Amazon’s Washington State Ad Tax: What Sellers Need to Know
Reading Time: 3 minutesAmazon recently announced a significant change for sellers advertising in Washington state:…
As you plan to adopt omnichannel retail strategy, let’s take a deeper dive into the nitty gritty of a successful omnichannel strategy. Let’s address them to have a crystal clear understanding of untapped growth potential that stays hidden until successful implementation of an omnichannel retail strategy.
Having said that, let us analyze different elements of a perfect omnichannel marketing strategy. It will be helpful to provide a better understanding on how to structure your approach to get the best outcomes.
After all, The increase in revenue is 32% upon adopting omnichannel approach.
Undoubtedly, the pandemic of 2020 had shaped customer shopping behavior in a manner that the idea of omnichannel retail is now more relevant than ever.
From product search till product purchase customers have a multitude of experience with brands across numerous touch points. Knowing about important elements of omnichannel marketing strategy plays a vital role in ensuring the shopping experience is the same on every channel.
Having an offline store allows customers to feel and see the product. Customers get the opportunity to best decide if the product is authentic and puts an end to fear of buying counterfeit products. As a result, it boosts their confidence and they have a strong reason to trust in the legitimacy of the brand. This approach helps to win new customers who are hesitant about first purchase from the brand on their website.
The purpose of reaching out to customers using mobile apps ensures you incorporate an effective channel to add convenience to customers shopping journey.
Customers can stay connected with brands via mobile apps even with poor internet connectivity.
Moreover, customers’ first choice to explore brands is on smartphones because it allows on the go experience. Therefore, mobile app is the best option to broaden channels of engagement.
Knowing your customer at the deepest level is of high importance for omnichannel retail strategy. The more you know them the better you can predict their behavior.
The best version of omnichannel customer service includes email support,knowledge base, chatbot, voice calling, expert community forum and more. The idea is to create an ecosystem with numerous communication touch points. As a result, It will take care of anything the customer wants to communicate.
The three big advantages of enabling omni channel customer service are
Moreover, the earlier you implement omnichannel customer service the easier it will be to gain a competitive advantage. After all, 9 in 10 retailers lack the expertise and technology for successful implementation of omnichannel customer service.
It might surprise you but B2B customers are habitual of interacting with brands via ten different channels. Non B2B customers also prefer multiple channels to interact with the brand and explore it to an extent of trust.
It seems omnichannel retail is key to engage your audience over every channel without diluting the brand experience.
Your omnichannel marketing strategy needs to have a consistent brand image and voice. These are two crucial elements to ensure superb and connected user experience.
The amount of comfort you can deliver to customers to shop with ease over different channels builds customer loyalty. Despite selling only in brick and mortar stores it is important to have a website. The website allows your customers to stay updated with the latest products. After all, not all customers are in close vicinity of the physical store and sometimes they are too busy to step out.
Allowing customers to interact with brands over multiple channels that are unified is omnichannel communication. As a result, customers never have to repeat their queries upon communication with a brand over a channel different than the previous one.
Businesses upon adopting omni channel communication strategy witnessed a striking 89% rise in customer retention. Therefore, the strongest pillar of Omnichannel retail is communication.
Customer got his query resolved over email and was not restricted to revisit the shop. It was possible due to omnichannel communication.
Moreover, omnichannel retail improves business likelihood to deliver similar brand experience across all touchpoints during customer shopping journey. It won’t be an exaggeration to consider omnichannel retail strategy has the highest potential to fetch more loyal customers than any other contemporary approach.
The omnichannel approach revolves around gathering every bit of customer detail that emerges during customer interaction with numerous channels (devices). Having loads of relevant information helps in narrowing down the most effective approach to influence customer shopping experience.
As a result, you can decode customer profiles to deliver hyper personalized experiences for individual customers. Making customers feel valued sparks and strengthens the trust. Omnichannel retail approach ensures the trust is maintained and faith in brand increases over multiple interactions in the future. As a result, business gains loyal customers.
image credit: calltheone.com
Loyal customers spend 67% more time with over different channels with the brand they put their trust in.
Omnichannel retail approach enables a holistic shopping experience that is high in comfort. Therefore, loved by the shoppers.
Moreover, ensuring the best experience is necessary to survive the rising competition and customer demands.
The early adopters of omnichannel retail strategies have achieved an 89% customer retention rate.
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