eBay Black Friday Deals 2025: Top Products, Discounts, and Seller Insights from 2024

On eBay’s marketplace, Black Friday 2024 revealed clear winners: gift cards sold every 5 seconds, toy sales surged 622%, and home appliances grew 700% YoY. eBay shoppers rushed to high-velocity categories where discounts were steep and urgency was clear. These lightning-fast sales underscore where real consumer attention and demand are concentrated. Many sellers fail to capture this surge because they don’t prioritize inventory around top-performing categories or optimize deals for velocity and visibility.

This blog breaks down the top eBay Black Friday Deals from 2024 – what sold fastest, what discounts won attention, and how sellers can translate those lessons into practical steps for Black Friday 2025. You’ll find a category-by-category breakdown of best-selling items, insights on discount bands that converted, and strategies you can apply now, from inventory planning to mobile-ready listings, to capture buyer intent and convert sales during the biggest shopping weekend of the year.

Table of Contents

• TL;DR Top-selling eBay BFCM 2024 Product Categories
• Gift Cards
• Electronics and Smartphones
• Gaming Consoles & Bundles
• Home & Kitchen Appliances
• Fashion and Jewellery
• Toys and Seasonal Items
• Refurbished and Collectibles
• Discount Strategies for eBay BFCM 2025 Sales Event

Top Selling eBay BFCM 2024 Product Categories

• Apple iTunes Gift Card ($100) was offered for $80, selling one every five seconds.
• Acer Chromebook with Xbox Fallout 4 bundle sold every six seconds during Cyber Week.
• Apple AirPods Pro and HP laptops carried average discounts of around 27%.
• Apple and Samsung smartwatches were hot picks with visible markdowns.
• Coffee machines, air fryers, and Dyson vacuums surged sales in Home & Kitchen, up 700%, with discounts up to 70%.
• Ugg boots, Ray-Ban sunglasses, Vera Bradley bags, and diamond bracelets topped Fashion, often at 50–70% off.
• LEGO sets, Nerf blasters, and Hot Wheels tracks fueled a 622% surge in Toys; the Barbie Dream House sold for $129.99 after a 26% discount.
• Refurbished iPhones and Dyson vacuums grew demand by 170%.
• Pokémon trading cards saw a sales spike of over 1000% compared to pre-Black Friday levels.

Why Gift Cards and Digital Credit Were the Fastest-Moving eBay Black Friday Deals in 2024?

Gift cards emerged as one of the fastest-selling product categories on eBay during Black Friday 2024. With steep face-value discounts and instant digital delivery, they sold at lightning speed, for example, a $100 iTunes card discounted to $80 was purchased every five seconds, making gift cards a velocity driver sellers cannot ignore in 2025 (eBay Black Friday Recap).

Beyond iTunes, Lowe’s, Toys R Us, and GameStop gift cards also sold out quickly, with the $200 Lowe’s card vanishing in under 12 hours. Shoppers valued both immediate savings and frictionless access, especially during high-traffic periods.

Seller Takeaway for BFCM 2025:

• Marketplace sellers: List digital gift cards in BFCM deal hubs with urgency-driven copy.
• D2C brands: Offer branded gift cards or bundle them with products to capture last-minute buyers and extend customer lifetime value.

Why Electronics and Smartphones Dominate eBay Black Friday Deals

Electronics remained a cornerstone of eBay Black Friday deals in 2024, with smartphones, laptops, and wearables driving consistent traffic. Discounts averaged around 27%, making tech both attractive and competitive for value-driven buyers (Accio Black Friday Insights).

Apple AirPods Pro, Anker chargers, and HP laptops topped the charts, alongside smartwatches from Apple and Samsung. These items were often paired with accessories, boosting average order values. Buyers favored known brands with visible discounts in the 20–30% range, where urgency and trust aligned.

Seller Takeaway for BFCM 2025:

• Marketplace sellers: Bundle core devices with add-ons (e.g., laptop + case, phone + charger) to differentiate.
• D2C brands: Highlight refurbished tech with warranties to capture budget-conscious shoppers seeking reliability.

Why Gaming Consoles and Bundles Were High-Velocity eBay Black Friday Deals

Gaming bundles were among the most high-velocity eBay Black Friday deals in 2024, with combined value offers fueling urgency. An Acer Chromebook + Xbox Fallout 4 bundle sold every six seconds, making it one of the platform’s fastest movers.

Beyond bundles, Xbox Live memberships, PlayStation console sets, and WD hard drives led sales. Shoppers responded to deals that packaged popular hardware with immediate-use accessories or games, amplifying perceived savings. This bundling strategy created scarcity and accelerated conversions.

Seller Takeaway for BFCM 2025:

• Marketplace sellers: Offer limited-time bundles with visible savings percentages.
• D2C brands: Highlight exclusive kits or pre-configured sets to stand out from standalone listings.

Why Home & Kitchen Appliances Surged in eBay Black Friday Deals

Home and kitchen appliances saw explosive growth during eBay Black Friday deals in 2024, with the category recording a 700% year-over-year surge. Discounts of up to 70% made everyday essentials irresistible to shoppers (Accio Black Friday Insights).

Coffee and espresso machines, Dyson cordless vacuums, Bissell cleaning gadgets, and air fryers were top performers. Buyers prioritized practical items that improved daily life, and steep markdowns removed hesitation. Listings with warranties and bundled accessories (e.g., coffee machine + filters) stood out as particularly appealing.

Seller Takeaway for BFCM 2025:

• Marketplace sellers: Bundle appliances with consumables or accessories to increase cart value.
• D2C brands: Highlight product durability and warranty coverage to reinforce trust and reduce return risk.

Why Fashion and Jewellery Thrived in eBay Black Friday Deals

Fashion and jewellery remained strong drivers in eBay Black Friday deals in 2024, powered by steep discounts—often 50–70% off—that made apparel and accessories perfect for gifting.

Ugg boots, Vera Bradley bags, Ray-Ban sunglasses, and diamond bracelets topped women’s fashion, while FILA shoes, Nautica and Calvin Klein colognes, and Invicta watches drove men’s sales. These products paired brand recognition with deep price cuts, a combination buyers trusted during the holiday rush. Limited-edition styles and “under $100” items resonated most with gift shoppers.

Seller Takeaway for BFCM 2025:

• Marketplace sellers: Curate holiday gift sections with filters like “Best Gifts Under $100.”
• D2C brands: Leverage limited drops or exclusive designs to stand apart and emphasize urgency.

Why Toys and Seasonal Items Surged in eBay Black Friday Deals

Toys were a breakout winner in eBay Black Friday deals in 2024, with sales climbing by 622% year-over-year. Discounted family favorites like LEGO and Barbie cemented the category as an evergreen holiday performer (Accio Black Friday Insights).

Top sellers included LEGO sets, Nerf blasters, Hot Wheels racetracks, and board games. The Barbie Dream House, offered at $129.99 with a 26% discount, was a standout. Parents and gift buyers responded to recognizable brands, age-specific sets, and visible markdowns. Stockouts occurred quickly, showing demand outpaced supply.

Seller Takeaway for BFCM 2025:

• Marketplace sellers: Stock trending IPs early (Barbie, Star Wars, Pokémon).
• D2C brands: Bundle toys with accessories and highlight age ranges in titles for search visibility.

Why Refurbished and Collectibles Emerged as High-Margin eBay Black Friday Deals

Refurbished products and collectibles gained remarkable traction during eBay Black Friday deals in 2024. Refurbished electronics rose by 170%, while collectibles like Pokémon cards surged over 1000% in sales compared to pre-BFCM levels.

Shoppers increasingly trust refurbished items when backed by warranties, making Apple devices, Dyson vacuums, and gaming consoles popular in this category. Meanwhile, nostalgia-driven collectibles such as trading cards sold at extraordinary velocity during Cyber 5. Together, these segments demonstrate how value-conscious and passion-driven buyers shape holiday demand.

Seller Takeaway for BFCM 2025:

• Marketplace sellers: Promote certified refurbished products with clear warranty messaging.
• D2C brands: Experiment with niche collectibles or limited-run items to attract high-intent, loyal audiences.

What Discount Strategies Will Win eBay Black Friday Deals 2025

The most successful eBay Black Friday deals in 2024 weren’t random markdowns – they followed clear patterns. Discounts in the 20–30% range worked best for tech, while 50–70% markdowns were essential in fashion and appliances. Bundles added perceived value without deeper cuts, proving sellers can win by balancing savings with smart packaging (Accio Black Friday Insights).

• Electronics: Products like AirPods Pro and HP laptops thrived at ~27% off, showing buyers respond to moderate, brand-backed discounts.
• Home & Kitchen: Appliances such as coffee machines and Dyson vacuums surged 700% YoY, with prices slashed by up to 70%.
• Fashion & Jewellery: Apparel and accessories only moved when discounted 50–70%, with Ugg boots and Ray-Bans leading the charge.
• Toys: The Barbie Dream House gained traction with a modest 26% discount, proving some categories don’t need extreme markdowns if demand is high.
• Bundles: The Acer Chromebook + Xbox Fallout 4 bundle sold every six seconds, showing that value stacking can outperform price cuts alone.

Seller Takeaway for eBay BFCM 2025:

• Use moderate 20–30% discounts for high-demand electronics.
• Reserve deep 50–70% markdowns for fashion and large appliances.
• Leverage bundles to add value without margin loss.
• Make discount messaging clear in titles and hero images to win SERP clicks during BFCM.