2023 Amazon Festive Holiday Calendar
Maximize Your Sales: Your 2023 Holiday And Festive Season Calendar

Maximize Your Sales: Your 2023 Holiday And Festive Season Calendar


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With the first month of 2023 already a thing of the past, Amazon sellers should be ready with their plans for next coming months of this year. This includes plans that have key selling dates, holidays, and eCommerce events happening in the year. It is important to keep track of the events in the eCommerce industry that will influence consumers’ buying habits. Fortunately, we have a solution for all you Amazon-Shopify sellers: The 2023 Event calendar!

As of February 25, 2023, the New and Improved version of Amazon by CedCommerce is now known as “CedCommerce Amazon Channel”.

This calendar will help you plan in advance for all critical dates and help you decide when to prepare for a select few events and seasons.

Here’s what the rest of 2023 after January looks like:

February 2023

If giftable items are what you sell, make sure you have fully optimized listings that include Valentine’s Day-related keywords ready for your advertising campaigns.

Just before Valentine’s Day is Super Bowl LVI. eCommerce business owners with sports merchandise and goods fit for Super Bowl parties should optimize their listings and advertising campaigns.

  • February 1: Start of Black History Month
  • February 2: Groundhog Day
  • February 12: Super Bowl Sunday
  • February 14: Valentine’s Day
  • February 20: Presidents’ Day
  • February 20: Family Day (Canada)

March 2023

Sellers who sell travel products, pool party decorations, or items that help facilitate a Spring break party should be ready for higher sales this month.

  • March 8: International Women’s Day
  • March 12: Daylight Saving Time
  • March 17: St. Patrick’s Day
  • March 20: First Day of Spring
  • March 26-29: Shop Talk

April 2023

The month of Easter or April is fit for sellers who sell products that add to the Easter festivities. Ensure your listings are optimized and have ads running based on Easter-related keywords.

  • April 1: April Fools’ Day
  • April 2-8: Holy Week
  • April 7: Good Friday
  • April 9: Easter Sunday
  • April 11: National Pet Day
  • April 22: Earth Day

May 2023:

The month of May usually is the month of celebrations. It has multiple occasions that eCommerce businesses in certain categories should be ready for. The festivities in this month initiate with the Cinco De Mayo. If party supplies or margarita glasses are what you sell, brace yourself for higher sales this month. It may be a good time for Chinese sellers to get ready with products popular during Labor Day at the start of the month. Next in line is Mother’s Day, an occasion that is considered a mega gifting holiday. Consider adding Mother’s Day keywords to your advertising campaigns during this period for better RoI and conversions.

Rounding up the month is a three-day weekend that culminates into Memorial Day. Items like folding chairs, koozies, American flags, American flag apparel, or any American flag-related merchandise will surge in demand during this period.

  • May 1-4: Labor Day in China
  • May 3-4: White Label Expo
  • May 14: Mother’s Day
  • May 4-6: Sellers Summit
  • May 31: Memorial Day

June 2023

June or Pride Month is a festive month that has multiple days of celebrations that heavily influence consumers’ buying decisions. Beginning on the 1st of June, items celebrating gender identity, Pride attire, and the rainbow flag will be among the most demanded. Flag Day comes in next, and despite not being an official federal holiday, it is a day when many towns hold parades and events celebrating the American flag. All government buildings will fly the colors.

Having just seen Mother’s Day gone by in May, Father’s Day comes in next, which Amazon sellers should be ready for in June. Sellers selling Father’s Day products should have their inventories ready and optimize their ad campaigns to include gift-related keywords.

  • June 1: Pride Month starts
  • June 14: Flag Day
  • June 18: Father’s Day
  • June 19: Juneteenth
  • June 21: First day of summer

July 2023

The month of Patriotism and the holiday of holidays for all Americans- Independence Day, something that’s long-awaited by everyone, comes up in the month of July! Bearing much resemblance to Memorial Day, American flag items are the most popular items during this period. As per a report by JungleScout, over 400,000 American flags were sold on Amazon three weeks before July 4th, 2022.

Travel-related commodities and summer essentials are popular items sellers must be ready to sell this month.

  • July 1: Canada Day
  • July 4: Independence Day

August 2023

This is the month famous for the Back-to-School campaign, an event that is looked up to by a lot of parents. Popular items during this period include school supplies, backpacks, laptops, and other essentials. Sellers must optimize their listings and ad campaigns to have relevant back-to-school keywords. You can also expect better conversions by offering limited-period deals for your listings.

  • August 16: Back-to-school

September 2023

The Football season’s arrival sets September apart from all other months. Amazon sellers selling NFL jerseys, football party decorations, and sports merchandise should have their stocks ready for a sharp rise in the influx of orders.

  • September 4: Labor Day
  • September 9: NFL season kicks off
  • September 23: The first day of Fall

September is also one of the best times to begin preparations for the Holiday season.

October 2023

The month of Halloween is what sets October apart from all the other months! Sellers selling Halloween costumes should ensure that their inventories are well-stocked and healthy.

  • October 9: Indigenous Peoples Day/Columbus Day
  • October 9: Canadian Thanksgiving
  • October 31: Halloween
  • October 31: Last day to order inventory before Lunar New Year

November 2023

Well, the Festive Season announces its arrival just as Halloween arrives. Amazon Sellers should be ready accordingly by this time for the upcoming important days like Black Friday and Cyber Monday. Ensure your plans for discounts are in place and ready to be rolled in.

  • November 1: Last day to get inventory to Amazon warehouse for Black Friday/Cyber Monday and the holiday season
  • November 1: Start of National Native American Heritage Month
  • November 5: Daylight Saving Time
  • November 8: Election Day
  • November 11: Veterans Day and Singles’ Day
  • November 11: Remembrance Day (Canada)
  • November 23: Thanksgiving
  • November 24: Black Friday
  • November 25: Small Business Saturday
  • November 27: Cyber Monday

December 2023

The month when both gift purchases usually peak and the Holiday Season arrives is here! To make the most of this period, Amazon sellers must ensure their inventories have been replenished. All things considered, check if all coupons and discounts are ready and if ad campaigns are optimized for holiday keywords.

  • December 17: Super Saturday
  • December 7-15: Hanukkah
  • December 21: First day of winter
  • December 24: Christmas Eve
  • December 25: Christmas
  • December 26-Jan 1: Kwanzaa
  • December 26: Boxing Day (Canada)
  • December 31: New Year’s Eve

Make the most out of 2023 with CedCommerce.

Hopefully, you’ve now got an idea of all the dates you need to remember to make the most out of 2023. Keep an eye on all these important dates on your calendar and be ready for these days in advance.

For more assistance on how to sell on Amazon from Shopify or maximize your store’s potential on Amazon, CedCommerce is always there at your service. With CedCommerce’s Shopify- Amazon Integration app, selling on Amazon from Shopify couldn’t have gotten any easier. Here’s wishing you the best for 2023!

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