How to Attract Early BFCM Shoppers: Holiday Content & SEO Guide for Sellers
Think Black Friday is when holiday shopping begins? Think again. Your future customers are already
$271.58 billion—That’s the predicted US holiday retail eCommerce sales by eMarketer. And that’s just the US alone! The holiday season is the most critical time for eCommerce holiday marketing, where every second counts. If you’re feeling like you’re behind on your holiday marketing efforts, don’t worry. There’s still time to capitalize on the rush! Last-minute holiday season tips & eCommerce strategy such as mobile optimization, social media marketing, etc. can actually work to your advantage, creating excitement and urgency among shoppers.
In this blog, we’ll uncover last-minute holiday marketing tips that can help you boost sales before the season ends. From mobile optimization for holiday season traffic to leveraging holiday flash sales and email campaigns, let’s make sure you finish the year strong.
As holiday traffic surges, website performance becomes critical. If your site is slow, you risk losing potential customers to faster, more responsive competitors. And don’t forget about mobile users—shoppers are increasingly making purchases on their phones during the holiday season, so mobile optimization for holiday season traffic is essential.
Even when time is running short, email marketing for holidays is one of the most effective channels for engaging customers and driving sales. A well-timed email can make all the difference, especially when customers are scrambling to find last-minute festive season deals.
Pro Tip: Schedule emails for optimal times, such as during lunch breaks or evenings when customers are more likely to check their inboxes.
There’s nothing like a holiday flash sale to get shoppers excited in the festive season. Limited-time discounts create urgency and tap into FOMO (Fear of Missing Out), driving quick purchasing decisions.
Social media platforms like Instagram and Facebook are perfect for spreading social media holiday campaigns quickly and efficiently. When time is short, these platforms allow for real-time promotions that reach a broad audience instantly. So, social media marketing for the festive season is a great eCommerce tip.
Retargeting ads for holiday shopping are essential for converting visitors who may have browsed your site but left without making a purchase. These ads remind potential customers of items left in their cart or products they showed interest in.
A countdown timer is one of the most powerful tools in holiday marketing strategy. It creates urgency and motivates customers to act quickly before time runs out.
Did you see how this timer grabbed your attention for 5 seconds straight? That’s how effective countdown timers are! Use them creatively for your flash sales and offers.
When in doubt, gift cards are the go-to solution for last-minute shoppers. Promoting holiday gift cards promotion can help you capture sales from customers who are unsure about what to buy.
Maximize the value of each transaction by suggesting additional products at checkout. This is an effective strategy for increasing your average order value without much additional effort.
Holiday keyword competition can be intense, driving up costs. Rather than fighting for competitive terms, focus on targeting specific audiences through tools like Google’s Customer Match, which allows you to hone in on your existing customer base. Use audience targeting to display your ads to those most likely to convert, while avoiding the skyrocketing costs of popular holiday keywords. This is a great holiday season marketing strategy to get more traffic.
Sudden increases in ad budgets can trigger platform algorithms, disrupting your ad performance. Instead, slowly increase your budgets over time, allowing the algorithm to adjust and continue optimizing your eCommerce holiday marketing campaigns.
While the clock is ticking, it’s not too late to implement a winning last-minute eCommerce holiday marketing strategy and tips. With these last-minute holiday marketing tips, you can still drive significant sales during the final days of the holiday season. From retargeting ads for holiday shopping to holiday gift card promotions, these strategies are designed to help you finish strong and make the most of the festive rush.
Think Black Friday is when holiday shopping begins? Think again. Your future customers are already
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