Success Story: How this Niche business increased their sales by 150% through diversification of sales channel?
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David runs an online store based out of South Carolina, developed using Bigcommerce, operating in the sporting goods industry, to be concise he sells Golf related accessories and caters to a niche audience. His online store is a one-stop-shop for all the golf lovers.
The product line includes Apparels, accessories – COOLERS, EQUIPMENT, GLOVES, GOLF BALL IDENTIFIERS, GOLF BALLS, GOLF CARTS, NUTRITION, ON-COURSE, RANGEFINDERS / GPS, SUNGLASSES, WEATHER GEAR, and others.
He started selling online a long time back in 1998 and some time back moved to Bigcommerce due to its flexibility, scalability, security and great support. He has a small team [1-10] which oversees his all the daily operations. He manufactures as well as sources ready-to-sell products from suppliers. Also, he picks and packs himself and takes advantage of fulfilling through dedicated 3P logistics companies.
How did it start?
Looking at the product lines offered by David, though his Bigcommerce store, readygolf.com, it’s conspicuous that he understands his buyer persona well and understands their needs and desires. All of the product lines are the reflection of his deep understanding of his buyer persona.
For Dave, it was a matter of scaling his business, connecting with newer audiences and at the same time have a grip on customer acquisition costs. Dave got in contact with us through one of the blogs informing Bigcommerce sellers to diversify their sales channels as he wanted diversification of sales. channel
What did he want?
He was looking for solutions which become an extension of his Bigcommerce store so he doesn’t have to juggle between multiple interfaces. Also, the solutions must empower him regarding the diversification of sales channel. And at the same time, he wanted his all the sales related operations to get automated and the solution should not feel heavy to his pockets.
What was the solution offered by us?
We understood to fulfill the aim of Dave, he needs a solution which can
→ transfer all of the products of his liking to sales channels in one-go;
→ updates all the information between different platforms in real-time
→ synchronization of inventory status and orders status between platforms in real-time
→ ensures higher visibility of products and reaches out to more potential customers with better conversion rates
We aligned a dedicated Merchant success manager to oversee his launch, maintain a great seller scorecard and provide expert product training to make him familiar with all the leading platforms.
He settled with Walmart Marketplace Integration, Bonanza Marketplace Integration, and Jet Marketplace integration enabling him to list products and receive orders from these marketplaces. The solution included the following features:
- Easy product Listing;
- order management;
- Real-time information update
- error notification;
- inventory update;
- Bulk upload;
- And order automation
The solution not only enabled him to reach out to his potential customer in high numbers, but it also converted them to buyers as well. At the same time, offered the solution to his woes with Seamless selling experience, Inventory Management, Order Management, and Synchronization.
Dave attributes his success to Fantastic support by the team which was extremely helpful and delivered value for its pricing. He recommends the CedCommerce solutions for Bigcommerce by the virtue of the technical support he got.