Walmart Embraces Amazon MCF: A New Era of Cross-Platform Fulfillment for eCommerce
Walmart Embraces Amazon MCF: A New Era of Cross-Platform Fulfillment for eCommerce
In times of pandemic, consumers have been spending most of their time scrolling through different shopping options. Whether shopping for an event or an emergency, buyers rely more on digital outlets for their promptness and support. In such times, having a robust digital portfolio is not an option but a necessity for a seller or brand looking for a solid digital footprint.
Considering this need of the hour and the existing market challenges, Home Health Store decided to invest in digital marketing expertise and break this ice for best returns. Let us explore how CedCommerce gave them a digital avatar. Read on…
Home Health is a Canadian store that started in 2002 as a medical supplier, with a vision to supply the most affordable, quick, and trusted medical supplies to the Canadian community. With around 40,000 products, the store is committed to offering optimal services to health care professions and families in need.
These medical devices/tools are designed with the latest technology and are suited for various health concerns. The store covers medical and surgical equipment under categories like bath and bed safety, incontinence and urology care, mobility aids, ostomy supplies, fitness and therapy, wound and skincare, etc.
What sets them apart is their personalized customer care services and the quick delivery of these medical supplies when called for help from the remotest of the locations. People love them for their prompt services and kind staff. But that’s just one side of the frame,
We all know that nowadays, almost every brand, big/small, is trying to create a digital presence through a digital portfolio suiting their niche. Due to the rising competition, it is difficult to ensure your authenticity as a dedicated medical supplier.
So, even after so much applause for their quality and best-in-class services, the Home Health Store’s biggest challenge was reaching a new set of clients in the competitive digital market as they never invested in digital services before.
Also, as per Google guidelines, medical suppliers are not supposed to remarket their products to their existing customers. Thus, making the online medical supply all the more tricky business in terms of marketing and promotion.
In Jan 2021, Home Health came across CedCommerce via the Shopify Experts platform. They got to know that CedCommerce had played a significant role in the growth of many such stores that were struggling to create a mass reach along with a robust digital presence. Hence, they decided to collaborate with CedCommerce for a digital transition too.
With a medical supplies niche, Home Health Store was keen on hitting out to the new customer base, so we went through their website and did a competitor analysis, to understand the existing status of the store. Eventually, we proposed that the Client invest in our Google Ads services for faster results and reach.
Google Advertising helps your eCommerce store receive quick and significant viewership on search engine results. So let’s understand how this service helped the Home Health Store…
Since Home Health Store never took any digital service earlier, our experts had to craft a digital strategy from scratch that can show substantial results and returns over time. Google Ads have the power to drive the traffic and up the sale.
We realized that the Home Health website was well optimized with a good SEO score. So, all we needed was a dynamic digital portfolio; hence we invested in a Dynamic Search Campaign and the Shopping Campaigns for an excellent reach.
For the remaining categories, we ran Standard Shopping Campaigns. We have crafted our campaign that focuses on category wise promotion more to overcome the restriction by Google(where attempts for customer retention is not allowed)
The tools that helped the entire campaign hassle-free for us were,
It is a common saying that ‘Slow and steady wins the race,’ but with Home Health Store, this saying has proved to be true. Since this store never invested in digital services, the results that we have achieved by our Digital expertise at CedCommerce are not exponential. Still, the numbers are growing consistently. And, the consequences of our customized campaign are bound to surpass in the years to come.
So far, with the results of a strong digital portfolio, we have once again proved CedCommerce’s niche in digital services. Though it’s been only 12 months since CedCommerce signed up to give this store a new avatar, the results are worth celebrating. Let us witness these positive results and rising numbers together.
Also, when Home Health signed up for the services, they existed nowhere compared to its competitors. But within 12 months, there has been tremendous improvement in the store’s brand presence. The performance has been splendid compared to others, and the store has successfully outperformed most of its peers.
The growth of this store is so satisfying that the Client has decided to continue with CedCommerce’s Digital services. And has shown interest in other services that can uplift their sales and overall market presence.
If you have an idea, our Digital marketers are always ears. Let us hear what you say and shape your thoughts with our customized digital marketing solutions to suit your needs and budget.
CedCommerce’s results-driven approach and skillful mindset help clients live their dream goals. With over a decade of experience, CedCommerce swears by its motto to satisfy its clients by offering them the best industrial Digital Marketing solutions. Established in 2010, CedCommerce provides eCommerce solutions, both native and SAAS-based. It has over 40+ marketplaces, including Amazon, Walmart, OnBuy, eBay, Etsy, Shopee, et al. and helps merchants sell and promote their products across online marketplaces.
CedCommerce also provides digital marketing services to the small and big businesses listed on these marketplaces to expand their reach over online channels. Global giants like Google Shopping Actions, Facebook Marketplace, Fruugo, Walmart, CDiscount, entrust CedCommerce with its partnership.
We are continuously growing and developing to bring more innovation and ease for users in the Global e-commerce processes.
Your dream success is just a click away.
Walmart Embraces Amazon MCF: A New Era of Cross-Platform Fulfillment for eCommerce
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