Walmart Embraces Amazon MCF: A New Era of Cross-Platform Fulfillment for eCommerce
Walmart Embraces Amazon MCF: A New Era of Cross-Platform Fulfillment for eCommerce
Entering into the Online Advertising Warland in 2025, eBay is bringing two significant updates to its platform in Germany. Effective February 26, 2025, eBay sellers using the ‘Premium Campaign’ will gain an edge over competitors by getting their ads placed in the top position. Additionally, under the revised billing for Basic Strategy Ads, sellers will be charged if the item sells while the ad is active and has received a click in the past 30 days.
Sellers utilizing eBay’s Premium Campaigns will gain exclusive access to the top ad position in search results. This prime placement is designed to enhance product visibility, potentially accelerating sales. Existing Premium Campaigns will automatically benefit from this change, with no additional action required from sellers. The Premium Campaigns operate on a cost-per-click (CPC) model and offer tools like Smart Targeting and Recommended Campaigns to optimize performance.
For ads under the Basic Strategy, eBay maintains its policy of charging fees only upon the sale of an item. The update introduces a new criterion: if an advertised item sells while the ad is active and has received at least one click in the past 30 days, the seller will be charged the advertising fee that was set at the time of sale, regardless of whether the buyer clicked on the ad before purchasing. This approach aims to simplify spending control for sellers, ensuring fees are incurred only when an item sells and is actively advertised. eBay advises sellers to monitor ad performance and adjust strategies as needed.
These updates present both opportunities and challenges for eBay.de sellers:
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Walmart Embraces Amazon MCF: A New Era of Cross-Platform Fulfillment for eCommerce
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