Walmart Embraces Amazon MCF: A New Era of Cross-Platform Fulfillment for eCommerce
Walmart Embraces Amazon MCF: A New Era of Cross-Platform Fulfillment for eCommerce
Do you want to expand your business to a wider range of audiences?
Running your eCommerce stores requires you ample time and effort to reach your targeted audience. Thus, surfacing your products on Facebook Page Shop can be an appropriate choice for your business. The Page Shop lets you reach your potential customers, build connections, and surface your products to its network. Besides, you can leverage the benefits of various features offered by the Page Shop; helping you to expand your business and navigate the shoppers to your website and drive more sales.
So, let’s explore the essential aspects of Facebook Page shop, its requirements, benefits, and how you can sell across the platform by setting up your page shop.
Facebook Page Shop is a feature introduced by Facebook through which you can establish your storefront and display your products with your Facebook business page. Thus, making it convenient for businesses to reach their targeted audience. Additionally, to provide a seamless shopping experience and empower SMBs to a global reach, Page Shop helps you sell across Facebook & Instagram.
Some of the benefits introduced by Facebook Page Shop are:
Facebook Shops make it convenient for shoppers to shop from your profile without having to leave the app. Moreover, Facebook Shops provides a checkout option, facilitating shoppers to experience an uninterrupted shopping experience.
On the other hand, Facebook Page Shop is a feature provided by Facebook that lets shoppers explore the products from your profile; allowing them to make a purchase by redirecting them to your online website.
Facebook Shops are currently available for US merchants while Facebook Page Shop is available worldwide.
To set up a Facebook Page Shop, you need to fulfill certain criteria:
Note: Once your catalogue is connected to Facebook Page Shop, it cannot be reconnected.
You can set up your Facebook page shop through Catalogue Manager:
Note: You have to upload products manually through Catalogue Manager.
In case you already have your Facebook Page shop or you want to create a new Page Shop, you can connect with Facebook Business Partners; who will help you with catalog synching, price and inventory synching, error notification, etc.
For surfacing your products on Facebook Page Shop, you have to follow certain steps:
Facebook & Instagram Shopping provides you various features like:
All the products sold on Facebook must comply with the Community Standards. As a seller, you must follow certain criteria and list your products accordingly. A few of the products on the list are:
The list of Allowed products:
The list of Prohibited products:
There is a list of products that violated Facebook Community Guidelines. Some of the products are:
As a seller, you often look for various options to enhance your website and let your shoppers have a better shopping experience. Turning to Facebook Page Shop can be an apt choice for your business; as it allows you to leverage the benefit of customizing your shop through Commerce Manager, editing your shop style and layout, getting insights of your page shop visit, etc. So let’s explore some of the major benefits of the Page Shop:
To get your products in front of a larger audience base and drive more sales through Facebook Page Shops; here are the few tips you can follow:
Having your page shop on Facebook can help you reach your potential customers and drive more sales. Seize the opportunity to sell across a wider platform with page shop. You can contact Facebook or its featured partners to avoid any hassle. You can leave us your queries in the comments, in case you need support.
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