What does it cost to participate in Amazon Shop Direct?

Amazon does not charge merchants a listing fee, commission, or participation fee to appear in the Shop Direct experience. Instead of selling products inside Amazon’s marketplace, merchants surface their products through product feeds. When customers discover a product labeled Shop Direct, they are redirected to the merchant’s website to complete the purchase. Payments, fulfillment, and customer relationships remain fully managed by the merchant.

What information is required in product feeds for Amazon Shop Direct?

Amazon Shop Direct relies on structured product feed data to match relevant products with customer searches. Typical product feed data includes unique product identifiers, product titles and descriptions, brand information, product categories, high-quality product images, pricing, availability, and direct URLs to the product page on the merchant’s website. Providing complete and accurate product data helps Amazon’s discovery systems surface the product more effectively.

Will all products appear on Amazon through Shop Direct?

Not necessarily. Submitting a product feed allows Amazon to ingest catalog data, but it does not guarantee that every product will appear in Amazon search results. Amazon’s discovery systems determine which products appear based on relevance to customer searches, product data quality, and other ranking signals.

Does Amazon collect customer behavior data from merchant websites?

No. When a customer clicks Shop Direct, Amazon notifies them that they are leaving Amazon and redirects them to the merchant’s website. Once the customer is on the merchant’s website, the purchase and browsing experience occur entirely within the merchant’s environment, and Amazon does not collect behavioral data from the merchant’s store through this service.

How do merchants get started with Amazon Shop Direct?

Merchants can participate by connecting their product catalog through a feed syndicator or solution provider, such as CedCommerce. The solution provider submits the required product feed to Amazon, allowing the merchant’s catalog data to power product discovery in the Shop Direct experience. Once integrated, eligible products can begin appearing in Amazon search results and AI-powered discovery surfaces.

Who controls pricing, product descriptions, and images?

Merchants retain full control over product information. Amazon surfaces product listings using product feed data and publicly available information from the merchant’s website, including product titles, descriptions, images, and pricing. Listings are refreshed regularly to reflect updates made on the merchant’s website.

Where does Amazon get product information for Shop Direct listings?

Product information shown in Shop Direct results comes from the merchant’s website through product feeds or publicly available data. This includes product descriptions, pricing, images, and other catalog attributes. Amazon refreshes this information regularly to reflect updates from the merchant’s store.

How do merchants communicate with customers after a purchase?

For orders placed through the Buy for Me experience, Amazon provides a secure relay email system. Merchants can send order confirmations, shipping updates, and tracking details through a unique Amazon-generated email address that forwards messages to the customer. Customer replies are then routed back to the merchant.