BFCM Checklist for Operations: Support, Fulfillment & Logistics in 2025
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Paul’s Liquor is a Shopify based online store that sells a wide array of premium liquor products like whisky, wine, beer, spirits, and more. The store was launched in 2021 to deliver superior liquor at a competitive price.
It is a family-owned business based out of Sydney that has been catering best-in-class alcohol for almost two decades, and the owner Mr. Prabh takes pride in it.
The rise of on-demand alcohol delivery in Australia since the pandemic resulted in a sharp rise in online alcohol sales. Mr. Prabh being a passionate entrepreneur, took no time to understand that digital engagement is now an integral part of the customer journey during online liquor purchases. Hence, he decided to expand his liquor business by becoming a seller on Catch.com.au (Australia’s finest e-commerce marketplace).
Mr. Prabh Singh is an ambitious entrepreneur who desires to expand his liquor business and reach target audience at a global level by listing his Shopify store products on a popular marketplace. Hence, He decided to sell on Catch to target potential liquor shoppers at the global level (mainly in Australia).
Uploading hundreds of products is never an easy task. It requires a lot of man hours and is error prone too. Store owner Prabh Singh tried to list products on Catch manually. Still, his efforts were unsuccessful, as uploading a humongous amount of products without the right marketplace integration solution never fetched the expected output.
He tried multiple times but always got stuck with the complexity associated with uploading products. The process of manually uploading product images to the Shopify store backend, followed by copying all those URLs into the CSV, was a tiring task.
Soon, Prabh realized there was something wrong with his manual approach because it turned out to be a time-intensive process and also worried him about the possibility of manual error.
He was eagerly looking for the right solution to skip this tedious task and list products hassle-free.
Using a marketplace integration solution is the most widely trusted method to simplify the entire selling operations from product listing to shipping and all in between.
Mr.Prabh discovered CedCommerce Catch Marketplace Integration as a result of his quest for the right solution to streamline selling on Catch.
Keeping selling simple with an integration solution has a plethora of benefits.
Apart from the benefits mentioned above, scaling a business to the next level is the next step. And managing thousands of products is possible only without fear of
Therefore, Catch Marketplace Integration puts an end to the above worries of sellers irrespective of the product quantity.
Product upload process gets complex with an increase in product quantity. Mr. Prabh struggled a lot trying to import hundreds of products from his Shopify store to the Catch marketplace.
The bulk upload feature ensured all products got listed on Catch on the first attempt. This feature cheered up Paul’s Liquor store owner. He was happy that none of the products were rejected by Catch.
Moreover, it saved him loads of man-hours, and he had no worries about product variants not getting listed due to missing attributes.
This feature allowed creation of product profiles based on a single category. As a result, every store product mapping was done with the most appropriate category on the Catch marketplace.
Our app’s product section provided a bird’s eye view to Mr.Prabh of all his products from a single dashboard. As a result, Mr.Prabh could access the latest product status without the hassle of switching multiple tabs. It included
Thus, assisting in making informed business decisions.
The success story of Mr.Prabh Singh is a testament that simplifying online selling significantly impacts your business’s bottom line.
Also, there is a negligible chance of success for businesses eyeing online expansion via selling on marketplaces but overlooking the importance of automating the selling operations.
Paul’s Liquor Store partnered with CedCommerce and found out to become a professional seller on Catch; the best solution is to streamline the selling process with Catch Marketplace Integration.
CedCommerce integration solutions have immense capabilities to power multichannel selling in true sense. Moreover, these have proved to be a game changer for sellers aspiring to become a successful online merchant on all globally renowned marketplaces.
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