We have seen the boom in E-commerce during this pandemic and rubber-stamped on the point that this is the right time to take your business online. So, bringing a step closer to growth and success here, we will discuss how you can start your eCommerce store on your own!
Online shopping has become a necessity for people. This is bringing more and more people to online shopping every day. Therefore, being a seller, what should you do?
Yes, you have to start your eCommerce store so that you can sell online and grab the customers present online to grow your business sales and revenue.
In this blog, we will be talking about
- Future of Ecommerce!
- Steps to follow to start your online business on your own
- Come up with an end to end solution!
So, let’s start with the future of Ecommerce:-
Future of E-commerce:-
Yes, the hike has already started!
The e-commerce top shot of Southeast Asian market dais coronavirus boosted up the sales and froze the new upper circuits! Commerce is being raised everywhere. The future is very bright. It is shaped by the following trends in 2020 and beyond: Ecommerce takes a share, but growth cools
- Direct to consumer and private-label selling accelerates
- PWAs and AMPs drive mobile commerce
- Global e-commerce booms outside the U.S.
- Automation powers productivity
- Sustainable eCommerce goes mainstream
- Digitally native brands go offline
- Fulfillment expectations and costs soar
- Voice recognition changes the path to purchase
- Marketers target new channels and devices
- Predictions don’t come with probabilities or precise timelines. But the creative destruction happening in retail presents both threats and opportunities, the likes of which merchants have never seen before.
It is the time!
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It is an opportunity!
Also Read:- Why it is the right time to take your business online!
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Nothing is for sure. But when one channel, device, or big idea in commerce becomes obsolete, expect another to emerge in its place. Retail death loses its sting when merchants realize they can be reborn.
After reliable results for April, during which homeware, electricals, and alcohol sales soared, online retail sales in May have increased even more rapidly, resulting in a further 13.6% month-on-month growth.
All categories, except for clothing, saw a rise in online sales throughout May, with home and garden sales seeing the growth of 162.2% year-on-year – likely enhanced by above-average temperatures and below-average rainfall. Meanwhile, electricals and alcohol saw further boosts of 102.8% and 94.9% respectively year-on-year.
Multichannel retailers have been the most successful at generating new sales. As they increase their focus on eCommerce, there seems to be an increasing gap in performance between these and online-only stores, with sales up 53% versus 10.1% during May.
We cannot be sure of how our physical shopping will look in the future, but we know that e-commerce will inevitably play an even more influential role in the virtual checkout lanes that drive the bottom lines for the retailers and that too, much faster.
Adapt your e-commerce strategies to meet the demands of today.
Now the point arises, how to start your eCommerce journey. So, herein are the
Steps you can follow to start your eCommerce store on your own:-
After all the research and analysis required to take your business online, it centered on the following points:-
- Creating a business plan
- Set up a Domain Name and the online store
- Build Inventory
- Launching the Webstore
- Proper marketing solutions for the online store
- Maintaining the Business
Creating a business plan:-
A Business plan is used to
- identify,
- describe,
- and analyze
The opportunity in the business based on
- technical,
- economic,
- and financial viability of the business,
Therefore, you need to create a business plan first of all. Then you can quickly know the points through which you can take your business in a progressive direction in the future!
Every business plan needs to cover the following essential topics:-
-
Executive Summary:-
It is a brief outline projecting the purpose and goals of the company A great business solves customer problems. If your Summary cannot clearly describe how your business will solve a particular problem and make a profit, then it’s possible the opportunity does not exist–or your plan to take advantage of a genuine opportunity is not well developed.
-
Market Opportunities:-
Research is critical to business success. A business plan works for you to analyze and evaluate the customer demographics, buying cycles, purchasing habits, and the particulars wish to adopt the new products and services offered. Start with understanding your market and the opportunities present in that market. For that, you have to need to do a little research. Before you start a business, you must be sure there is a viable market for what you plan to offer.
-
Competitive Analysis:-
It is devoted to analyzing your competition, whether current competition or potential competitors who might enter your market. You have to research the following:-
- Check out their websites and marketing materials.
- Visit their locations.
- Evaluate their marketing and advertising campaigns.
- Search the Internet {public relations, news, and other mentions of your competition}
Of your competitors. This will take you a step ahead and beat the competition!
-
Financial Analysis:-
Most business plans include at least five necessary reports or projections:
- Balance Sheet
- Income Statement
- Cash Flow Statement
- Operating Budget
- Break-Even Analysis
You can work with
Set up a Domain Name and the online store:-
The domain name you choose for your online store will contribute to search engine optimization, branding and other marketing efforts. If you got a fantastic name, direct site traffic could increase as a result. To find a perfect domain name, you need to focus on the following:-
- Keyword Research
- Look at similar domain names
- Make sure it’s easy to type
- Easy to remember
- Check the availability for the title on social platforms
- Avoid copyright infringement
- Find out if your chosen name is available
- Find a domain host
This will let you acquire a fantastic domain name for your business. Let’s come to the setting up on the online store,
Now for this, you need to have a strong technical background and knowledge of coding and programming if you are thinking about open source platforms.
Also, there are many Saas programs available now, which needs a lesser amount of coding knowledge, and you get the website structure wherein you can just add the templates accordingly and get started.
You can then add options like cart and others on the website, then upload your products on the site.
Build Inventory:-
If you are already having a real business and shifting it online, then it will be effortless for you to build your Inventory accordingly.
But, if you are new to it, then you have to research the market for the manufacturers and the wholesalers to build your Inventory as per the needs.
Launching the Webstore:-
Now, you are done with almost everything. So launch your webstore to the audience and start selling!
Proper marketing solutions for the online store:-
To engage more and more customers, you need to market your products and webstore consistently.
Many eCommerce websites have split the eCommerce marketing perplexes and made success in drawing in potential customers and converting them.
To prepare a proper marketing plan,
- Focus on your brand
- Create a great, mobile-friendly, eCommerce website
- Make sure your website is mobile-friendly
- Showcase products with large images
- Add detailed product descriptions.
- Create awesome content
Remember, “Stop Advertising to save money is like stopping the watch from saving time!” Therefore, figure out the latest trends and ways to market your products to the audience.
i) A complete optimized webstore, product listing, product descriptions, thumbnails, etc.
Search engine optimization is a crucial pillar of your eCommerce marketing plan. The organic search traffic coming in through search engines provides the highest ROI as an e-commerce marketing platform.
- On-site optimization: Optimizing your metadata, website content, and alt-tags depending upon keyword research.
- Off-page optimization: Building backlinks by publishing your content on their websites, social media networks, and, blogs
ii) More and more emphasis on social media marketing
Social media networks act as a golden boot for your eCommerce store for acquiring targeted customers. The point is – Where to put your effort in and target your segmented audience. Almost all shoppers are using social media platforms for marketing their products. Thus, making these channels an ideal platform to reach out to your potential customers. However, different social media networks offer various chances and need a particular marketing strategy to display your message across and generate an audience for your store.
iii) The best marketing medium – VIDEOS!
This has been a video revolution year.
Wyzowl says, 63% of businesses have started using video content marketing. Out of those, 82% of companies feel video marketing is an integral part of their strategy. Video is protruding rapidly and will reach new heights soon. This trend is pushed by 83% of businesses believing that video marketing gives them a good ROI.
Also read:- Why you should choose videos for your marketing strategy during COVID-19!
Come up with an end-to-end solution!
Figuring out the sum-up, then you can have a few issues related to the start of your eCommerce site/ store on your own. They can be
- You might don’t know programming and coding.
- You didn’t have sure-shot info of promoting by hitting the bull’s eye!
- Time-consuming
- Issues related to the understanding of SEO
Or anything more!
One can think of hiring freelancers for this. But, you have to consider all of them individually and take care of the work.
Therefore, hiring a company is one of the best ideas. The company provides you with a complete solution for all your issues!
From building your webstore at affordable prices and marketing and sporting your products.
So, make a call, take the reports, and analyze how the work was going on!
Start your eCommerce store
This works excellent, relaxing, and with no pressure at all.
Even the results will all be in your favor.
In this way, you can
- Save your time
- The professionals will do work
- Significant cost savings
- Greater security and compliance
- Substantial, measurable improvements in productivity
- Innovation and fresh business opportunities
- A real competitive edge in the marketplace
So, this works as an end-to-end solution for you, and at last, you save a lot of time and money required to start your E-commerce business on your own! Well, it’s up to you, which path suits you best but the main point is to achieve the goal, and that starts your eCommerce store and sells like crazy.
For any inquiry, please ping up the comment section! We will help you with step-by-step guidance.
All the best!