Outrank Competitors: Rank Higher with Listing Optimization on Etsy
About the Client Shop Name: CrystalHealStore Marketplace: Etsy Focus: Bohemian & Ayurvedic-Inspired Fashion Location: Global
With the first month of 2023 already a thing of the past, Amazon sellers should be ready with their plans for next coming months of this year. This includes plans that have key selling dates, holidays, and eCommerce events happening in the year. It is important to keep track of the events in the eCommerce industry that will influence consumers’ buying habits. Fortunately, we have a solution for all you Amazon-Shopify sellers: The 2023 Event calendar!
As of February 25, 2023, the New and Improved version of Amazon by CedCommerce is now known as “CedCommerce Amazon Channel”.
This calendar will help you plan in advance for all critical dates and help you decide when to prepare for a select few events and seasons.
Here’s what the rest of 2023 after January looks like:
If giftable items are what you sell, make sure you have fully optimized listings that include Valentine’s Day-related keywords ready for your advertising campaigns.
Just before Valentine’s Day is Super Bowl LVI. eCommerce business owners with sports merchandise and goods fit for Super Bowl parties should optimize their listings and advertising campaigns.
Sellers who sell travel products, pool party decorations, or items that help facilitate a Spring break party should be ready for higher sales this month.
The month of Easter or April is fit for sellers who sell products that add to the Easter festivities. Ensure your listings are optimized and have ads running based on Easter-related keywords.
The month of May usually is the month of celebrations. It has multiple occasions that eCommerce businesses in certain categories should be ready for. The festivities in this month initiate with the Cinco De Mayo. If party supplies or margarita glasses are what you sell, brace yourself for higher sales this month. It may be a good time for Chinese sellers to get ready with products popular during Labor Day at the start of the month. Next in line is Mother’s Day, an occasion that is considered a mega gifting holiday. Consider adding Mother’s Day keywords to your advertising campaigns during this period for better RoI and conversions.
Rounding up the month is a three-day weekend that culminates into Memorial Day. Items like folding chairs, koozies, American flags, American flag apparel, or any American flag-related merchandise will surge in demand during this period.
June or Pride Month is a festive month that has multiple days of celebrations that heavily influence consumers’ buying decisions. Beginning on the 1st of June, items celebrating gender identity, Pride attire, and the rainbow flag will be among the most demanded. Flag Day comes in next, and despite not being an official federal holiday, it is a day when many towns hold parades and events celebrating the American flag. All government buildings will fly the colors.
Having just seen Mother’s Day gone by in May, Father’s Day comes in next, which Amazon sellers should be ready for in June. Sellers selling Father’s Day products should have their inventories ready and optimize their ad campaigns to include gift-related keywords.
The month of Patriotism and the holiday of holidays for all Americans- Independence Day, something that’s long-awaited by everyone, comes up in the month of July! Bearing much resemblance to Memorial Day, American flag items are the most popular items during this period. As per a report by JungleScout, over 400,000 American flags were sold on Amazon three weeks before July 4th, 2022.
Travel-related commodities and summer essentials are popular items sellers must be ready to sell this month.
This is the month famous for the Back-to-School campaign, an event that is looked up to by a lot of parents. Popular items during this period include school supplies, backpacks, laptops, and other essentials. Sellers must optimize their listings and ad campaigns to have relevant back-to-school keywords. You can also expect better conversions by offering limited-period deals for your listings.
The Football season’s arrival sets September apart from all other months. Amazon sellers selling NFL jerseys, football party decorations, and sports merchandise should have their stocks ready for a sharp rise in the influx of orders.
September is also one of the best times to begin preparations for the Holiday season.
The month of Halloween is what sets October apart from all the other months! Sellers selling Halloween costumes should ensure that their inventories are well-stocked and healthy.
Well, the Festive Season announces its arrival just as Halloween arrives. Amazon Sellers should be ready accordingly by this time for the upcoming important days like Black Friday and Cyber Monday. Ensure your plans for discounts are in place and ready to be rolled in.
The month when both gift purchases usually peak and the Holiday Season arrives is here! To make the most of this period, Amazon sellers must ensure their inventories have been replenished. All things considered, check if all coupons and discounts are ready and if ad campaigns are optimized for holiday keywords.
Hopefully, you’ve now got an idea of all the dates you need to remember to make the most out of 2023. Keep an eye on all these important dates on your calendar and be ready for these days in advance.
For more assistance on how to sell on Amazon from Shopify or maximize your store’s potential on Amazon, CedCommerce is always there at your service. With CedCommerce’s Shopify- Amazon Integration app, selling on Amazon from Shopify couldn’t have gotten any easier. Here’s wishing you the best for 2023!
About the Client Shop Name: CrystalHealStore Marketplace: Etsy Focus: Bohemian & Ayurvedic-Inspired Fashion Location: Global
About the Client Shop Name: PinwheelCraftsStore Marketplace: Etsy Focus: DIY Craft Kits for Kids Location:
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