What’s “new” about the all new Google Shopping
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Sceptical whether Google Shopping is a legit thing or not? You might be wondering what is the “new Google Shopping”?
You won’t be anymore. Let us clear the air and explain everything in detail and give you the complete guide to the New Google Shopping.
So without further ado, Let’s start with,
What is Google Shopping?
Google Shopping is one of a kind marketplace, where you can list your products at the same time post Shopping Ads for your products.
Google Express is the new Google Shopping.
The revamped Google Merchant Center allows you to manage your Google Shopping and everything product feed related.
Before that, you might be aware of the new updates in Google Shopping. We want to talk about it briefly here.
Google, in December 2002, launched Froogle. It served as a Google product search engine. Later it was changed to Google Shopping in 2012. Earlier Google Shopping was also referred to Google Shopping Ads, and the popularly known Google Express was a marketplace.
After the update, the Google Express became an inevitable part of Google Shopping. Well, with this update, Google Merchant Center also got a makeover.
While we’re at it, let us give you a short description of
What is Google Shopping Ads?
Google Shopping Ads are also called Product Listing Ads (PLAs), which appear on SERPs (search engine result pages) and are based on PPC (pay per click).
“What’s so “new” about Google Merchant Center?”
Merchant Center was much in need of an update since getting started on the Google Shopping was a tedious job.
The new update includes:
As we have mentioned above, these are your PLAs that appear on SERPs.
Surfaces Across Google:
It is a free program that allows you to show your product data across all Google platforms, from your store, including rich product results on Google Image and Google Search.
You can boost your product’s visibility. It allows products to be displayed on various Google platforms (especially in the form of rich product results on Google Images and on Google search).
“I own a brick-mortar shop, I don’t have an online store, Google Merchant Center has nothing for me.”
Local Inventory Ads:
Well, well, would you like that!
Google has a program for you too! With this, you can increase foot traffic to your store.
You can showcase your local inventory. Your products and store information will be visible to nearby shoppers.
When a potential buyer clicks on the link, they will arrive at the Google-hosted page for your store, known as a Local Storefront.
It is a brilliant way of reapproaching your customers through the program offered by the Google Merchant Center, and it is based on the section of the site the particular customer visited.
You will have to provide information to Google before you start this, information like your product feed through Merchant Center.
You would have to link your Merchant Center and Google AdWords account and create a dynamic remarketing campaign.
It’s a free service; it enables sellers to collect valuable feedback. Customer reviews increase conversion rates by 3x. You can use Google Customer Reviews.
It is a free feature, lets you distribute online advertisements with Shopping Ads on Google.com. However, CPC rates still apply.
You have to upload a feed of reviews. According to the minimum requirements of Google for product rating, you should have a minimum of 50 reviews in your product feed.
You can also submit it through Google Customer Reviews, and it’ll be sent to the Merchant Center. You should update their product ratings every month.
Onboarding and integration options are available if you wish to integrate Google Customer Reviews.
That’s not all, Google just announced some changes in the Merchant Center, let’s have a look
Automated feed will be available starting this November 2019.
You can either opt for the Merchant Center your website for a schema structured product data and make an initial feed.
You can add supplemental feed if you wish to add more details to it.
Automatic Image Improvements:
If your product images include promotional texts or things which aren’t very necessary, then through this, the image will be automatically improved.
Previously, in 2017, it was only available in 37 countries but now it is available for a total of 95 countries. You don’t have to reupload your feed every time you want your product ads to be shown in the same language speaking country.
For example, German product information can show automatically in other German-speaking countries like Austria and Switzerland when you set up your shipping and location targeting for those countries in your Shopping Campaigns.
Now that you have a clear idea about Google Shopping and Google Shopping Ads, let’s look at how Google Shopping works, how can you onboard on Google Shopping and it’s eligibility one-by-one.
You must be eligible if you wish to sell on Google Shopping.
NOTE: As of now, Google Shopping Actions is only available in the U.S. and France.
The program works differently in both countries.
For US sellers:
- Availability in the US: Should have inventory physically located in the US and legally registered business in the US.
- Inventory free of restricted items. Check the list of restricted items here.
- You should meet returns and customer support policies such as accept returns at least after 14 days of delivery and process refund within two days.
- Compliance with Shopping Actions policies and Shopping Ads policies.
For France sellers:
- Availability and payment in France.
- Need to pass the Shopping Actions’ data quality test.
- Meet standards: Accept returns at least after 14 days of delivery and process refund within two days.
- Meet delivery requirements: Ship within four days or less after receiving the order.
- Compliance with Shopping actions policies and Shopping ads policies.
Now, your mind might be bubbling with questions like how to get on Google Shopping? Or how to setup Google Shopping account?
How to get started on Google Shopping Actions?
Well, it’s fairly easy. You’ll need to make an account on the Merchant Center first.
Then, you will have to fill up some information about your business in your Merchant Center.
Now, on clicking the “Growth” and then “Manage Program” here, you will see all the programs in one place.
Congratulations! You’re ready to list your products.
Perks of Google Shopping:
- One-click checkout
- Universal cart
- No listing fees
- Sell among huge companies
- Transaction saved for future orders.
- Ads on all Google platforms, including Youtube!
You must be wondering.
“what is Universal cart?”
Well, its sole purpose is to provide ease to your customers.
Your customers will be able to buy several products from different stores on Google Shopping and can keep adding them in a single cart.
This example will make it easier, you have to buy peanut butter, so you add it to your Google Shopping cart from your favorite store, let’s say Target. And later in the day, you realize you are running out of toilet paper, so you just simply say “ok google, add Kirkland ultra soft toilet paper from Costco to Google Shopping cart ”.
Everything in one place, isn’t it easy?
Surface your products on multiple Google platforms at once:
How about maximizing the outreach of your products and growing your brand value?
Surfacing your products on Google.com, Google Assistant, and Google Shopping. Google Shopping Actions brings your products across multiple Google platforms.
Pay only when you make a sale
Google Shopping is based on pay-per-sale, which means you pay Google when you make a sale.
Unlike other shopping models, you do not pay per click or action; instead of Google Shopping urge you to pay a certain commission once you make a sale.
You can check the commission rates here.
There you have it, the complete guide to Google Shopping. I hope you now have a clear understanding of Google Shopping.
Still, have doubts? Comment them down below and get personalized answers to your questions.
Intrigued as to how to sell on Google Shopping? We got one article here for ya!
CedCommerce is a trusted partner with Google Shopping Actions. Our integration programs are specially curated for you!
So come join us on this journey to success, grow with us. We’ll be there for you, every step of the way, let us help you!