Walmart Embraces Amazon MCF: A New Era of Cross-Platform Fulfillment for eCommerce
Walmart Embraces Amazon MCF: A New Era of Cross-Platform Fulfillment for eCommerce
Catch marketplace listing optimization is not a new concept but still holds the key to be a successful seller. A well-optimized store has a comparatively high chance to get products displayed at the top in marketplace search results for numerous search terms.
As a result, your products will be first to be visible to the customers. Therefore, you have the opportunity to grab customer attention before competitors. You can leverage this opportunity to the maximum.
Moreover, it will also help in boosting brand awareness and increasing customer loyalty. Let’s learn how to optimize listings on the Catch marketplace.
Did You Know,
During the pandemic, a whopping 2.5 million new Australians tried online shopping. It sounds like a good figure for selling on Catch, and every ambitious catch seller should leave no stone unturned to benefit from it.
Optimized product titles convey the right message as soon as a customer arrives in the store and improves ranking on the Catch marketplace for the right keywords. The below optimization points for the title will ensure it is rightly optimized.
TIP: Ask yourself the question: If I were reading this product, would I know what it is immediately?
Example of an Ideal Product Title
Img credit: catch.com.au
Every customer goes through product descriptions to ensure he is getting item as expected or not. You can use it to influence customer purchase by stating features as benefits. Leverage it as an opportunity to depict how it can solve the problem.
As soon as a customer learns about product usability in fixing his biggest concern, it brings them peace of mind. Expressing products through storytelling style has been most successful in convincing a customer.
It would be best if you also avoided the below to keep the description as appealing as possible.
Try to educate customers as much as possible by including updated details about the product that covers the What, Why, and Who-related to the product.
Adhering to Product Listing Optimization Best Practices Means Customers Need not Put Extra Efforts to Find Your Products.
Exclude:
Image credit: catch.com.au
Suppose a customer is on the lookout for hiking shoes, and this attribute is missing in your products. Hence, it will not be visible in search results filtered based on hiking shoes.
You might be thinking if the product is only searched and filters are not applied. In that case, due to lack of attributes, the position of products on search results of Catch marketplace will plunge deep somewhere at the bottom of the page. And customers never scroll that much to find a product.
The game of gaining visibility for products revolves around the magic called keyword. The Right keywords placed at the right place in the right context will always bring the interested buyers. Here’s how the keyword optimization works.
Figure out the most relevant keywords and place them naturally on your product page. Resources like Google and Google Trends will help with your research, combined with your expert knowledge of your product and what is searched for.
The maximum limit for keywords is 100.
Avoid using irrelevant keywords that may convey wrong information. Moreover, it gives the false impression that the customer has landed in the wrong place.
Stuffing too many keywords in the title is spamming. This is a bad SEO practice and will potentially lower the ranking of your product.
Terms like “technology,” pet care,” 100% vegan” is too broad to relate to a particular product. It is better to refrain from them.
Using the character “|” for separating keywords is considered among the best practices to enhance readability. Use it only in between the keywords. Avoid usage of any other type of separator.
Images must be alluring enough to grab customer attention. Moreover, it must be able to convey product purpose. As a result, customers will know about the product at the very first look. After all, using images keeps them hooked for a long time.
Hence, shoppers are more likely to get impressed by product images. Use high-definition images in a slideshow format that can be viewed on full screen.
Img credit: gleam.io
Also, never miss on providing a size chart. Size charts help customers be confident that the product will be perfect. Hence, they will not leave the purchase to the last moment because the product is too big or too small.
Catch has made it mandatory to add a proper size chart for all items that require it. This is in place to ensure the customer is informed, product conversion is high, and cart abandonment is low.
Adding a size chart will help in gaining an otherwise missed sales opportunity. Moreover, these are necessary for products belonging to the below categories
The guidelines for the size chart are
The ‘Don’t Pay‘ pricing technique is a blessing for sellers. You mention the Original RRP (Don’t Pay) and add your Now price (discount price). Customers will notice the difference between prices as their amount of savings.
Moreover, it assures customers that they are buying at a low price and are lucky to find such an awesome deal. It is one of the best practices to grab customer attention and convey that your store price is lower.
As soon as this message spreads among shoppers means they will directly land on your store in a hurry with a hope to explore the best deals. And your products are likely to witness an increase in views in a short time.
It will give you a competitive edge over the rest.
Free delivery is an incredibly important sales strategy.
Customers are always on the lookout for free delivery options every time they are in the mood to shop. Enabling free delivery will fetch you more visitors to your products. Therefore, overall product visibility will take a leap.
Free shipping will also lower your abandoned cart rate – no seller likes to find out they are paying high shipping fees when the come to check-out.
You will be delighted to know the Catch marketplace algorithm rewards sellers offering free delivery.
Discuss Your Growth Prospect With Experts
The idea is to increase customers’ curiosity as a result of high product visibility. Hence, ranking high in search results confirms they will prefer to explore your products over your competitors. As a result, you can easily convince and convert them towards product purchases.
Moreover, these practices also enable an impeccable shopping experience. A critical factor that will spark trust and you enjoy customer loyalty in the form of repeat purchases.
Adhering to the above techniques for selling on Catch will ease your selling journey. As a result, it will be evident as a new influx of customers who boost the sales figures by a significant margin.
Happy Selling on Catch!!
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