BFCM Conversion Tactics: Smart Bundles, Flash Sales & Scarcity Marketing
Reading Time: 13 minutesStill approaching BFCM with generic discounts, last-minute price cuts, or scattered promotions?…
Amazon announced to the sellers that they will no longer support the use of HTML in product descriptions on product details pages.
What is the announcement?
“Any product description containing HTML tags in the product detail page which are not supported after July 17, 2021, will stop showing HTML formatting. For example, if you use HTML tags in one line of a product description, the line might be removed or shown without HTML formatting, depending on the usage of the tag.”
This step is taken in order to provide security for our customers as well as versatility to list products on non-HTML devices. As already mentioned above this update shall be implemented after 21st of July, 2021.
Amazon encourages you to update any product detail page for your listings with an HTML tag ahead of the date indicated above.
For the new product description rules you can can check the product detail page rules
However, this announcement has got mixed responses from sellers. While few sellers are making their clarifications, the others seem disheartened by this decision stating “You should leave in the paragraph and bold, and allow the bullets.”
The Handmade sellers have not taken it well and it is very much visible on the comments section. To check the announcement and all the reactions you can click here.
