Smarter Pricing to Secure the Featured Offer: How CedCommerce Is Automating Price Competitiveness for Amazon Sellers
Reading Time: 7 minutesI. INTRODUCTION: The Price Precision Imperative In Amazon’s high-velocity marketplace, even a…
12 12 sale is another ample opportunity to grow brand visibility. Shopee recently announced the new ‘’Livestream Call’ feature on Shopee Live. This announcement ahead of the Shopee 12.12 sale is intended to ensure sellers can engage audiences at a deep level.
This feature allows shoppers to connect and interact with merchants via audio and video call. It is indeed a great way to initiate conversations that will incorporate the elements of trust and transparency.
Another advantage of the feature is sellers can answer more queries in less time.
This can be considered as Shopee’s knack for innovation to assist merchants (specifically local MSMEs) better equip for change in customers’ shopping habits.
No doubt shoppers will arrive in huge volume to get most out of the Shopee 12 12 sale. After all, it’s the year’s last big sale.
In a matter of 24 minutes an unbelievable 12 million products were sold during the Shopee 12 12 sale last year. Now, that is 500,000 items in a minute.
But, Shopee is planning to take these figures further with innovative features like livestream call and more seller-friendly features that will be announced in the future .
Targeting Malaysian shoppers should be a top priority for merchants. Customers from Selangor region are the most shopaholic guys.
They have bought 870, 000 products during 12 12 Sale 2020 in just the first hour of the sale. A Malaysian buyer went on to place as many as 180 orders.
Insights that Define Emerging Buying Persona Of Malaysians
Hence, during 12 12 sale merchants who offer hard to resist discounts on these items and willing to ship orders to Malaysia are highly likely to witness high ROI.
Following is the list of items that are expected to be in high demand considering the stats of recently passed Singles’ day sale and customers’ evolving sentiments in Southeast Asia.
Pandemic induced lockdowns have propelled growth of live streaming for online shopping in the region.
The new trend has caught buyers attention for enabling enhanced interactions with sellers, more information about products without need to search over the internet, and getting queries answered instantly.
6 in 10 customers have confirmed in a recent survey about getting in-depth product explanations in a matter of minutes as an exclusive advantage of live streaming over only pics and text about the products.
Live streaming sessions will ensure more shoppers get hooked to explore the ins and outs of above items. Next thing to know is how to make it engaging that influences customers to eventually buy it.
Adhering to these tactics will build up the hype and excitement required for high ROI.
Live Streaming is a level up from old school methods of selling using product image and description. Shoppers have found it monotonous and will have no qualms to switch it with live streaming.
No wonder very soon live streaming will be the major decisive factor for online shopping. As its market size will grow to astonishingly high $223.98 billion in size by 2028.
Hence, It won’t be wrong to call it live selling.
Image credit: campaignasia
Here are a few useful insights from famous Taobao streamer Viya (Queen of live streaming) and Austin Li (China’s Lipstick King). Their live streaming sessions fetched them $3.1 billion. An insanely huge amount to go unnoticed.
Adopting the best ways as implemented by live streaming stars will turn sessions into an impressive experience. You are going to make customers feel their presence and thoughts are being acknowledged.
Hence, a great way to make them feel an integral part of your brand. As a result, customers will reward you with high ROI and brand loyalty.
Live streaming will enable shoppers with a touchpoint for better engagement. Hence, sales will be high enough to attain the next level of success.
Moreover, ignoring the magic of live streaming will only broaden the gap between sellers from shoppers. After all, stats suggest 45 percent of buyers find live streaming fascinating and are in the mood to make a purchase while attending these sessions.
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