Agentic Commerce Gains Ground: 96% of Retailers Have Already Invested in AI

A new industry study shows that agentic commerce is moving from experiment to investment priority for eCommerce retailers. According to a LogicBroker survey of more than 600 enterprise eCommerce leaders, nearly 96% have already invested in AI capabilities, and 47% plan to invest $1 million or more over the next 12 months. The biggest focus areas are customer-facing tools like AI-powered product discovery, AI chatbots, and personalized recommendations.

For CedCommerce sellers, the takeaway is clear: AI is no longer just a backend efficiency tool. It is increasingly shaping how shoppers discover products, ask questions, compare options, and move toward purchase. At the same time, the news also highlights a cautionary point—AI can improve speed and scale, but poor execution can hurt customer experience and brand trust.

Key Highlights

• Nearly 96% of surveyed eCommerce retailers have invested in AI capabilities.
• 47% plan to invest $1 million or more in agentic commerce in the next year.
• The top use cases are AI-powered product discovery, AI chatbots, and personalized recommendations.
• Retailers are also investing in backend AI, with 44% focused on pricing optimization and 43% on automated inventory management.
• Gartner says cost per resolution for generative AI in customer service could exceed $3 by 2030, making AI ROI harder to justify if it is deployed only as a cost-cutting tool.

Seller Opportunities and Challenges

Opportunities

• Smarter product discovery: AI can help surface relevant products based on shopper behavior, not just keywords.
• Better personalization: Recommendation engines can improve upsell, cross-sell, and conversion opportunities.
• Operational gains: Pricing optimization and automated inventory tools can support faster decisions and cleaner marketplace execution.
• Always-on engagement: AI chat tools can help brands respond faster and assist customers outside business hours.

Challenges

• Customer trust risks: AI chatbots can frustrate shoppers when they fail on complex questions or block access to human support.
• ROI pressure: AI investment is growing, but rising service costs may make returns less predictable over time.
• Poor handoff experiences: If AI conversations do not transition smoothly to live agents, the customer experience can break down.

Next Steps

• Review where AI can create value across your catalog, customer support, and merchandising workflows.
• Prioritize high-impact use cases like product discovery, recommendations, and pricing optimization before scaling broadly.
• Keep a human fallback in place for complex support and high-consideration purchase journeys.
• Explore CedCommerce Managed Marketing Services to turn AI-led insights into stronger visibility, better campaign execution, and conversion-focused marketplace growth.

Scale Smarter with CedCommerce Managed Marketing Services

As marketplaces grow more competitive and customer journeys become more fragmented, visibility alone is not enough. You need stronger positioning, sharper campaigns, and a marketing strategy built for conversions.

CedCommerce Managed Marketing Services helps brands go beyond setup and into scalable growth. From campaign planning and listing optimization to marketplace advertising and performance improvement, our team supports sellers with strategies designed to improve reach, attract qualified traffic, and drive better conversion outcomes.

Whether you want to strengthen product visibility, improve campaign efficiency, or build a more consistent growth engine across marketplaces, CedCommerce helps you move with more clarity and control.

Explore Managed Marketing Services