-
Experience
1-2 Years
-
Job-Type
Full Time
-
Location
Lucknow
About the role
Want to grow your career in the field of Search engine advertising? Then this is the right position for you. We are looking for PPC Analysts who can run and manage advertising campaigns on the PPC model. With this profile, you get an opportunity to work on some of the most dynamic projects in the world of eCommerce.
Responsibilities
- Setup and Manage campaign on Google AdWords (Display, Search, Video and shopping ads), Facebook, Twitter, LinkedIn etc.
- Re marketing, Product Listing Ads, Lead generation campaign management.
- Google Analytics data analysis and reports.
- Generate weekly client reporting for all major metrics, goals tracking, Revenue tracking etc.
- Maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
- Keep pace with search engine and PPC industry trends and developments.
- Keyword research, developing ad copy, engine selection budget allocation, landing page selection, CPC and bid management overall account strategy.
- Report internally to the digital marketing head on performance, results and campaign challenges, along with new ideas
- Create associated keyword expansion roadmap, working with content team to develop relevant ads.
- Managing SEM budgets and Daily/ Weekly/ Monthly Activities.
- Develop, implement and maintain paid search strategies and recommendations.
Technical Requirements
- Ability to work independently and as part of a team.
- Ability to work flexibly and towards tight deadlines.
- Highly proficient in MS word, Excel, and PowerPoint.
- Ability to analyze data through web analytics and expert knowledge on Google Analytics and Google Adwords.
- Excellent verbal/ written communication skills.
- Self-motivated and confident.
- Problem-solving and decision-making skills
Educational Qualification
- Postgraduate or Postgraduate diploma in Marketing
- Bachelor’s degree OR equivalent (in any field)
- Excellent communication skills
About Cedcommerce
CedCommerce is a client-first company. A decade ago, we began our quest to develop and provide the best-in-class eCommerce solutions available online. At CedCommerce we aim to make eCommerce better and easier for everyone by providing client-specific solutions, a spectrum of resources, and a devoted team of professionals. We are essentially, in the business of helping brands carve their own niche.
