Amazon’s Washington State Ad Tax: What Sellers Need to Know
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About the Company
Brand Name: FrogShop
Industry: Premium Fitness Equipment (D2C)
Website: FrogShop
Imagine a fitness brand that brings professional-grade gym equipment directly to homes, encouraging fitness enthusiasts to build their dream setups. FrogShop is that brand, offering a premium range of at-home and professional gym gear designed to deliver results.
With a growing customer base and a mission to simplify fitness, FrogShop set its sights on Walmart Marketplace to scale faster and reach new audiences.
The Challenge: Scaling with Complexity
When FrogShop decided to expand on Walmart Marketplace, they quickly realized that growth wasn’t just about listing products. It was about managing them efficiently and standing out in a crowded marketplace.
Custom Requirements & Challenges:
- Catalog Complexity: Managing an extensive product range without losing consistency in listings.
- Low Visibility: Existing listings were not optimized for Walmart’s search algorithms, leading to missed opportunities.
- Operational Bottlenecks: Manual catalog updates, pricing adjustments, and inventory syncing created inefficiencies.
- Need for Scalable Growth: Without streamlined processes, FrogShop risked limiting its growth potential.
The Solution: CedCommerce’s Expert-Led Growth Strategy
FrogShop partnered with CedCommerce, leveraging our advanced tools and marketplace expertise to transform their Walmart journey.
What We Delivered:
- Optimized Listings with Keyword Precision: CedCommerce reworked product titles, descriptions, and images to enhance visibility and improve conversion rates.
- Seamless Catalog Management: Using CedCommerce’s integration, FrogShop automated bulk uploads, inventory syncing, and real-time pricing updates—removing manual bottlenecks.
- Backend Workflow Automation: We built a smooth backend system that allowed FrogShop to scale without operational stress.
- Strategic Advertising Support: CedCommerce helped fine-tune Walmart Connect campaigns to maximize ad spend efficiency and target the right audience.
Impact: Fitness Meets eCommerce Excellence
With CedCommerce’s tailored solutions, FrogShop didn’t just grow—they thrived.
Key Outcomes:
- 120% growth in annual sales across Walmart Marketplace
- 25% year-over-year sales increase
- 15% boost in conversions through optimized listings
- 10% ROAS driven by targeted advertising strategies
- Higher customer satisfaction, supported by 80–90 positive customer reviews praising reliable service and product quality
Takeaway: Stronger Workflows, Stronger Sales
FrogShop’s success story shows how the right combination of marketplace expertise and powerful automation can turn operational challenges into growth opportunities. With CedCommerce, FrogShop achieved:
- Streamlined catalog management
- Increased product visibility and conversions
- Efficient backend workflows
- A scalable growth model ready for future expansions
With CedCommerce’s Walmart Integration & Managed Services, you can scale efficiently, optimize listings, and focus on growing your brand—while we handle the complexities.
