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Think Black Friday is when holiday shopping begins? Think again. Your future customers are already
Conversion rate is one of the most critical KPIs in the world of eCommerce. Store setup, theme customization is a one-time effort. But you should keep a check on your store’s conversion rate regularly. This article has everything you want to know about what is the good conversion rate of your Shopify store.
Be it any platform, the definition of conversion rate remains the same – It is the total number of conversions divided by the total number of visitors.
Let’s say, your Shopify store gets 1K store visits every month. But not all the visitors will buy products from your store. To make sure that most of the visitors get converted (in some or the other time) – that’s what Shopify conversion rate is all about.
But is it all about online shoppers ordering from your store?
NO!
A conversion happens when visitors act according to your expectations. Websites and apps can have multiple conversion goals.
Just like there are activities that trigger the main aim of the website, there are also some activities that indirectly contribute to your store’s conversion rate. Here are some macro & micro conversions –
Macro Conversions are the ultimate goal of your store. In most cases, they are transactional in nature. Some examples of macro conversions are –
Micro Conversions can help you in improving your Shopify conversion rate. As a result, it provides a deep insight into how visitors are moving through your sales funnel. By tracking micro-conversions, you can analyze the buyer’s journey and improve your Shopify conversion rate better than your competitors.
To improve your Shopify conversion rate, it’s highly recommended to install Google analytics in your Shopify store.
Here is what you can do to improve your store’s conversion rate. Don’t do everything at once. Rather pick up one thing at a time and implement it wisely.
To track the pricing of your competitors you can use Prisync app.
With Privy app, you can generate coupon codes, track email marketing and much more!
You can use Consistent Cart app to take care of your abandoned carts in your store.
If you’re having trouble setting up your store, you can reach out to Shopify experts to get the job done for you!
Reach out to Shopify Experts to have a great mobile-friendly store!
If you cannot grab visitor’s attention in the first 3 seconds, you’re more likely to lose them!
Below are the 2 images that give a fair idea of the conversion rate in the eCommerce industry. It’s necessary to keep a check on the benchmarks. It helps you to improve your Shopify conversion rate compared to the industry norms.
The above images clearly tell that not every visitor will shop in one go. Only after a series of emails, and giving reasons to come back, they are most likely to contribute towards your Shopify conversion rate!
Below is the average conversion rate industry-wise that will help you in tracking your Shopify conversion rate.
The conversion rate by traffic source is incredibly useful to set channel-specific goals. Referral traffic is by far the best performer!
Payment is the final step in the customer journey that stands between them and the products they ordered.
It’s either payment or shipping that makes or breaks the deal. Don’t forget to include these payment options in your Shopify store!
PayPal transactions have been stealing away the show with 70% higher checkout rates as compared to non-PayPal transactions.
It’s a dream of every online merchant to receive orders from time and again. Every change you do your store affects your Shopify conversion rate.
As Shopify Experts, we guarantee one thing. If you follow the above strategies, you’re most likely to improve your Shopify conversion rate.
Think Black Friday is when holiday shopping begins? Think again. Your future customers are already
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