Social Media Specialist

Does the world of social media excite you to dig more about it? Then this is the right position for you. We are hiring a Social Media Expert who combines marketing and social media management skills to architect and enhance company social media presences, including interacting with customers, promoting brand-focused interactive and engaging content, and expanding opportunities for revenue.

• Creates marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules
• Ensures brand consistency in marketing and social media messages by working with various clients, including advertising, product development, and brand management
• Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns
• Grows and expands company social media presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram through organic and paid activities
• Researches and monitors activity of company competitors
• Interacting with customers and dealing with customers’ enquiries
• Creating content, including text posts, video and images for use on social media
• Promoting products, services and content over social media, in a way that is consistent with an organisation’s brand and social media strategy
• Developing new social media strategies and campaigns
• Managing a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising
• Keeping track of data and analysing the performance of social media campaigns
• Collaborating with colleagues from across marketing departments to ensure branding is consistent
• Meeting with clients and pitching potential marketing campaigns.

• A knowledge of and an interest in the methods organisations use to promote themselves through social media is a necessity
• Strong communication and presentation skills
• Photo and video-editing experience
• Analytical ability
• An ability to multitask, to work on a number of projects at once
• Expert level skills in using and navigating social media networks’ native web apps, 3rd party social media tools, and “the internet” to run it all.
• Marketing Mind, Strategic Thinking, Relationship Building
• Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention
• Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach
• Ability to manage and supervise a diverse group of employees and simultaneously work toward many company initiatives at once.

Bachelor's degree in business, marketing, journalism, public relations or related field.