Etsy’s Algorithm Update 2025: What Sellers Should Do Now
Etsy is increasingly shifting from keyword-based search to a fully personalized, AI-powered shopping experience. During
Walmart is taking a decisive leap toward the future of retail with its newly unveiled AI roadmap, a strategy that could reshape how consumers shop and how businesses operate on its platform. At the center of this transformation is Sparky, an AI shopping assistant designed to replace the traditional search bar with conversational, needs-based shopping experiences. This move reflects a broader industry shift where AI agents, not search boxes, will guide the path to purchase.
The most striking development in Walmart’s roadmap is the elimination of the search bar as the primary way to discover products. Sparky introduces a conversational interface where customers can simply state what they need—“Plan a unicorn-themed party for my daughter”—and receive curated product bundles.
This change signals a future where AI becomes the retail front door, handling discovery, recommendations, and even checkout. As Walmart CTO Hari Vasudev stated, “Advertising will have to evolve.” The implications are clear: product visibility will increasingly depend on how well AI understands a brand’s offerings, not on traditional keyword rankings or ad placements.
Walmart’s vision extends far beyond a single AI assistant. The company is introducing an agentic AI framework, a network of four specialized AI agents designed to enhance every layer of its retail ecosystem:
By integrating AI deeply into both consumer and operational layers, Walmart is setting the stage for retail experiences that are more personalized, efficient, and data-driven.
Also Read: Walmart Marketplace recently launched Wally, an AI assistant for merchants.
With AI mediating the shopping experience, the rules of product discovery and marketing are set to change dramatically:
As Gartner analyst Robert Hetu explained, “Agents may be less likely to be attracted to images or visuals designed to elicit an emotional response.” Instead, these agents will prioritize structured data, accuracy, and value alignment.
Also read: Walmart Embraces Amazon MCF: A New Era of Cross-Platform Fulfillment for eCommerce
The AI-first retail model demands immediate strategic adjustments from brands and merchants operating on Walmart:
Sources: Forbes | The Wall Street Journal
As Walmart transitions to an AI-powered retail model, CedCommerce’s marketing and managed services for Walmart Marketplace give sellers a competitive edge. From optimizing product data and feed quality to executing result-driven advertising strategies and streamlining multichannel operations, CedCommerce ensures brands stay visible and profitable in this evolving ecosystem.
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