eBay Launches Flexible Cash Advance Program for U.S. Sellers in Partnership with Liberis
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Unlike Steve Jobs, you won’t have to sell your Volkswagen to scale your online business! eBay has launched a flexible funding program for U.S. sellers in partnership with Liberis, a leading global embedded financial platform. In a recent eBay update, the veteran retail platform announced the expansion of its Seller Capital program in the U.S. The new offering, Flexible Cash Advance, aims to provide eBay sellers with quick and flexible access to funding, allowing them to secure capital to grow their businesses. In this new eBay program, Sellers can now advance anywhere from $5,000 to $2 million, with the flexibility to unlock more capital as they repay, and only pay for the funds they use.
eBay’s Flexible Cash Advance Program
What SMBs need to know?
The introduction of Flexible Cash Advance addresses a critical need for small businesses, many of which struggle to maintain consistent cash flow. According to reports, 70 percent of small businesses have less than four months of cash reserves to cover operating expenses.
(Source: Luisa Zhou)
This new funding option enables sellers to manage seasonal fluctuations, purchase inventory, and cover unexpected expenses, providing a financial safety net. By applying once, sellers can secure a pre-approved amount and access additional advances on demand without the need for repeat applications.
How to Apply for the eBay Flexible Cash Advance?
The process of securing a Flexible Cash Advance is designed to be straightforward and efficient. A typical application takes as little as three minutes to complete, with funds being made available within 24 hours. Additionally, the payment schedule adapts to the seller’s sales cycle, allowing for a flexible repayment structure that moves in tandem with business performance.
This streamlined approach addresses a significant pain point for small businesses. Data from the U.S. Chamber of Commerce indicates that more than half of small businesses find the traditional loan application process time-consuming, and 46 percent find it confusing. eBay’s new solution simplifies this, offering a faster and more transparent way for sellers to access critical funds.
Avritti Khandurie Mittal, Vice President and General Manager of Global Payments and Financial Services at eBay, expressed excitement over the launch, highlighting how Flexible Cash Advance builds on the momentum of other funding solutions, such as Business Cash Advance, introduced earlier this year.
“We’re thrilled to build on this momentum with our latest financial solution, Flexible Cash Advance, as we continue to offer fast, convenient, and transparent seller capital solutions that fuel the growth of small businesses and create economic opportunity for all,” – Avritti Khandurie Mittal
eBay’s Seller Capital offerings, which now include Flexible Cash Advance, Business Cash Advance, and Term Loans, provide sellers with multiple avenues for financing. These solutions are geared towards helping businesses at all stages to meet their unique financial needs.
For more information about Flexible Cash Advance and other funding options, sellers can visit the eBay Seller Capital hub.