Holiday 2025 Has Early Shoppers, Cautious Budgets, and BNPL on the Rise: Is Your Store Ready?
Report summary based on the Ryder 2025 eCommerce Consumer Study The newly released Ryder 2025
Despite political scrutiny and regulatory challenges, TikTok Shop is thriving in the U.S., with American consumers now spending an average of $700 per year on the platform. The failed ban attempt has done little to curb the app’s momentum, as shoppers continue to embrace TikTok as a go-to marketplace.
According to recent data, the average order value on TikTok Shop stands at $59, with personal accessories and household items dominating sales. The platform’s creator-driven influence plays a significant role in purchasing decisions:
- Two-thirds of shoppers rely on TikTok influencers for buying advice.
- 50% of all TikTok Shop sales originate directly from influencer posts.
- Consumers are willing to spend $95 on influencer-recommended products.
While one in four shoppers admit to impulse purchases and regret, this hasn’t deterred them from returning to the platform. Black Friday 2024 showcased TikTok Shop’s explosive growth, with sales hitting over $100 million in the US alone—triple the previous year’s numbers.
Interestingly, 40% of users report noticing regulatory-driven changes in the app but continue to shop regardless. This resilience cements TikTok Shop as a powerhouse in eCommerce, defying government interventions and proving that social-driven shopping is here to stay.
Bottom line: TikTok Shop is the “phoenix of eCommerce”—rising stronger from every challenge, deeply ingrained in consumer habits, and fueling billions in spending annually.
