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About the Brand
Name: Ramjet.com
Industry: Automotive Parts & Accessories
Location: United States
Ramjet.com is a specialized automotive parts retailer known for offering a curated range of high-demand components for performance vehicles. With a strong presence in the automotive aftermarket space, the brand aimed to expand on Walmart Marketplace through targeted ad strategies and ongoing performance optimization.
When Ramjet.com partnered with CedCommerce, the goal was simple — improve sales outcomes, build efficient ad operations, reduce unnecessary spending, and support the brand with regular analysis and monitoring to achieve stable marketplace growth.
The Challenge
Before CedCommerce began managing Walmart Sponsored Products for Ramjet.com, the brand faced several marketplace barriers:
Limited Sales Base
In the early months, sales performance was moderate with:
- Revenue: $1,562
- Units Sold: 30
- Ad Spend: $410
- RoAS: 3.80X
High Advertising Costs
Initial campaigns required optimization to reduce spend and improve RoAS.
Unoptimized Campaign Structure
Campaigns needed better bidding logic, targeted placements, and SKU-level analysis to reach qualified shoppers.
Need for Competitive Positioning
In the automotive category, competitors bid aggressively, requiring sharper strategies to gain visibility at a lower CPC.
The Solution
1. Strategic Ads Framework
CedCommerce redesigned the entire Sponsored Products structure for Ramjet.com with a performance-first approach.
Key actions included:
- Bidding strategy analysis to remove underperforming placements
- RoAS-focused optimization to maximize returns
- Competitor research to identify optimal bidding ranges
- Placement analysis to evaluate top vs. rest-of-search performance
- Product-level research to prioritize high-intent SKUs
- Listing optimization for products included in campaigns
2. Month-by-Month Sales Improvement
After restructuring campaigns, Ramjet.com saw steady improvement in both revenue and unit sales.
April–May Performance (Initial Phase)
- Revenue: $1,562
- Units Sold: 30
- Ad Spend: $410
- RoAS: 3.80X
June–July Performance (Optimized Phase)
Post-optimization and regular campaign tuning:
- Revenue: $3,116
- Units Sold: 51
- Ad Spend: $203
- RoAS: 15.32X
The growth chart reflects visible improvement in daily performance metrics as campaigns became more efficient.
3. Continuous Monitoring & Adjustments
CedCommerce performed weekly analysis across:
- Bidding behavior
- Keyword performance
- Placement outcomes
- Conversion trends
- SKU-level contribution
This ensured that the campaign stayed efficient while maintaining a strong RoAS.
Growth Snapshot
- Total Revenue: $6,063
- Total Orders: 101
The Outcome
Ramjet.com experienced a significant improvement in performance due to CedCommerce’s strategic approach:
- Sales nearly doubled (99.4% increase) within two months
- Ad spend dropped by more than half, improving efficiency
- RoAS improved by over 303%, demonstrating highly efficient conversion-focused campaigns
- Orders increased by 70%, supporting stronger sales consistency
- The campaign structure became stable, predictable, and cost-efficient
The results showcased CedCommerce’s ability to deliver performance-driven ad strategies that prioritize efficiency, smart bidding, and measurable growth — enabling Ramjet.com to strengthen its presence on Walmart Marketplace.
