TikTok Shop is updating its measurement of seller communication, effective mid-2025, shifting from a 24-hour to a 12-hour Response Rate standard, which will be introduced in your Shop Health dashboard. This change is designed to promote faster replies and higher customer satisfaction, without penalizing occasional delays.

TikTok Shop Policy Timeline & Details

 

From July 15, 2025
  • TikTok adds the 12-Hour Response Rate metric to the Shop Health page.
  • No Violation Points for missing the 12-hour target, providing flexibility for sellers.
From August 15, 2025
  • The 12-hour standard replaces the older 24-hour metric.
  • High performance in this metric boosts your Store Rating, opening up access to campaigns, flash sales, affiliate tools, and premium programs like Mall or Star Shop.
Coming Soon
  • New metrics, including Chat Satisfaction Rate and Average Response Time, will also influence Store Rating in your dashboard. (BigSeller)

Why This Matters for Sellers

Benefit Description
Customer Satisfaction Prompt, helpful replies build buyer confidence and loyalty.
Store Rating Influence Faster replies now directly impact your eligibility for growth programs.
Platform Trust TikTok increasingly uses communication metrics to assess seller reliability.

What Counts Toward the 12-Hour Response Rate?

  1. Messages requiring response within 12 hours—including texts, emojis, photos, or product cards.
  2. Exclusions:
  • Messages received during Holiday Mode
  • Broadcast or seller-initiated messages
  • Chatbot/FAQ automated replies
  • Messages from blocked users 

      3. Holiday Mode now pauses tracking, protecting your Store Rating during planned breaks.

What Sellers Should Do Now

  • Enable auto-replies or chatbots to resolve queries instantly and stay within the response window.
  • Assign dedicated team members or roles for managing messages—even during busy periods.
  • Activate Holiday Mode proactively if you’re unable to respond in time.
  • Track metrics regularly via the Shop Health dashboard and aim to exceed 90% response performance.

Also Read: How to Sell on Emerging Marketplaces: SHEIN, TikTok, and Temu from a single place!

How CedCommerce Supports Your Selling Experience

At CedCommerce, we offer tools and services to strengthen your TikTok Shop strategies:

  • Real‑time syncs and performance tracking.
  • Expert coaching on SOPs and compliance to help you maintain a strong Store Rating.

Bottom Line

TikTok Shop’s shift to a 12-hour response standard is a strategic move to enhance the buyer experience and build trust. Fast, consistent customer service is now central to platform visibility and growth. By optimizing your messaging workflows, leveraging automation, and monitoring performance closely, you can ensure your Store Rating stays high and gain more sales opportunities.

CedCommerce is your partner to help you adapt, automate, and thrive on TikTok Shop. Let’s stay ahead of the curve together.

Source: TikTok University (TikTok Seller)
Tags:
cedcommerce coverage TikTok Shop News 2025