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The Outside Looks Like a Goldmine. The Inside Feels Like a Minefield. They sold out
Cutting straight through the Winter ’25 chill, Shopify’s ‘Boring Edition’ brings the heat with over 150 updates for merchants. This edition comes on the heels of Shopify’s record-breaking $11.5 billion in Black Friday Cyber Monday (BFCM) sales, a testament to how entrepreneurs have harnessed the power of online stores. Hellbent on polishing every cog of its ecosystem, Shopify dubbed this edition as ‘boring’ – the name might not scream excitement but boring updates are what make a merchant’s life easier. Let’s dive into how some of these significant updates can level up your Shopify selling experience in 2025:
Go Multichannel from your Shopify store! Sell on top marketplaces while maintaining complete control over your selling operations.
Each improvement is meticulously crafted to enhance merchant capabilities, streamline operations, and elevate customer experiences. Indeed, this proves that, at times, even the smallest changes can make the biggest impact. With that in mind, let’s take a closer look at the latest features, and explore how they could benefit merchants.
Shopify’s AI-powered assistant, Sidekick, is now available to all merchants in English. Designed to streamline operations, Sidekick offers:
“Every entrepreneur is a hero. But even heroes need a sidekick” – Shopify
Sidekick empowers merchants by automating repetitive tasks, offering strategic insights, and reducing reliance on external consultants. This tool is especially valuable for small businesses with limited resources.
Merchants in the US and Canada can now access Shop Campaigns, a performance-based advertising tool that:
Shop Campaigns are not only cost-effective but also maximize return on investment (ROI), making them an ideal option for merchants who aim to scale their advertising efforts without the risk of overspending.
Shopify now enables merchants to enhance their customer accounts by adding versatile blocks of functionality. With the introduction of the customer account extension, merchants can seamlessly integrate features like loyalty programs, wishlists, post-purchase offers, and order status pages, ensuring a more engaging and dynamic customer experience.
Here’s a quick look at its significant use cases:
The best part about Shopify’s Customer Account Extensions? This feature requires no coding, making it accessible to merchants of all technical levels.
By personalizing the shopping experience, merchants not only enhance customer engagement but also improve retention, which ultimately leads to a higher lifetime value (LTV).
Also Read: Insights into CedCommerce’s BFCM 2024 Whopping Success!
To support growing businesses, Shopify has introduced role-based access controls that allow merchants to:
Shopify’s new role-based access control (RBAC) model is a significant update that aims to streamline user management while also enhancing operational security for growing businesses. By introducing a structured approach to assigning and managing permissions, this model not only simplifies onboarding new team members but also enables businesses to adapt more effectively to increasingly complex operations.
Merchants can now include taxes and duties in product prices through Managed Markets. This feature:
By reducing cart abandonment and fostering transparency, this update not only boosts conversion rates but also strengthens customer trust.
Shopify has improved cart performance, offering:
A faster checkout process not only enhances customer satisfaction but also boosts conversion rates, ultimately benefiting merchants of all business sizes.
Shopify Plus merchants can now integrate chat apps into the Checkout and Thank You pages. This feature provides:
By addressing queries and being present at the most critical moments in the buyer journey, this feature increases the likelihood of successful conversions and enhances the overall buyer journey.
Media and Information Credits: Shopify
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