How to Attract Early BFCM Shoppers: Holiday Content & SEO Guide for Sellers
Think Black Friday is when holiday shopping begins? Think again. Your future customers are already
The coherence of increased security of the websites, secure transaction environment, comprehensive information of products, and a diverse range of reviews has helped customers to arrive at their purchase specific decisions quickly. Thereby, winning the trust of the customers. The enormous quantity and wide range of products on E-commerce stores have compelled users to make them their one-stop-shop destination. The only choice of Chicken-Egg Problem Solved for the FIRST TIMERS: An EFFECTIVE approach to growing your Multi-vendor Marketplace differ.
From Accommodation to booking taxis & tickets, medicines to cars with hard folding tonneau covers, the marketplaces not only to the niche audiences but to the audiences of wide interests. Uber and Airbnb are examples of marketplaces that are niche based. While the former is the taxi aggregator the latter is for accommodation. Flipkart and Amazon serve people with diverse interests.
They are among the most recognized ones, however, there are thousands of smaller marketplaces as well, and given the scope of the e-commerce market, their prospect looks bright. The GAP is huge and the opportunities are endless and time is the best to make a start.
However, the opportunity comes a dilemma. Do I need to add more customers first and then add more sellers or do I start with the larger number of sellers? The classic chicken-egg problem. Isn’t it?
To start with many sellers often require higher efforts. The reason is simple why would they come to you? Do you have a reputation, resources, skills, determination, and most importantly experience to get things done? The sellers will only gather to your platform if you have got a great reputation and they have trust in you. It requires a huge investment.
Take the example of Jet.com, Marc Lore started the Jet.com in 2015 with great fanfare. His previous experience as the founder and CEO of Diapers.com helped him understand the prevalent problems of the Market. His reputation earned him the trust of investors and he delivered it with the bang!
But everyone is not Marc Lore, even his one hundredth. Most people start with minimum requirements and learn by iteration and no one is willing to gamble on the starters not having appreciable experience.
The key to success is to deliver quality products or services. The quality compels users to buy from a particular marketplace. If you don’t know about a-lot-of-things, start with one. Deliver the best quality out there with the best after-sales service. Provide the best information about products. Troubleshoot all the apprehensions and educate them about the merits of using your product. Market them a product in a way that facilitates decision-making.
The quality wins the customers and prepares a pool of fans and they will respond positively with your other product. This whole process takes time nonetheless is the most constructive way to earn confidence and trust of customers.
Now that you have got a significant number of users, add some other products that are useful for your target audiences. Repeat the same process. Quality MUST be supreme or it will cause a dent in the brand image. Follow the iteration: Educate → Quality Products –> Best after-sales service-→ Educate them about all the merits.
Now comes the SCALING UP part. Chances are that if the above steps are followed seller will stagnate. And this is the good part. It means that you’ve more customers than you can serve with the same infrastructure. Doing it also sends out a great signal to the like sellers. They realize the authority of your business.
If you’ve orders overflowing on your store, it not only implies that you’ve been successful in establishing trust with your consumers. It is also a market validation for your store. Now you can invite or register more sellers on your store in proportion with extra offers. And once again iterate Educate → Quality Products –> Best after-sales service-→ Educate them about all the merits.
Following this simple-looking iteration, sustainable growth can be achieved
Starting a new is very easy. It only requires the installation of an extension that converts your online store into the Marketplace. With the installation of this simple Multi-vendor Marketplace extension, sellers can add like sellers on the platform. Now you can become the administrator and manage the entire process from your website.
It is an effective way of growing your business and later on converting it to the Multi-vendor Marketplace to go one step higher. Amazon grew followed the way like this only.
Furthermore, you can start with 3-4 trusted sellers. This divides the responsibilities and expenses and the marketplace can be scaled up quickly. But no compromise with quality can only win the customers’ trust and compel them to buy only from you.
Thanks for your interest!
Regards
Think Black Friday is when holiday shopping begins? Think again. Your future customers are already
eBay is rolling out eBay Live in the UK, offering sellers a new way to
eBay is giving its auto parts and accessories marketplace a tune-up, announcing the launch of
Walmart is set to revamp its Pro Seller Program at the end of September 2025,
Pinterest is diving headfirst into the burgeoning secondhand market with the launch of “Thrift Shop,”
Why Pinterest Is a Growth Channel for Etsy Sellers Discovery drives eCommerce growth. With 482
In a strategic move to enable smaller businesses with global ambitions, international logistics giant DHL
In a turn of events that highlights the volatility and responsiveness of global eCommerce logistics,
About the Brand Name: Intense Oud Industry: Luxury Fragrance Location: US Luxury isn’t just a
Tariffs. AI-driven marketplace algorithms. The repeal of de minimis. And ad costs rise Y-O-Y. For
What’s Changing Beginning September 1, 2025, TikTok Shop will require all advertisers to run promotions
Amazon is making one of the biggest catalog cleanups in recent memory. Starting September 2,
Amazon Business is marking its 10th anniversary in 2025, celebrating a decade of transforming business
Best Buy has entered the growing “marketplace-as-a-service” trend by launching its first U.S. online marketplace
Etsy is experimenting with a new tiered ad strategy for sellers—currently in beta—that requires a
As announced, Amazon has officially opened submissions for its Prime Big Deal Days (October) and
Amazon is making grocery delivery more convenient than ever for its Prime members. As of
TikTok is no longer just shaping shopping trends—it’s now building the infrastructure to deliver them.
As eBay celebrates its 30th anniversary, the marketplace is doubling down on artificial intelligence to
eCommerce sellers, and those selling on Amazon, are entering a critical pre-Black Friday Cyber Monday