Amazon Brand Registry Made Easy: Everything You Need to Know
With millions of sellers on Amazon, protecting your brand has never been more important. Counterfeit
The past year was full of opportunities, obstacles, and, most notably, a shift in customer buying behavior. Let’s dig into how AliExpress survived and thrived by enabling an ecosystem focused on supporting the interest of sellers and customers alike.
To lure more customers and generate trust in the marketplace, AliExpress announced a dedicated air route between China to Spain to speed up delivery time by upto 30 percent. As a result, the order delivery in the whole of Europe took only ten days.
They also came with a customer-centric initiative called “On time Guarantee.” It guarantees a USD 1 coupon as reimbursement for every late-arriving order shipped from China domestic selection warehouse and Cainiao overseas warehouse.
Apart from that, AliExpress plans to meet the demand of not so tech-savvy customers with seven offline stores in Spain.
Moreover, this isn’t the stopping point. AliExpress ambitious plans are to open its largest logistics center in Poland, followed by a parcel locker network. Thereby getting a competitive edge to make next-day order delivery possible for European (mainly polish) shoppers.
This step will help AliExpress in terms of boosting shoppers’ confidence about high possibility of orders delivery without delay. Something that’s the need of the hour to emerge as a reliable e-commerce marketplace in countries on the AliExpress market expansion plan list.
Multiple vital factors are working in tandem to turn the e-commerce market worth $1.4 trillion by 2025. Hence, ecommerce giants are eying a bigger bite of the ecommerce pie. Superfast delivery will be the deciding factor for global reach and emerging to be a trusted marketplace.
AliExpress seemed to have learned this crucial lesson well in advance. Hence, it partnered with Cainiao Network to boost its end-to-end logistics capabilities. As a result, claimed to deliver orders as below 10 working days for Spain & France 12 working days for Brazil 5 working days for South Korea
E-commerce behemoths are trying to counter the dominance of each other on the global horizon. In the race, they benefit the customer and seller to establish themselves as a reputable online shopping destination.
These efforts backed with a comparatively lower price (due to direct access to Chinese factories and merchants) sound like a tough time for Amazon.
Don’t be surprised, but Alibaba Group (AliExpress is its subsidiary) has established itself as one of the leading marketplaces for consumer goods in Eastern Europe (Poland and the Czech Republic). But, Amazon couldn’t make up the top 10 in this region.
Livestreaming is the new norm that took online shopping by the storm. It is widely accepted with engagement rate more than other popular methods to connect and convince customers put together.
image credit: springwise
With that said, AliExpress emerged as an early adopter of this groundbreaking strategy in France with 3000 live shows. They also partnered with 180 Spanish and 100 French live streamers to generate huge volumes of engaging content to help sellers wow European shoppers with stunning first impressions.
These efforts paid off with a rise in market share from 2 % to 2.9% during the pandemic in these countries, whereas Amazon (The No.1 marketplace in Western Europe) market share remained unchanged.
Moreover, their in-app live streaming feature did a commendable job of garnering 84 million likes and comments from customers worldwide. It can be considered as one of the most successful live-streaming app.
AliExpress offered free delivery to orders made from Spain, France, Russia, Poland, and the UK during Singles’ Day 2020. An effective strategy to win customer loyalty in a new market.
AliExpress remarkable 29% year-over-year revenue growth that equals US$31,147 million signals towards its ability to capitalize on trends and be at the forefront of creating opportunities for merchants of all size.
AliExpress is Committed to Help Sellers With Best Strategy. All a Seller Need is the Right Solution To Embark on Journey of Endless Opportunities
AliExpress Sellers Find it Suitable for Seamless Selling
We can derive that AliExpress took the ownership of facilitating sellers with the best ecosystem last year. As a result, the interaction between seller and shopper became immersive as carried out in real-time.
AliExpress left no stone unturned. Therefore, online shopping will be a hassle-free experience in 2022, and being affordable will draw more customers.
Hence, selling on AliExpress will open up loads of opportunities for an online merchant who desires to sell on AliExpress.
With millions of sellers on Amazon, protecting your brand has never been more important. Counterfeit
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