Smarter Pricing to Secure the Featured Offer: How CedCommerce Is Automating Price Competitiveness for Amazon Sellers
Reading Time: 7 minutesI. INTRODUCTION: The Price Precision Imperative In Amazon’s high-velocity marketplace, even a…
Newegg.com throws the light on the best practices to be followed for online sellers to list their products on Newegg.com. There are various scenarios and for it are different guidelines.
So let’s see what Newegg wants from its sellers when they list the items which are costumes or Costume Content Optimization guidelines of Newegg.com.
Grouping SKUs:
Newegg advises against listing all the variants of a product individually. Rather they should be grouped together to facilitate great user experience.
WRONG AS VARIANTS ARE LISTED INDIVIDUALLY
RIGHT AS VARIANTS ARE GROUPED TOGETHER
See the images, the first one is the wrong practice where each variation has individual listing whereas the second one is right where all the variations are grouped together.
1. The Newegg has two group by properties for the costumes (1045) subcategory and values for both should be provided if the sellers want to group product together. The two group by properties are:
- Costume_size
- Costume_color
2. Costume SKUs must have different values for Costume_size and Costume_color
Incorrect
| SKU # | Costume_Size | Costume_Color |
| 1 | Small | Blue |
| 2 | Small | Blue |
| 3 | Medium | Blue |
Correct
| SKU # | Costume_Size | Costume_Color |
| 1 | Small | Blue |
| 2 | Small | Green |
| 3 | Medium | Blue |
Important Properties
- There are some costumes that are unique and are of particular importance like Halloween costumes. Thus if you are offering this type of product make sure you’ve included these values in your SKU’s. For example Batman, Aliens, Colonial etc.
2. Guided/Advanced Search Properties.
Although Newegg accepts all the inputs from the users only those properties that are included in data feed show up as filter value and they are shown below (in the order as shown on the website):
• Costume_Age
• Costume_Gender
• Costume_Size
• Costume_Theme
• Costume_Sexy
• Costume_TV,Movies & Games
• Costume_Culture
• Costume_Historical Period
• Costume_Couples Costume
• Costume_Color
New Properties:
Also, Newegg has three more properties for costumes: “Costume_Couples Costume”, “Costume_Sexy”, “Costume_TV, Movies & Games”. These new properties and the values determine optimization and navigation capabilities for your SKUs. They will also appear as filters in Guided Search and Advanced Search-
| Costume_Couples Costume | Yes |
| No | |
| Costume_Sexy | Yes |
| No | |
| Costume_TV, Movies & Games | 300 |
| Alice in Wonderland | |
| Alvin & Chipmunks | |
| Angry Birds | |
| Assassins Creed | |
| Avatar | |
| Avengers | |
| Barbie | |
| Batman | |
| Benjamin Franklin | |
| Black Widow | |
| Captain America | |
| Cinderella | |
| Despicable Me | |
| Flash | |
| George Washington | |
| Green Lantern | |
| Halo | |
| Harry Potter | |
| Hawkeye | |
| Hello Kitty | |
| Hulk | |
| Hunger Games | |
| Iron Man | |
| Lincoln | |
| Link/Zelda | |
| Lord of the Rings | |
| Mario Bros | |
| Matrix | |
| Minions | |
| Monster High | |
| Monsters Inc | |
| Mortal Kombat | |
| Napoleon | |
| Pac-Man | |
| Pirates of the Caribbean | |
| Power Rangers | |
| Robin Hood | |
| Robocop | |
| Sesame Street | |
| Skylanders | |
| Snow White | |
| Spiderman | |
| Star Trek | |
| Star Wars | |
| Street Fighter | |
| Superman | |
| Teenage Mutant Ninja Turtles | |
| Toy Story | |
| Transformers | |
| Uncle Sam | |
| Vampires | |
| Zombies |
Following the aforementioned process, your costume will be optimized and will appear in the Newegg Search and Guided Search results.
For More Newegg Related, Blog Visit the link – Newegg.com Blogs
Thanks for Your Interest!
Team CedCommerce
