Etsy Payments Policy Update October 2025: What Sellers Need to Know
Etsy has announced important updates to its new Etsy Payments Policy, effective October 9, 2025,
TikTok Shop has been tirelessly working to strengthen its Europe-based sellers with focused strategies and tools, thoroughly implemented to boost business on the biggest social commerce channel. Adding to their aim, TikTok Shop UK has announced the launch of GMV Max in the UK. It is a unique, AI-powered, campaign management solution designed to cut campaign set-up time in half. This helps maximize gross merchandise value (GMV) for brands and small businesses.
GMV Max automates the entire campaign creation process – including audience targeting, bidding, and creative selection. This automation optimizes campaign performance by seamlessly identifying and scaling high-performing assets for the sellers. GMV Max campaign is available for products and LIVE shopping sessions on the channel.
The barriers most often encountered with running Performance ads on TikTok Shop – dependency on a vast number of creative assets, time to upload new products, regular monitoring of ad group performance, and optimizing campaigns based on real-time results, will now be reduced by GMV Max making campaign management simpler and more efficient.
This efficiency will allow sellers to focus more on increasing profitability and scaling their business on TikTok.
To quote Jan Wilk, Head of Operations, TikTok Shop UK, “GMV Max handles the heavy lifting when it comes to advertising so that sellers can spend less time on operational tasks and more time growing their businesses. GMV Max isn’t just a tool; it’s the key to unlocking a smarter, more profitable TikTok advertising strategy. Businesses have seen great success since its launch last year in the US, and we are looking forward to this game-changing feature now being available in the UK to supercharge sales for businesses on our platform.”
Key Features of GMV Max:
- Source and deploy all available TikTok Shop content, including affiliates, in a single, automated paid advertising campaign.
- Automation of end-to-end campaign creation and optimization for paid advertising campaigns.
- Attain incremental GMV to maximize sales, including organic.
After a successful launch in the US last year, where sellers using GMV Max experienced an average of 30% increase in GMV, the UK launch is all set to bear similar fruit for its sellers.
GMV Max works to improve businesses’ bottom line by enabling sellers to set their target ROI that aligns with their business goals and using the same to set a realistic and effective target tailored to their growth strategy.
