About the Brand

Name: Nashua Nutrition
Industry: Health & Wellness (Bariatric Nutrition)
Location: United States

Nashua Nutrition is a leading U.S.-based provider of nutritional supplements and health products. Catering to health-conscious individuals, since 2001, Nashua Nutrition specializes in affordable and delicious bariatric-friendly options.

 

Challenges

  • Low Ad Efficiency: Ineffective ad targeting led to high costs with minimal returns.
  • SEO Gaps: Poor organic rankings limited their ability to capture inbound traffic.
  • Fierce Competition: Struggled to stand out in a saturated nutritional supplements market.
  • Limited Customer Reach: Social media engagement was low, with little audience growth.

Solutions and Approach

  1. Sponsored and Catch-All Campaigns: Launched automated Sponsored Campaigns targeting specific product categories, boosting traffic and brand visibility.
  2. Keyword Optimization for Listings: By leveraging Amazon Brand Analytics and search query reports, we optimized product titles, bullet points, descriptions, and backend search terms with high-traffic keywords to maximize visibility and discoverability.
  3. Bid Optimization and Budget Reallocation: Strategically adjusted bids and redistributed budgets based on campaign performance, achieving a higher ROAS and driving efficient use of ad spend.
  4. Product Approval and Listing Management: To ensure Nashua Nutrition’s products were ready for sale, we worked closely with Amazon support to resolve listing issues and secure timely approvals.
  5. Display and Remarketing Campaigns: Implemented Display and Remarketing Ads to improve product visibility, enhance brand recall, and increase lead generation and conversions.
  6. Competitor Analysis and Placement Strategy: An in-depth competitor analysis was conducted to secure the best-converting placements through Sponsored Product, Sponsored Display, and Sponsored Brand campaigns; ensuring Nashua Nutrition is positioned competitively in the market.

The Impact 

 

Impact on Nashua Nutrition's growth by CedCommerce

“The team at CedCommerce provided the expertise and support we needed to make our products stand out in a competitive market. With their help, we’ve experienced significant growth and a greater return on our marketing investments. We highly recommend their services to other brands looking to succeed in the e-commerce space.” — Nashua Nutrition Team

Nashua Nutrition, with the help of CedCommerce’s data-driven solutions, was able to overcome their main challenges and optimize critical areas of their business. This resulted in extraordinary growth and long-term success for the brand, allowing them to bring their high-protein foods to millions of customers.

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