Amazon launches AI Powered ‘Interests’ Feature to Improve Shopping Experience
Amazon launches AI Powered ‘Interests’ Feature to Improve Shopping Experience
The million dollar question is how to make $1 million with dropshipping business. Strategy is of utmost importance for dropshipping business success be it small or big. If you think earning $10 million is an over exaggeration then relax and read. Here will discuss the core of launching a million dollar dropshipping business and taking it up like a champion.
Let’s decode and discuss how to build a million dollar dropshipping business
Niche Selection is key to determine how early you can achieve your goal. I’m referring to the fact that the popularity of a niche cannot be overlooked. Having a passion is nice but a niche must be a highly popular one. Don’t get discouraged by fact that a more popular niche will have more competition. I mean your goal is building a million dollar dropshipping business so there’s no room for fear.
As an aspiring businessman you must be aware about recent changes that will impact buying habits.It will help you stay in right direction while choosing the niche.
Great, you have done the brainstorming. Now segregate niche ideas as profitable and non-profitable using below parameters
Visit Amazon.com and click on a category (one that you find interesting) under the All dropdown.
Image credit: Amazon
Next, click on the search option without writing anything in the search bar. On the left side click on the subcategories to go further down into subcategories.
Image credit: Amazon
Here you get a list of best seller products, top rated products, and more popular products. Click on the see more option to get a full list of such products.
Image credit: Amazon
Visit all the brick and mortar stores in your city. You will find items that are common in every store. It is in your best interest to skip listing them in your dropshipping store.
Pets are perfect companions to erase the scarred moments left over during covid-19. A sharp rise in first time pet owners as the result of pandemic indicates rise in sale of pet related food, toys,grooming, shampoo, supplements and more.
Pet products is a promising market with not many established players in the arena but sufficient surge in demand. Hence, you have a chance to fill the void and take dropshipping business to the next level of success.
Another excellent niche that can’t be overlooked. Think about the habit of playing long hours of video games as a side effect of pandemic. There is an obvious need for comfortable chairs that makes gaming a totally enjoyable experience. Gaming monitor and gaming desk also fall into this category.
Moreover, gaming is an engaging activity that is highly addictive. Therefore, you don’t have to worry about a decrease in demand and think of alternatives.
All things that improve quality of life are always welcome in all geographies and by every age group. Smart home gadgets enable high energy saving and save time. Customers are also eager to buy it considering they will be the first one to experience smart technology and having customer support for devices is another good reason to go for it.
Yes, avoid selling products that are the first replica of branded products. Though there is very demand for those items owing to popularity and craziness among the target audience. But, high chance that you might end up with legal shackles. Please avoid it at all costs.
Here are a few that can’t be overlooked anymore stats to help you enhance the strategy and achieve your goal.
The Pro Tip: Look for Facebook ads that are running fine for a really long time. It’s an indication about that product and niche being one of the highly popular one. Investing in such products is no doubt very profitable
Video ads will always help you gain more traction than any other form but it has to be engaging enough. Above all, your aim is to earn $ 1 million then why compromise on quality that has potential to get customers hooked with your products.
Lets see what all is needed to make high quality and effective videos to grab the attention.
Always remember that there’s ain’t an option to skip video ads if you want to do dropshipping like a pro. Because 96% customers consider it one of the most important deciding factors for product purchase. And the rest 4% are too less to help you build a million dollar dropshipping business.
Browse your competitors store and don’t forget to dig into the reviews. Reviews is where you will find the real sense. You must also be aware of and confident about your target audience.
Find your target audience is developing the customer persona. You have to collect as many details as possible.
An example of customer persona
Let’s decode the above person details
The Pro Tip: Using keyword planner you can figure out are customers searching your brand name and what’s the other term used with it. If there is high search volume for keyword brand name + discount that means it’s the right time for giving a discount or reducing the price.
First decide your product and look for groups on facebook with the target audience for the product. Let me make it simple to understand with below examples
Product | Facebook Group (with respective target audience) |
Video game consoles | Video Game and Console for Sale or Trade |
Lip Gloss | Silly George Lashes |
Hair Extension and Wigs | Hair Extensions Advice And Support |
Toys and Dolls | VINTAGE TOYS – BUY/SELL/TRADE |
As you have found the facebook group so extract members from the group and extract into custom audience. These members are those highly likely to watch and engage with your ads.
#1- Simply navigate to the facebook group that you want to target and copy the URL
#2 – Register on LEAD ENFORCE (online tool for creation of ideal audience) and go to dashboard. The dashboard will look like below
Image credit: Youtube/ElliottPrendy
#3- Add a new project by clicking on New Project and name your project. Next, choose facebook project in project type.
Image credit: Youtube/ElliottPrendy
#4- Then you will get the option to extract group members. Click on Add groups and enter the URL in the required section. As you hit the search button
Image credit: Youtube/ElliottPrendy
#5- The facebook group will show up as added in the tool. Click on the plus icon adjacent to it and based on your requirement choose to extract the basic or full information. The extraction will last upto few hours.
Image credit: Youtube/ElliottPrendy
#6- Upon completion, it will fetch you details about users (active member, total member) in the group.
Image credit: Youtube/ElliottPrendy
For further details click on Show users button
Image credit: Youtube/ElliottPrendy
And on insights button for details like location, check ins categories, and gender
Image credit: Youtube/ElliottPrendy
#6 – Now is the time to export your custom audience. Hit the export users button followed by clicking on Facebook custom audience. Next, input the name and description of the facebook audience.
#7 – Now, you will be redirected to the Facebook Audiences page. Here click on the share to enter required credentials.
#8 – Congrats! Your custom audience is here. It will definitely put your Facebook Ads efforts in the right direction. The best part about extracting facebook groups is it enables laser focused targeting. Moreover, you get the opportunity to target competitors’ audience.
Start your store Youtube channel and post videos about
These videos will not only boost your product reach among the target audience but also fetch actionable insights required to understand customer viewpoints and expectations regarding the product. Therefore, using it product enhancement and pitching it in a more convincing manner becomes easy.
The Pro Tip: Post videos on a regular interval to let not the target audience forget you and always link your product page to it.
Publish at least 150- 200 products. It will ensure sufficient content is present on the store to get it ranked at top on SERPs.
Write a compelling meta description that justifies why clicking on it will redirect to a page that is relevant to his product search. Using action verbs will make it more clickable
Sufficient, fresh, and value generating content is important to maintain your store ranking at top.Therefore, adding a blog on your store is an effective way to keep more and more traffic coming to the store. Regular posts will help you target more keywords (those used by customers to search the product) and rank for them as well.
Forums like reddit and quora are awesome sites to influence buyers. Serious buyers not only browse products but are enthusiastic about knowing views from other customers. Find the niche specific communities and be active on them. Let your expertise help buyers choose the best.
The trick is to give tonnes of correct and relevant information to project yourself as an expert. Afterwards you can use it to influence customers to visit your store
The Pro Tip: Be the first one to answer the query asked related to your product. This will help your target audience perceive you as an expert on the matter
Avoid using product images that can easily blend in facebook. I mean those in blue and white won’t come off as appealing
Attractive images attract everybody. Try attractive men and women images to target women and men respectively.
Humbly ask for suggestions that sound natural and likely to engage the target audience. Something like below
It will help you gain insights into what’s the mindset of the target audience. Making it easy for you to modify products to boost the perceived value. Therefore, your product will easily stand out among competitors.
Regularly participating in facebook group posts by helping other members with your experience and expertise means you build trust. Now, when you ask for help, members will provide you genuine stuff instead of ignoring you thinking of a salesperson.
The Pro Tip: Consider adding sufficient details to your posts from which you’re expecting to extract insights. It will only make your post appear relevant.
Increase the price to a fair amount not several times of actual cost. Moreover, it will boost the perceived value of the product. The important thing to remember is that never increase the price of ordinary products.
The obvious reason is ads not well optimized for attracting the target audience. Another reason could be it is not good enough optimised to get ranked for potential keywords.
Keep an eye on competitors’ keywords with tools like SpyFu. It reveals the best performing keywords. Hence, helping you craft effective ads for a high rate of conversion.
The Pro Tip: Optimize your ppc campaign for mobile devices. The click to call feature makes it easy for potential customers to get in contact.
Overselling is one of the embarrassing situations in dropshipping business. But, it can be avoided with below
Tell them that’s a myth. Explaining dropshipping is more than listing products that get sold online in a matter of minutes and you keep the profit margin. It is a collective result of skills, patience, and courage to take risks. Above allThat will be enough for them to ditch the get-rich-quick notion.
Realistic and actionable insights with potential to turn your determination into million-dollar dropshipping business. Above all dropshipping business worked wonders for thousands of individuals who adhered to the above strategies. It ‘s the time to work to your full potential to outcompete others in the dropshipping arena.
There ain’t any such thing like copying the formula of millionaire dropshipper to build your million dollar dropshipping business. Simple copy paste approach will never help to fulfill dreams. It needs innovation, right strategy and a winning streak that is non-stop and non-volatile.