt nearly impossible with such a large catalogue. The existing Shopify store carried only a handful of listings, failed to attract traffic, and recreating thousands of products across platforms seemed unmanageable and costly.

Solution

CedCommerce’s Etsy Integration eliminated these barriers by automating inventory sync across sales channels. Infinite Spiral could migrate listings on its own terms, controlling titles, tags, and attributes, while managing everything from Shopify without duplicating work.

• Synced nearly 5,000 product variants across Etsy and Shopify with automation, eliminating manual duplication.
• Allowed customization of migrated listings (titles, tags, and attributes) for platform-specific optimization.
• Gave the client complete control of inventory and listings directly from Shopify.
• Extended support through CedCommerce’s expert team, guiding the shop owner through technical challenges, migration decisions, and ongoing growth strategies.

Impact

Within the first 1–3 months, Shopify sales grew by 10% and the brand tapped into a new channel without disrupting its Etsy presence. Automated syncing saved countless hours each week, and with stronger control and confidence, Infinite Spiral is now preparing to expand further into TikTok Shop and eBay.

• 10% Sales Growth on Shopify: Within the first 1–3 months post-integration, Shopify sales increased by 10%.
• Time Savings on Inventory Management: Automated syncing eliminated the need for manually recreating thousands of variants, saving significant hours each week.
• Expanded Reach Beyond Etsy: Shopify now accounts for an additional 10% in sales, providing a new revenue stream and diversifying traffic sources.
• Confidence & Control: With personalized support and platform-wide control from Shopify, Infinite Spiral built a strong foundation for scaling across new channels.
• Future-Ready Growth: With Shopify stabilized, Infinite Spiral is exploring expansion into TikTok Shop and eBay to further broaden customer reach.

“Being able to sync inventory is brilliant. I don’t have the room to recreate another inventory for separate platforms – with nearly 5,000 variants, it’s a huge breakdown. CedCommerce’s integration allows growth without the upfront costs of duplicating a shop. The support team gave me an encyclopedia of lessons and stood by my side through every pivot. Anyatrah was truly an asset, offering the grace and support I needed during this growth period.”

— Lauren Goldreich, Founder, Infinite Spiral, LLC